Reddit mentions: The best marketing & sales books

We found 1,597 Reddit comments discussing the best marketing & sales books. We ran sentiment analysis on each of these comments to determine how redditors feel about different products. We found 583 products and ranked them based on the amount of positive reactions they received. Here are the top 20.

TLDR: the best marketing & sales book according to Reddit

🎓 Reddit experts on marketing & sales books

The comments and opinions expressed on this page are written exclusively by redditors. To provide you with the most relevant data, we sourced opinions from the most knowledgeable Reddit users based the total number of upvotes and downvotes received across comments on subreddits where marketing & sales books are discussed. For your reference and for the sake of transparency, here are the specialists whose opinions mattered the most in our ranking.
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Top Reddit comments about Marketing & Sales:

u/theirisnetwork · 3 pointsr/advertising

>The boy's bright, been class prez for three years, and is a natural born artist (but only beginner-level CS skills).

Totally have him start to learn some visual design programs! The Adobe Creative Suite (Photoshop, Illustrator, InDesign etc) are the main things he'll be using in his day to day. If you want to give him a good graduation presenting, paying for a Creative Cloud membership goes a long way towards giving him the right tools for success.

>Or does it make more sense to work more on art/creative skills now in an undergrad BFA program somewhere?

I absolutely support the idea of art school with a design/advertising focused concentration. I'm someone that's only been out of school recently (five years ago) and it's a quicker and more direct route than going to a traditional university and following that up with portfolio school.

The biggest reason why most people go to portfolio school is that in their undergrads, they have all the pieces of being a good creative, but not the full picture.

For people who go to a traditional college, they know marketing/advertising, but don't know visual design enough to create their portfolios. On the flip side, for art school students the big problem was that we knew everything from a graphic design/visual perspective, but not enough advertising/marketing fundamentals to create portfolio pieces which had strategic thinking to them. When you go to a place like Miami Ad School or Portfolio Center, they marry the two and in two years you have a kickass portfolio.

But what happened starting in my year was that art schools started having programs which had a bigger focus on book smarts on top of just the arts. So you now have art schools like SVA, Columbia College and SCAD which offer you a design focused foundation married with advertising fundamentals. When I graduated with my BFA, I had the portfolio of someone that typically would need to spend six years (four years undergrad + two in portfolio school) to accomplish this in four years.

>Honestly, I feel bad that I've spent most of this kid's life telling him "art's not really a job" (that might sound familiar to some of you - sorry)... and I think that stupid dad-message stuck with him a little too much.

Don't feel bad about this; you're a good parent for wanting to look out for his future, and admittedly aiming for the art and design route is a hard sell for most people. My dad was an engineer and my mom was a nurse. These were both very safe fields which had traditional career paths and college routes and they were pretty shocked when I said I wasn't to do neither and go to art school for design. Good for you for being understanding about this and doing more research into it!

>It's clear to me now that he's only gonna be happy if he's creating so I'm suggesting he consider a BFA somewhere, but he wonders if maybe his long-term options in the industry might be limited without a more classical education.

Real talk: this is only really an issue if he decides ultimately that going into design/advertising is 100% not for him. Be warned that if he tries to go for another major in a traditional college, almost none of his credits will transfer over.

But, in terms of the real world, most advertising-focused companies and agencies are perfectly fine with a BFA; in face some prefer it over a normal degree.

--------

Besides this, if you want to learn more about what we do you should read/listen/watch these things:

  • Mad Men - Low hanging fruit, but it's a good way to settle into what our day to days are in a very loose sense. While it's a bit exaggerated, this scene also does a great job of explaining the type of narrative we need to weave to sell through work in client presentations
  • Art & Copy - Great documentary focused around creative advertising and featuring some wonderful creatives
  • Abstract: The Art of Design - A great deep dive into design in it's multiple avenues, but specifically Ep. 6 with Paula Scher. She's a partner over at Pentagram, which is one of the best design studios out there.
  • Hey Whipple, Squeeze This - While focusing on another aspect of creative advertising (copywriting), this book is super easy to read and gives a wonderful high level overview of creative advertising and what your son would be doing at his job.
  • Ogilvy on Advertising - Our industry is actually a pretty young one; David Ogilvy is one of the greats and his book is a wonderful introduction into the business
  • Life lessons from an ad man - An older talk by the wonderful Rory Sutherland. Listening to this does a good perspective into the unique way of thinking that advertising creatives have and how we train our brains to look at life from a difference perspective


u/warlockjones · 0 pointsr/AskReddit

Everything I did for my coffee shop had to be free or very very cheap. They were very emotionally supportive but not all that financially supportive. Mostly I did stuff like offering free drinks on Twitter and Facebook to anyone who could recite Ice Ice Baby by heart or who brought in a baby Jesus stolen from a manger scene. I made funny signs encouraging people to sit together. Just tried to be creative and make myself laugh.

As far as breaking into the industry, I would say the best thing you can do is make interesting stuff. If you have an idea for a blog, do it. I have a copywriter friend who has a blog of pictures of people first thing in the morning. So simple but also kind of brilliant. Creative directors love stuff like that. One of the coolest things about this industry is that it really does not matter how much experience or training you have. If you can demonstrate an ability to consistently have good ideas and carry them out, you will absolutely get a job.

If I was just starting out (and not married) I would apply for WK12 through Wieden+Kennedy. People who get accepted don't have to apply for jobs ever again, jobs apply for them. I would also recommend reading up on the industry, Hey Whipple Squeeze This by Luke Sullivan is the classic place to start. And The Idea Writers by Teressa Iezzi is excellent and a little more up to date.

I'm going to PM you a link to my personal portfolio, which I made specifically to get my current job. I'd never done anything like this before and had zero training/experience. I really just pulled it all out of my ass in about a week and a half but I've gotten really positive feedback about it. I hope this helps. Keep me updated, if you feel like it. And please feel free to ask as many questions as you can think of.

u/iamacopywriter · 8 pointsr/IAmA

Hire someone if you can. Copywriting is not something you can learn in a week. Sure, anyone can write, but persuasion, style, graphics elements are all elements you have to learn.

This is my best copywriting book of all time, and I have read a lot of them. It's simple, well-written, concise and very effective. Make sure to read "Elements of Style" a couple of times as well.

As for general pointers, here are a few quick, very quick tips:

  1. Always keep your links blue. People like blue. People associate blue with a link. People want to click links. It's an urge. Come on, try not to click [this link] (http://youmightnothaveclickedbutyoulookedatitiwin.com)

  2. Keep sentences short. Very short. People's attention span is low. After five seconds they won't even remember the beginning of your sentence. Here is an example: let's say you are trying to sell a product, and have very few times, and lots of variables to analyse from the webpage design to the text, where you have a complete control on every element of the project; basically, you only need to develop an excellent writing style and text and possibly mix it up with other graphical elements for other people and, first and foremost, customers, and you also need to think about the marketing department, which, obviously, will disagree with everything you do while you work for your prospective customer, while writing a first draft...

    Did you really read all that? Did you understand the message? Thought so.

    3) The simple most important point in copywriting is the header. Final answer Adwords can cost up to $1.00 a click. You know how much time most people will spend on your website after costing you a dollar? 5 seconds. Five little seconds. You have five seconds to impress them and the header is the first - and most of the time the only - thing they will read. Make it clear, outstanding, not too long and make it arise curiosity.

    Let me give you an example. Say you never went to reddit and had five seconds to decide whether it is a good website. Which header would be the most effective?

    "Well visitor to our fantastic website! My name is Mark and I created Reddit for people, just like you. Reddit is a place where blah blah blah".

    -or-

    "Interesting, funny, educating stories, upvoted by people like you"

    It's obviously still weak even under its second form, and it would be tough to write copywriting for reddit anyway, but you get the point.

    4) Unless what most people think, perfect grammar and orthograph are not a must You know where my perfectly-written texts end? In the thrash bin. The best copywriting I've read had various mistakes and ineffective sentences. Perfection does not sell. Nobody wants somebody perfection, despite what most people think. The fact you want perfection implies you will never be satisfied.

    That being said, do proof-read your text. Mistakes make you look like a fool, and too many of them will ruin your credibility.

    5) Sub-headers, Post-scriptum, facts, testimonies, guarantees are the most read element of a copywriting, in decreasing order of importance People like Post-scriptums. It should be the last thing on your page.

    6) Work on it, split-test it, think like a customer You cannot know how they think until you get data feedback. You won't get it right the first time unless you are extremely good and experienced.

    7) Your first copywriting attempts will be thrashed immediately. They will be incredibly bad. I am looking at my first copywriting attempts and they are simply ridiculous. The worst mistake? Too long. Keep things short. People are busy. No need for a ten-pages copywriting page if you sell a $10.00 product. Avoid technical terms. Be direct, friendly, professional and do not use hear-say.

    8) Everything is important in copywriting. Even positionning. Every pixel that lights or doesn't light up on a computer is important. What you don't put is almost as important as what you put. When you copywrite you need to think of everything. Everything. Rythm, pace, style, wording, positionning, color scheme, elements...

    9) Use everything you have. Bolded, italics, underlined, cross-lined, bullets points, and CSS to its full extent

    10) Call to action. Don't forget it

    This is FAR from all, and I haven't even discussed style, the most important elements in copywriting, but it should be a good starting point.
u/Ouroboros_87 · 2 pointsr/copywriting

Sorry I'm a little late to the party, but I thought I'd add my two cents.

The great thing about copywriting is that anyone can do it, no matter their background. So don't stress about having the "schooling" needed for the job. All you need is a good work ethic and clever skills.

First — Definitely read up on all the books listed in other comments.

I'd also look into [Hey Whipple Squeeze This] (http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332) by Luke Sullivan, [Pick Me] (http://www.amazon.com/Pick-Me-Breaking-Advertising-Staying/dp/0471715573) by Nancy Vonk & Janet Kestin, and any and all advertising annuals you can get your hands on. Annuals are a great way to learn what works and see it in action. You can find some [recent award show annuals here] (http://www.welovead.com/en/bookshelf).


Second — Build your book.

Free time is a great asset. Use it. In order to really break in, you'll need a portfolio or spec book. This is a book of ads you've created that prove you can solve problems and write. Pick some products and make a campaign for them. The rule of thumb is 3 products with 3 ads each to show you can expand the idea beyond just one print or digital execution.

Many people go to portfolio school to build their book, but it's not necessary for everyone. I didn't do it and many copywriters I know didn't either.


Third — Network.

Although all of the above are important, they won't mean squat if you're not in the right place to talk to the right people. Try joining your local advertising club and go to their events. I'd also strongly suggest looking into [Portfolio Night] (http://www.portfolionight.com/12/). This is a global event held throughout the year that brings young creatives face-to-face with advertising professionals. Not only is it a great way to get some feedback on your book, but an outstanding way to network. You'll meet others like you and start conversations with the very people who could land you your next job.

Hope that wall of text helps. Good luck, man.

u/mcharms · 89 pointsr/femalefashionadvice

Apologies for being THAT Psych PhD student here, but there is this awesome pop-psychology book called The Tipping Point by Malcolm Gladwell that basically describes in depth how trends happen (fashion trends, lifestyle trends, all of the trends). Its honestly a great read if you're into this kind of stuff! I'll summarize some of my fav points:

Gladwell describes three types of people that are essential for any trend:

  • Connectors - these people are just insanely good at knowing and maintaining good relationships with a LOT of people. As a fun exercise, try to make a list of as many friends/acquaintances etc as you can, and trace them back to how you met them. Most people will find the same few individuals in their life who are responsible for a lot of the people they know. Basically 6 degrees of Kevin Bacon :)

  • Mavens - these people are information and market EXPERTS. You know that friend who always seems to know exactly where you can get a better deal on literally anything? Who knows the best apps before others do? Who has knowledge to share on anything you could bring up? That's a market maven!

  • Salesmen - these individuals have charisma up the wazoo. They are just that type who make you want to buy into whatever they're telling you about. Its impossible to not want to be like them. Ever seen that movie The Joneses? If you haven't you should. That is who they mean.

    Beyond these, he has great points about things such as the stickiness factor which describes something inherent about trends that is memorable and makes you continue thinking about the item/idea/etc. He talks about the context that allows a trend to flourish. There is a bonus awesome story about Paul Revere and how he was in a unique position to spread the word about the British coming. Awesome, right?
u/[deleted] · 1 pointr/WTF

I may have worded that part a little incorrectly, I don't mean to infer that subliminal messaging has no effect, just that the effect isn't strong enough to effectively utilize in advertising in favour of other, less seedy methods. I recall watching a video in one of my college classes where three groups of designers were picked up and brought to an office and asked to design a logo. This office had in it, a whiteboard with a sheet over it that had a logo that had already been designed, and would not be revealed until the group had finished their logo. What the groups didn't know is that the route that they were driven on was incredibly complicated in it's own design, and exposed the designers to specific stimuli in a specific way, and all three groups recreated the hidden logo nearly perfectly without ever having seen it before hand. Now keep this in mind for later in this post.

My understanding of subliminal messaging is that it works on a basal appeal for a basal response. I'm going to link a couple of peer-reviewed sources here, but you'll likely have to search for the article in a database that you have access to yourself.

This article describes a study where flashing an image of the word "thirst" or a can of coke in a frame during an episode of the simpsons created a positive response, increasing the amount of people who described themselves as being "thirsty" after viewing the episode. The problem here is that this isn't a clear response of what you want from an ad. These subjects describe themselves as thirsty, but not what for. At this point, despite being "tricked" into be thirsty, nothing has been sold. They may go to the store and get a coke, but they're just as likely to go and get a pepsi, or mountain dew. They're considerably more likely to go no farther than their kitchen for a glass of water.

It is possible to get a more complicated response, however. This article describes the use of placing the brand name for a particular brand of rum backwards within an ad, and the response from this was overwhelming. Up to 80% of the subjects showed a preference for that particular brand of rum after being exposed. That's incredible. An 80% positive response to an ad is every creative director's wet dream. However, it application, it's completely useless.

The fact is that we're constantly being stimulated on a subconscious level within our natural environments, and as fast as something goes in, its replaced by something else. The experiment with the designers and the logo from before? If they were taken on the contrived route, but told to wait a day before designing the logo, the results would not have been the same. Furthermore, from the 3 groups that were "successful," you didn't hear about the 30 that "failed." That kind of response is not a simple feat — it would've taken months of planning and testing and failing before a formula for exposure could be created to achieve that response.

This brings up two key points about subliminal advertising:

  1. It takes an incredible amount of time and resources in order to effectively craft a subliminal delivery for a desired response. It's more likely that the amount of money spent on creating the ad will exceed the amount of money made because of it.

  2. Time is a factor. In order to foster a long-term response, the subject must be repeatedly exposed in a controlled environment for a period of time adequate to shape behaviour. 80% response to that rum ad is all well and good, but want for a product is not the same as buying it. I just saw an ad for Lay's chips, and I want some now. However, it's raining, and I'm lazy, so I'm not about to run out to the store. By the time I find myself IN a store, and WILLING to buy chips, I'm probably going to get Doritos, because I just plain like them more.

    The only way for that rum ad to be successful is if I saw it as I stepped into a liquor store. It's only effective if I see it while I'm in the position to act upon it, and I HAVE TO SEE IT in that moment in order for it to achieve it's desired effect. Weigh that against "The Big Idea," where the goal is to have the brand appeal to me every time I find myself in a position to act upon it, regardless of whether or not I've just then been exposed to the ad.

    Think of it like this: I go to the drugstore for deodorant, and as I step in, I'm exposed to subliminal advertising that causes me to buy outside my brand preference. The next time I go, that ad isn't there, and I'm likely to buy my preference again, as I'm not being stimulated into doing otherwise. Of course, this could work if the brand I'm "tricked" into buying happens to be superior to my old brand, and I decide to continue buying the new brand, but realistically, that won't be the case. It's deodorant — the majority of brands work just as well, and offer the same range of scents, and it's very unlikely that I'm going to be swayed by the quality of one brand versus another, because it's just simply deodorant. It's not a complicated thing.

    In that regard, I was a Right Guard man until Isaiah Mustafa came on the scene, and I converted fairly quickly. I still buy Old Spice to this day. It's probably one of the best examples of "sex sells" done right. No subliminal advertising, no dirty tricks, just a damn good ad campaign, done right.

    In regards to your question about ad agencies and that kind of market research, that thing is often client side in the marketing department. Companies will either do that sort of thing internal, or hire an external research company to do it, and then sell the result in order to break even on the venture. They'll then include the results in the brief they send to us in the form of "We want an ad for this, that includes this, this, and this, and accomplishes this," where "this" is various angles of tactics that they want to employ.

    I'm not entirely sure if agencies have their own versions, but I do know that psychology degrees are not uncommon in the field, especially in copywriters, so it's not out of the realm of possibility. I've worked for a smaller agency since I got out of school, and we certainly don't have that kind of resources, but I can't speak for the bigger agencies. I have a few friends at BBDO, though, so I'll ask them the next time I see them if I remember, and I'll shoot you a message in response.

    Since you seem to have a lot of interest in the creative process in regards to advertising and your field of work, check out Hey Whipple, Squeeze This!, Differentiate or Die, and Do-it-yourself Lobotomy, three go-to books for ad creatives. They offer a pretty good outlook on what advertisers go through mentally in order to do what we do. I promise that we haven't sold our souls in order to get you to sell yours.
u/justjimmeh · 3 pointsr/uxcareerquestions

It seems like you're interested in UX design but not entirely sure what it entails. The role of a UX designer varies between companies and has changed over time. You can think of UX designer as someone who is skilled in interaction design, creating wireframes & protypes, user research, information architecture, etc. A bunch of skills smashed into one job title. Some skills of a UI designer includes visual design, color, layout, typography, etc.

From what I've seen, what companies are looking for these days when they say what a UX designer is that they want someone who can do both UX & UI to define, maintain, and grow a product with Product Managers. Product Managers are driven by business goals, you are driven by user goals. A Product Designer is becoming a popular term for this type of job. It's hard to find a UX job where all you do is wireframes, user research, and information architecture (as least with the big companies).

First, you need to think like a designer. Time to start reading some material. I took a class on Design Thinking at my university, and it has really helped me put into words what designers do. Link to the course materials.

You can find a bunch of lists of UX design books out there on the web. I started out by reading The Design of Everyday Things, a classic. Other books on my shelf are Design is Storytelling and Value Proposition Design. Not related to design, but during one of my internships I was given Everybody Writes and I recommend it because, well, everybody writes.

After you have a better understanding of what UX design is, start thinking about what it means for you and what you want to focus in. If you ask a bunch of designers why they do UX, you will get different answers.

From there, you need to start practicing. You can look up examples of side projects you can do as a UX designer. The most important thing here is to get critique from other people, learn from it, and iterate on it.

One common side-project is to redesign an app like Yelp. One thing I personally don't like about these projects is that they are typically "blue-sky" redesigns, or designs without constraints. This is fine to do when you're starting out, but to think like a Product Designer, you need to think about the business goals, make assumptions on why it's the way it is, and create constraints for your re-design. What's the user problem? What are the business goals? What are some ways I can solve these problems? What assumptions am I making for these designs?

Lastly, I think all UX/Product designers need to have some visual fundamentals down. Typography, layout, color, etc.--visuals are a huge part of the experience (along with copy, but thankfully I've had the chance to work with great copywriters). To get you started, Thinking with Type is a great book. I'm constantly looking at designs on Dribbble and Medium - Muzli for design inspiration. See something you like? Steal it and make it work for you.

Look at design blogs from big companies like Facebook, Google, and Airbnb. Stay up to date on what's happening like Mailchimp's redesign. Look at works from famous agencies like Collins. Watch YouTube videos from channel like The Futur.

Notice that I never mentioned any tools in this post. You won't become a UX design by learning html or js, those are for front-end devs. It may be nice for you to know, but not critical. You won't become a UX designer because you learned how to use Sketch or Adobe XD. Tools are constantly changing and are easy to learn. It's everything I mentioned above that's hard.

u/growthup · 3 pointsr/funny

Here is what I recommend currently:

For beginners:

Free: https://www.coursera.org/courses?languages=en&query=digital+marketing

Paid: https://www.udacity.com/course/digital-marketing-nanodegree--nd018#

(You can get it free if you take the courses with out the degree)

Foundations To Advanced Topics:

Paid: http://neilpatel.com/advanced-marketing-program/

(Neil Patel is one of the few Internet Marketers I would trust. He has successful businesses and is fairly transparent)



Books that can help you with marketing:


Influence: The Psychology of Persuasion
- Once you read this book you will see the techniques used everywhere in marketing. Once you understand the techniques you can apply them yourself.

The Anatomy of Story: 22 Steps to Becoming a Master Storyteller - Everyone talks about copywriting, but IMO most copy is written way to salsy and is obvious. I have had much better results using stories to sell and most of my sales pages use story telling techniques to bring the reader on a journey.

The Copywriters Handbook - That said, you should still understand the point of copy and this book does a good job. Once you know the fundamentals of copywriting you can sell almost anything.

What to avoid:

Avoid any courses that are selling Techniques or formulas (I.E: My Super Awesome Snapchat Method that brought in $5000") while most have useful information the issue is simple:

Formulas/Templates/Tactics will only get you so far and won't always work. Yes, some methods have been proven to work time and time again, but you are still better off learning the fundamentals of marketing and sales over reusing tactics and templates.

By learning the fundamentals you will be able to rapidly test and try new things to see what works and doesn't. This will give you more flexibility and success in the long wrong.

Most people sell courses around tactics because most customers want a lazy way to make money. Do they work? yes and no. There is no real answer - these tactics may work for you or not as there are a lot of things to factor in.

When buying a course check out the instructor. A lot of Internet Marketers only had 1 success before selling courses on the subject. If someone claims to be an awesome marketer and doesn't have more than 1 success as proof, something is wrong and most likely that success was a fluke.

Most trustworthy marketers normally will have a long track record of successes or at the very least have well known clients (Google/Facebook/Coke/etc).

TL;DR: Avoid tactics/templates/Formulas and learn the fundamentals of marketing.

u/organizedfellow · 2 pointsr/Entrepreneur

Here are all the books with amazon links, Alphabetical order :)

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u/ANTDrakko · 1 pointr/technology

I'll do the best I can to reply to both the reply you referenced as well as your director's cut.

> The concept that he alluded to is called the Marketplace of Ideas -- it's a very well-known and time-worn theory of free speech.

Your argument here is that the Marketplace of Ideas is popular, therefor it must be valid and true. This is an example of the Bandwagon fallacy.

The Marketplace of Ideas is a system gamed easily, just like how an actual marketplace is gamed easily to cause certain products to become the better selling ones and not necessarily the best product. It's duplicitous in it's nature in that it advertises "Variety" and "Fairness" and "The Best Ideas will naturally Rise to the Top" but in actuality it's controlled by those who run the means of dissemination; the Store (Social Media) and the companies willing to sell the most attractive product regardless of quality (Politicians). Cambridge Analytica is a prime, recent example of how easily the system can be gamed and how effective gaming that system is.

This isn't a new criticism, either, and is one that is specific to the modern world and our environment and circumstances. If you, as you say, aren't intellectually lazy and would like to challenge your view on this, I'll recommend a quick starting video:

 

https://www.youtube.com/watch?v=94tms2pIjYs

 

and the gentlemen's book: https://www.amazon.com/Filter-Bubble-Personalized-Changing-Think/dp/0143121235

 

> Your argument is the basic underpinnings of censorship, which is essentially reduced to "Well, the public is just too stupid for rational thought, so we need to make sure that they aren't exposed to pernicious speech."

 

You're now committing a strawman fallacy. At no point in time did I call anyone stupid or even lazy. In fact, I specifically stated that wasn't the case at all and was simply acknowledging the reality that most people, regardless of whether they ought to fact check properly, will simply process what is conveniently placed in front of them and already adheres to what their normal intuitions and beliefs are because challenging that is time consuming and mentally stressful. People are busy and/or lazy, whether you want to accept it or not. Politicians are counting on it.

 


>
I would just add that I think we must be discerning consumers of information. You don't go to a grocery store and feel overwhelmed by all the different brands of macaroni and cheese, or spend hours struggling to decide what lunch meat you're going to make sandwiches out of next week. You have lots of choices, but you filter them down to what is relevant - what do I need, what do I want if I have a little extra in my budget - and then you check out.

 

Not sure if you realize it, but you're actually proving my point in your analogy. What you're not doing is acknowledging that the products that you are seeing in that marketplace aren't sorted by value per quality. In fact, the whole PLACEMENT of product in a supermarket is 100% about what company makes the store the most profit and therefor gets eye-level placement; not to mention all of the other products that simply don't get any placement at all due to not "paying" enough (via lack of wholesale discounts to the store). Does this system make sure that you get exposed to the best products worth your money while you're strolling down the aisles? Of course not.

 

> When people talk about information overload, I really think they're just trying to pass the buck.

This is an ad hominem argument. Why are all people suffering from information overload actually just trying to pass the buck and be lazy? I'm not sure I understand your argument here other than "I feel this way."

You then go on to elaborate the following points:

  • Not all news is worth paying attention to.
  • People should ration wisely what they spend their thought cycles on.
  • Politicians lie, therefor take what they have with a large grain of salt.
  • People generally only read what is in their echo chamber, which Facebook can't fix (it can, see Filter Bubble book).
  • Bias exists everywhere, especially when talking about complex things like how the country is run.
  • We all want the simple 15-second soundbite, but this is a bad thing.

    I hope you don't think I misrepresented anything you said up to this point with my summary. I agree with all of these individual points except for the idea that Social Media companies are powerless to help. They can in fact, and are culprits in the current climate of things as it exists today.

     

    > So when you say information overload, I say this. If a person doesn't have the time to really look into something themselves, and appreciate the complexity of it so that they do it carefully, to listen to both sides of the argument and try and fact check and draw their own conclusions, then I don't think that issue matters very much to them. I think that they want to feel like they're informed without actually doing the work to be informed. They want the credit without doing the work. They don't want to think. They want to be TOLD how to think.

     

    Again, you're making an ad hominem argument about how people are lazy and that if they don't spend hours and hours researching and properly fact-checking a given topic, they don't actually "care" about it.

     

    This doesn't make any sense at all, when you try to extend that mode of thinking to things that you entrust to experts every day. Do you trust your medical doctor? Do you trust your mechanic? Do you trust your accountant? Do you trust your insert service professional here ? My guess is that you don't research everything that you are presented with by these types of individuals. You probably did some initial research to figure out who people recommend, or who has what qualifications, but ultimately after selecting the person that you chose, you take their expertise at face value and don't research every diagnosis to the level that a medical professional does or look at engineering manuals the way a mechanic does, etc.

     

    You do the best to find qualified opinions and then trust in their diagnosis of the topic at hand. This is how most people go about making decisions or holding opinions on complicated topics.

     

    > And I'm sorry, but I don't think my rights to draw my own conclusions should be stepped on by the government, or by corporations just because some people are too busy, or lazy, or otherwise uninterested to actually think for themselves. And I don't think anyone's rights to say what they believe, even if its a complete falsehood, should be trampled on because those busy/lazy/uninterested people might believe it.

     


    Another strawman argument. I'm not saying that fact-checking is something that the government or corporations should be in the business of at all. I'm saying that the system needs to be fixed so that it isn't so easily gamed and swayed to benefit those that are actively set out to deceive people, and that part of the solution to this is the acknowledgement of the problem (the system is easily gamed) and actively demonstrate proclivity to correct for the loopholes that generate people's Filter Bubbles.

     

    In sum, I'm not advocating for censorship at all. I'm advocating for strengthening the systems by which people predominantly consume their information so that when people inevitably try to come to a conclusion on a topic, that they do so having been exposed to as close to 50% one side and 50% other side as possible instead of 95% one side and 5% other side.


     

    Give the truth a fair shake is all I ask.


     

    <3
u/totem56 · 47 pointsr/AskReddit

This is going to get buried under the shitload of answers you are getting, but I hope you see this, or that it'll at least help someone else.

I've had this problem for a few months now : even hanging out with friends, I was losing the capacity of having a conversation. I started talking more and more about me, and the more I talked, the more I felt like a douche. So I took steps.
First, I started asking more questions about the stories people were telling, refraining myself to tell my side of the story, my view of the story, or just my story ('cause this behavior sucks ass). For a while, it was getting better, but it didn't feel natural.

After an evening at a friend's place, where we had a closeup magician doing a show, I realized that it was not only about what I was saying, it was about what I was thinking that made me feel like a douche. This guy, this magician, was so charming, so fucking captivating. It was my first time experiencing closeup magic, and I was just sold. After the show, I went and asked him how he was doing it. Not the magic tricks, but the social tricks. He told me that he read lots of books, and that basically, he was convincing himself before each show, to be who he needed to be. He was acting, he was playing a fucking nice guy who didn't give two shits about himself but only cared about others. And it caught on, became more natural. He mastered this skill, and went from doing magic shows all around the world (even Vegas) to giving conferences to leaders on how to be better managers.

After reading some of those books, and doing a bit of research, I understood what he was saying : Fake it until you make it. I actually discovered through some TED talks (amazing stuff) that you can fake it until you become it.

From my point of view, there's a couple of skills to master to become a good conversationalist. Body language is very important : to understand the body language of others to better adapt yours and be seen as non-threatening. You have to understand the science of influence, and how humans react to interactions with others. And to become a master at it : you have to be sincere. You can't fake honesty 100%. Somewhere along the way, your body language will screw you, or you'll slip and people will understand that you are faking it. That is why you have to become a character who doesn't fake it.

Here is the list of the books and videos I read/watched about those skills. Some where recommended on Reddit, others I just found them. The books are sorted by most important in my opinion. And even if I bought them (thrift or not), you can still find all of them online.

u/RegisMark55 · 13 pointsr/webdev

I've gotten a lot of emails that look exactly like this one and I immediately delete them because they're spam. You need to answer two fundamental questions: Why should they trust you? and Why should they pay attention to you? You're not giving them a reason to trust you because you're essentially a nobody with no track record. You're not giving them a reason to pay attention to you because there's nothing personalized or unique to them about this email, you talk way too much about yourself, and you don't talk enough about what you can ultimately do for them.

Here's a breakdown of the current email:

> I'm Joe, a Web Developer from X.

Intro is alright. Before that you might want to say, "Hi $name,".

> Recently I found your website, and, was curious if you would be interested in working towards building a new one?

Why? What's the business case for a new website over their old website? What's the benefit?

> I currently work for a web agency in X, who offer web services for small, medium, and, large businesses, though I'm looking for further work to help businesses in the area.

Is it you or the agency offering services? This is confusing. Help businesses do what exactly? You could say, "At $web_agency I've worked on projects for multi-million dollar businesses such as X, Y, Z but now I'm leveraging my experience to help businesses like yours in $your_market do A, B, C."

> I have worked on hundreds of websites and have been working in the industry for nearly 6 years.

But what results did you get? Did you increase sales by X% for ABC company? What can you do for them? Don't make it about yourself.

> Additionally, I have a strong knowledge in SEO, which can help your website perform better within Google's search results.

What's SEO? Why should they care?

> I am really good at what I can do, and, can offer an agency service with non-agency prices.

Don't tell, show. And don't compete on price, please...

> Let me know if this is something you would be interested in.
> If you would like chat and organise a meeting to discuss this further, feel free to email me back, or call me on X

Why not create an attention-grabbing hook like, "$name, let's set up a quick 5 minute call so we can discuss a few ways your website can be improved to increase appointments/sales/etc by 20% like I've done for my other clients."

I suggest you read Pitch Anything and CA$HVERTISING.

u/gonzoparenting · 3 pointsr/marketing

In theory any company can create a compelling and active Facebook page but honestly, there are just some things that are more interesting than others.

I happen to have an easy target market for FB: Women ages 25-50 in upper incomes who love fashion, family, and parenting.

If you had an an insurance company it would be a lot more difficult to find compelling shareable content that relates to insurance. So what you have to do is the "Jab, Jab, Right Hook" where you appeal to other things your target market is interested in and then for every 5 jabs (shareable content) you right hook them with a call to action in regards to your specific product.

For example, your non-profit could start to tug on heart strings by showing the people who are getting help by the grants. Tell stories about how your non-profit benefits others. Share other non-profit stories in your same genre. Post articles about the different areas your non-profit focuses on.

Facebook is like a great big cocktail party and you want to be the the most interesting and compelling person at the soiree.

u/ashtan · 1 pointr/AskReddit

Before killing yourself to try to promote a company that's paying you less than minimum wage you should make sure you have a clear path to success mapped out. If you double the listeners of this radio station by breaking your back for a pittance -- who's say that the owner/manager decides to hire someone with a more marketing-focused background once they have additional revenue coming in?

A good plan would be to do this: Schedule a meeting with your superior and tell him that you're interested in expanding your roles and responsibility with the organization. Make sure to stress that you're not trying to shirk your current duties and responsibilities but rather you have an interest in helping the company to grow. Ask him, politely but plainly, if company growth could somehow benefit your wages / salary; for example, if you do well and show that you're improving the company over the next 30-60 days, if that could translate directly to another £1. Then another £1. And so on.

Be careful about this because it could backfire and you could lose your job entirely, but it's worth the effort because then at least you know where things stand. Once you know where things stand - go wild. Buy some basic marketing books such as Zag: The Number One Strategy of High Performance Brands and The Tipping Point: How Little Things Can Make a Big Difference. These don't necessarily have immediate strategies/tactics, rather they'll help your mind start working properly in terms of what type of marketing strategies can be successful. Then, for immediate strategies, start reading sites like Entrepreneur's Marketing section every day. You'd be surprised at many growth efforts are simply logical. The formula is simple: knowledge + time = growth -> success.

Good luck!

EDIT: Source - I build companies.

u/scarlettcat · 1 pointr/copywriting

Cool - you had an idea in about 30 seconds of reading/thinking. Awesome start. Now throw more time at it and come up with more ideas. Like 50-100 ideas. And not just rewrites of the same thought, but as much variety as you can muster. The saying that 'the best way to have a good idea is to have lots of ideas' is absolutely true.

Once you've got your 50-100 ideas on a page, figure out which 2 or 3 are the strongest, most interesting ideas. Everything else goes in the bin (I've literally thrown out about 80% of the work I've produced over the last 22 years) and you start tweaking the way those lines are written, or throwing an image in with them and see if that makes it stronger. Just keep pulling things apart and rejoining them in new ways. It's really like playing with a bunch of Lego (which is fun!).

You don't know how this thing is going to look in the end. But you keep trying stuff until you feel like it's right.

Buy, beg, borrow or steal a copy of 'Hey Whipple, Squeeze This'. It's got an awesome chapter on finding new ways into a brief and new angles on a headline.

Good luck. :)

u/seo_land · 1 pointr/Entrepreneur

Quick tips:

1 - Read some marketing/growth hacking books

https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X

https://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389

2 - Make your site more clear that you're selling earbuds. on the first impression, it looks like I can sponsor a Panda or similar.

3 - Work on your SEO more and create a favicon.

Great favicon generator for multiple platforms - https://realfavicongenerator.net/

4 - Since you're helping a charity contact local news, online blogs, charity outlets etc to get an article or a link...

5 - Create more site content. Really sell the reason why you're helping the Pandas and also why your earbuds are worth buying. Create a video to explain all this perhaps

///////////

  1. How do you recommend marketing a new product and company?

    There are tons of blog posts, books on this. No one here will give you a better answer in a comment then reading a well thought out blog post or book.

    ​

  2. What is the best way to do targeted ads?

    I am learning this myself better. So no comment

    ​

  3. How much money should I expect to spend on ads before I start seeing any sales?

    Same as above

    ​

    At the end of the day, it's just to keep pushing and stay positive, 1% progress a day and you should be happy.

    ​

    Best of luck with your business and for the future.
u/TheDoerCo · 7 pointsr/marketing

Would love to add anyone on Goodreads if you use it too :) [Add me](https://www.goodreads.com/thedoerco
)

  • Tested Advertising Method
  • Ogilvy on Advertising
  • How to Change Minds is a sales book, but it's got an easy to understand framework to understand how people make decisions that I have found useful for marketing
  • The Ask Method Gives some great jumping off points on how to ask questions for marketing research, and how to organize that information to make decisions about your marketing and your product
  • Positioning and Repositioning by the amazing marketing strategist Jack Trout of Disney and Coke, are good foundation reads if you don't know anything about marketing. If you know what a USP is, skip Positioning but I did like Repositioning. I did like Positioning as a refresher of a variety of different concepts that I have read more detailed individual books on.
  • Integrated Marketing Communications to learn about more broadly how to make all of your marketing communications work together towards a common business goal. The book itself is about using marketing campaigns across different channels (tv, radio, print, online) in a coordinated effort, but it will help you understand how to use email, social, paid ads, and other marketing systems you develop together.

    Second Influence. Getting Everything You Can is good if you are basic in marketing, I would not recommend it for people who are more advanced.

    If you don't know what a "business goal" is, you need to read this:

  • Scaling Up Every marketer should understand the processes that drive growth in businesses, because you are trying to manipulate those levers with marketing. You can also reverse engineer your prospect's business and explain the gains of your services in the terms of processes that drive their revenue when you're pitching them, too.
u/LFL1 · 7 pointsr/theppk

This is a great idea for a challenge. I'm not so great at budgeting but I always enjoy reading about other people's money-saving victories.

Budget cooking resources. I only know of two budget cooking cookbooks for vegans, Eat Vegan on $4 a Day by Ellen Jaffe Jones, which I don't have, and Vegan on the Cheap by Robin Robertson, which I do.

https://www.amazon.com/Eat-Vegan-4-00-Day-Conscious-ebook/dp/B006IS83W0/

https://www.amazon.com/Vegan-Cheap-Robin-Robertson-ebook/dp/B00BKROO22/

Vegan on the Cheap is a good money-saving cookbook, especially if you're fast in the kitchen. The thing about trying to budget is that you often have to trade time, creativity and effort for money. Some of the recipes in the cookbook are geared toward making your own staples rather than purchasing them at the store. Others use affordable ingredients like potatoes, cabbage, lentils and winter squash to create tasty main courses. Each meal lists its supposed cost although food has gone up in price since this cookbook was published, so I'm not sure how helpful that is.

While I don't own it, Miyoko Schinner's The Homemade Vegan Pantry is a cookbook of staples. I suspect it's also money-saving for that reason. Maybe those who have this cookbook can weigh in on whether it is?

https://www.amazon.com/Homemade-Vegan-Pantry-Making-Staples-ebook/dp/B00NRQXT70

These are a couple of college cookbooks that say they have affordable vegan recipes, though I have no personal experience with them. Maybe someone can weigh in on them? The are:

PETA's Vegan College Cookbook

https://www.amazon.com/PETAS-Vegan-College-Cookbook-Delicious-ebook/dp/B01CO4HH4Q

Student's Go Vegan Cookbook by Carole Raymond

https://www.amazon.com/Students-Go-Vegan-Cookbook-Recipes-ebook/dp/B003EVJKIU

There is a new money-saving vegan cookbook in the works that won't be out until June, Frugal Vegan by Katie Koteen.

https://www.amazon.com/Frugal-Vegan-Affordable-Delicious-Cooking-ebook/dp/B01MQ3O7DK/

Finally, I'd like to recommend a book on money-saving that is entertaining as well as educational, The Complete Tightwad Gazette by Amy Dacyczyn.

https://www.amazon.com/Complete-Tightwad-Gazette-Promoting-Alternative/dp/0375752250

Dacyczyn and her husband's dream was to raise a family of six kids, but to do this, the Dacyczyns had to become radical money savers. They tried and tested many money-saving strategies, and eventually began to publish a newsletter. Their newsletter subscribers contributed suggestions of their own. This book is a compilation of all their newsletters. It is somewhat dated, since they were published in the 1990s, but many of the money saving tips in it can still be applied.

Did you know that soy flour sold in bulk makes a good egg substitute in baked goods? I didn't either, until I read this book. Did you know that you can calculate the energy costs you accrue when you turn on the oven for an hour? This book shows how it can be done. The book also has some strategies for how to grocery shop -- the authors take in account not only prices at the supermarkets in their area, but also the cost of gasoline when they make multiple trips.

They're not vegan, and many of their strategies were too radical for me, but I really enjoyed reading about their creativity and ingenuity.

These are all the resources I know of, off the top of my head, but I'm really looking forward to hearing what books and blogs others have tried!

u/booyahkasha · 3 pointsr/androiddev

Everything starts w/ making a good product

Marketing

  • Find a niche, go to where they go and target them with thoughtful cool posts like /u/koleraa and /u/ccrama said. Be real, responsive, and follow up
  • This works better for apps than games b/c you can engage ppl in problem solving your app, but I'm sure there are gamer communities
  • For a game you might need more of a "stunt", read Growth Hacker Marketing for ideas here

    Don't have a "leaky bucket"
    In normal words: make sure ppl who install your game have a good experience right away and come back. Set up analytics so you can track this. If you are failing, work on the game and don't market yet. You should watch all of these free Y Combinator online startup classes, but #6 is most relevant here.
    Design the game to be viral
    This is where you've got it easier than normal apps, games can be designed to share and engage other users. I recommend reading Hooked for ideas on how to build a habit forming app that ppl will want to share. NOTE: annoying tricks don't work and no one wants that.

    Crossing the Chasm is less relevant to a game but an insightful classic on the old "how do I develop a market for a technology product".

    All of these strategy require focused and consistent effort to have a chance. I'm in the same boat you are so hopefully we can make something happen :)

    BTW I'd be happy to share my notes on all these books if ppl are interested.
u/asalib · 1 pointr/Entrepreneur

The Four-Hour Workweek seems to spark up a lot of controversy when mentioned, I was even skeptical when reading it, but it honestly changed my life. It inspired me to become an entrepreneur, it's packed with case studies that inspire you to escape 9 to 5, and has plenty of great resources for someone starting their first online business, or for anyone looking to improve their work efficiency and spend less time at the office.

I'm also currently reading:

u/zombockalypsenow · 2 pointsr/knives

Edit: I see you actually answer a lot of my questions on your front page. Didn't read it before. Um...maybe lots of text on the front page isn't a great idea either? Perhaps a website also needs a "landing strip" to slow down the minds of shoppers in the same way they use the concept in big box stores? see: Why We Buy by Paco Underhill for more on this concept

Another vote here for removing/reducing your use of flash. In a simple site layout like yours, its just not necessary. I feel like the site is very bandwidth "heavy" for delivering relatively little content. Maybe just the gallery could be flash, and the other, non-dynamic parts of the site could be more conventional code of some type?
Also, if your photos are really huge, there are a number of ways to make them take up less megabytes while still preserving image quality. Adobe Photoshop's "save for web" feature does this well, can't think of others at the moment, but i'm sure they're out there.

There may even be a lighter way to handle the gallery itself. Not sure. Might want to ask over at /r/webdesign
Sometimes even old-school frames will get the job done.
See: http://www.edmunddavidson.com/

Last thing, the photos need to be better. It doesn't help if the pics are huge if they are also blurry and poorly lit. Build a cheap light tent and use a tripod with a timer. Clarity is key.
http://www.digital-photography-school.com/how-to-make-a-inexpensive-light-tent

As for your knives themselves, the stuff looks good for beginning pro work. Nice clean lines on the blades. Bit clunky in your handles though. Handguards could be a little less square on some of that stuff, and the handle scale to metal fits are a tough bastard to get perfect aren't they?

Beyond that a number of questions:

  • Are you forging or just doing stock removal?

  • Do you do your own heat-treat or outsource it?

  • Are you making your own damascus or buying pre-forged bars?

  • Do you offer any kind of guarantee or warranty on your knives?

  • Do you provide sheaths for your knives? if so, can we see them?

  • Do you currently hold, or hope to obtain an ABS journeyman or master smith rating? (not that you need it...plenty of fine knifemakers out there who prefer not to deal with them, but it does convey some bragging rights if you can pass their test.)

  • How about an inspiring picture of you in your workshop? The custom knife community is built on personal relationships between the makers and customers. We need to know who you are. (also helps if you have a huge gnarly beard :)

  • Can you make me a katana with a blade steel folded 1 trillion times and can cut through a tank barrel? (hint: the correct answer is no.)
u/Redditor_for_fun · 2 pointsr/graphic_design

Hi Dan, recently graduated graphic designer here. A good gift to give is a graphics tablet. It increases productivity a lot and it is kinda like drawing, though there is a bit of a learning curve but you get used to it after a few days with it.

I recommend this brand Wacom Intuos Art Pen and Touch digital graphics, drawing & painting tablet https://www.amazon.com/dp/B010LHRFYU/ref=cm_sw_r_cp_api_FdmvybKD0ZDC0 they are the apple of design tablets.

Other alternatives are graphic design books. I book that helped me a lot thought school because of my professor is Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads https://www.amazon.com/dp/1119164001/ref=cm_sw_r_cp_api_iimvybHF3B2Q7 it helps you understand the creative process of design and conceptual design. It can be applied to different aspects of graphic design doesn't really have to be in advertising.

Hopefully this helps. Get you started, also now is a good time to do freelance or internships or both. I started freelancing during my junior and senior year and internships. The more experience she can get the better and fill up and make a portfolio both printed and online. The sooner the better.

u/xtagon · 2 pointsr/needadvice

> In order to bring in enough money to live, I'd probably have to advertise […]

My main point is that word-of-mouth can be very powerful, viral advertising. I highly recommend reading The Tipping Point by Malcolm Gladwell.

> […] and work with unknown clients. That's when things get stressful and annoying.

My secondary point is that if you're aquiring clients through closer connections such as friends, friends of friends, or even friends of friends of friends, yes, they will be progressively more "unknown" and "untrustworthy" but it's still (in my opinion) the best method of finding the most trustworthy first.

What have you got to lose? Not much, when you consider the flexible time schedule. That is, start with a full-time job supporting you financially, and do freelance work in your (little) free time until you reach a point where you can support yourself with a part-time job plus freelancing. From there you can try progressing to supporting yourself mostly or fully with freelance work.

> That's when things get stressful and annoying.

So, your present job is neither stressful nor annoying?

u/philodox · 3 pointsr/marketing

What kind of marketing will you be doing?

There are a lot of good resources out there. I've been in some marketing role for the past 10 years (developer working in support of B2B marketing, B2C/e-commerce, currently B2B targeting large corporations) and depending on what you are doing I could help point you in different directions.

One thing you have to figure out is how metrics driven you will be. The past few years have shown a big shift from marketing for marketing's sake to true measurement of performance (i.e. ROI).

There is a great book called "Marketing Metrics" that talks all about this. There's another good web site, MarketingNPV.com that talks about marketing measurement.

While that is at a higher level (in other words, if your boss doesn't do this stuff now it will be hard for you to come in and try to change his mind) you will want to focus on a few other things. Some books that have helped me a lot in terms of general marketing education:

Building Strong Brands - if the role is more brand focused. Obviously doesn't hurt to learn this stuff as growing and updating your perspective always helps.

Copywriter's Handbook - I think this is necessary for any marketer. Learn how to write succinct selling copy. In my experience, learning how to use words well is a key skill in any marketing role. I've used it to write tag lines, brochure/collateral copy, web copy, large PDFs for lead generation, press releases, etc.

Copyblogger - Good online resource. They are very salesy (always trying to push some eBook or webinar), but if you can deal with that there is some good knowledge there.

Good luck! Marketing can be very fun... just prepare yourself, in this industry there are a lot of people who are much better at marketing themselves than marketing their company or product. Fortunately, as more executives and marketers start focusing on measurement of results, these people will be weeded out.

Hope this helps.

u/Nicolas-Adamini · 1 pointr/Entrepreneur

I don't know if it's the link or the website, but I get a redirection...not the best for thrusting a website.

Wordpress (.org) is great just find a better theme and browse the plugins.
for example Louis vuitton is running on wordpress. There is a lot of multinationals using wordpress.
And do the updates !!! you're using wordpress 4.5.4, the last version is 4.7
You need a theme with a e-commerce integrated in it and a SSL certificate
in order to sell; I didn't get what you want to sell btw.

Also I hope you have a backup of your website!

Online Business query on youtube - Freemium is the trend you can find a lot of free tutorial to learn the basics of business on youtube.

Next I recommend some readings (not affiliate):
-The personnal MBA - Josh Kaufman
-Growth Hacker Marketing - Ryan Holiday

u/bkcim · 2 pointsr/copywriting

And I have these in my list on amazon. Would love to get some opinions on them:

 

How to Win Friends and Influence People

by Dale Carnegie

 

Secrets of a Freelance Writer: How to Make $100,000 a Year or More

by Robert Bly

 

Words that Sell

by Richard Bayan

 

Tested Advertising Methods

by Caples and Hahn

 

Writing That Works

by Kenneth Roman and Joel Raphaelson

 

Confessions of an Advertising Man

by David Ogilvy

 

The 22 Immutable Laws of Marketing

by Al Ries and Jack Trout

 

The Robert Collier Letter Book

by Robert Collier

 

Nicely Said: Writing for the Web with Style and Purpose

by Nicole Fenton and Kate Kiefer Lee

 

Letting Go of the Words

by Janice (Ginny) Redish

 

Essential English for Journalists, Editors and Writers

by Harold Evans

 

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp

 

Writing Tools: 50 Essential Strategies for Every Writer

by Roy Peter Clark

 

Read Me: 10 Lessons for Writing Great Copy

by Roger Horberry and Gyles Lingwood

 

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

by Luke Sullivan

 

WRITE IN STEPS: The super simple book writing method

by Ian Stables

 

On Writing Well

by William Zinsser

 

The Wealthy Freelancer

by Steve Slaunwhite, Pete Savage and Ed Gandia

 

Write Everything Right!

by Denny Hatch

 

The Secret of Selling Anything

by Harry Browne

 

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

by Chris Murray

 

On Writing

by Stephen King

 

Writing for the Web

by Lynda Felder

 

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley

 

This book will teach you how to write better

by Neville Medhora

u/IT_Chef · 1 pointr/sales

My current company has me selling off this god awful fucking outdated book and "technique." So obviously I do what I think is best for the modern era.

I get the core content of what he's trying to convey, but my sales leadership is more outdated than this dude's outdated pop culture references.

I think the best sales books are The Challenger Sale, The Challenger Customer, and The New Solution Selling

AND!!! Personally, I think, especially as you progress into a more advanced sales career, THE takeaway of what it is to sell in a modern world is best encompassed in The Challenger Customer...it more or less boils down to the fact that customers are more informed than ever, old-school "slick" sales techniques do not work, and by the time the customer is meeting with you, they are like 75% into the buying process.

The days of being the smooth talking sales guy are over (thank god!).

u/thoughtpunch · 3 pointsr/startups

Serial Entrepreneur here. Some critiques since you asked for it.

  1. Product/Market Fit: Please stop what you are doing and go read The Entrepreneurs Guide to Custom Development, while you're at it fill out a Business Model Canvas for your startup. Make sure you can answer these questions with hard data: 1) What is the pain point you are trying to fix with your startup "pill"? 2) Who has this pain and how do they want it resolved (go actually ask them if you don't know!) 3) Will they pay you to have this pain resolved? How much?

  2. Identity: Throw out the whole identity and start over. Name, logo, site design, everything. I don't know if you designed and coded this yourself or had someone help you, but need to slap down $2000 - $5000 to have this done professionally. Your terrible design and identity is preventing people from even wanting to use your product.

  3. Landing Page: I don't have time to watch a video. Your landing page should convert me to a signup in less than 10 seconds. Once again, scrap it and start over. Here are some great examples of well designed landing pages that convert:15 Great Landing Page Designs

  4. Don't be dismayed by the critiques in these posts. We've all been there, so understand that we just want to help you be as successful as possible. Good luck!

u/gtgug8 · 1 pointr/Entrepreneur

If you are really interested in learning to code, go checkout onemonth.com or codeschool.org.

That said, the key to becoming a successful entrepreneur in any new market is finding a problem/or pain point that customers are willing to pay you for. Focus on trying to solve a really big pain point!

Once you find a compelling pain point and have customers who are willing to pre-order, sign a letter of intent, or a purchase order. Take your company vision and start selling that vision and your early traction to people who can build your product.

So much of being successful in this game is being able to 1. solve a real problem, 2. inspire others (sell) to join you.

With regards to your major etc. I'd suggest going to work for a startup for a little while. Even for free as an intern. Find a company that you think has great leadership that you can learn from.

Go work there and hustle your face off. Create as much value as you can. This experience will help you learn what you really want to do and you'll find out what skills you need to build your own company and what skills you need in others.

It will also help you find other oportunities outside of the tech field. There are TONS of opportunities outside of "tech".

My favorite example of this is a company in Santa Barbara that came out of UCSB's life science lab called Apeel Sciences. It is science-based and technical but it's not a software company or app and it is going to literally change world.

There are some pretty big problems out there that need to be solved. Find an area you are passionate about, and go solve something really hard.

Books for you to checkout:

Traction By Justin Mares Great book on marketing

The Entrepreneurs Guide To Customer Development This will give you the low down on market validation, how to search for a problem to solve.


Hope this helps:)

u/thedigitalrob · 2 pointsr/marketing

Hello hackpro,

Couple things I would initially suggest. Read these 2 books:

1.) The Blue Ocean Strategy: A "red ocean" is a market where a product or service is already manifested, aka saturated or even oversaturated. A "blue ocean" is walking into that market and changing the game. This book has a TON of great tips and mindset pointers when trying to do what you do. Here is the Amazon link:

http://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/ref=sr_1_1?ie=UTF8&qid=1459345146&sr=8-1&keywords=blue+ocean+strategy

2.) Growth Hacker Marketing: This book is just plain awesome. I have read it 3 times. It goes through quite a few tactics to get your product/service visable and has some great case studies (dropbox, evernote etc.) showing how they made it with little to no marketing, but rather pushing their products via exclusivity and making smart calculated moves. Here is the amazon link for that:

http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ref=sr_1_1?ie=UTF8&qid=1459345183&sr=8-1&keywords=Growth+hacker+marketing

Post the above 2 books - I would really try to niche market your product. If you do not have a budget for paid search or media, I would focus on finding small to medium communities, join those communities and talk about your product, get sugggestions from community members, offer free beta tests (not sure what your product is, but you mentioned dropbox so I am assuming its software related) etc. Then, move up to larger communities/bloggers etc.

Content is king. Make TONS of content about your product (articles, video, etc.) and get it in cycle in your focus niche. I would focus on a message that sets you apart. You mentioned that the competition is mediocre, so in a creative "non bashing way" just highlight your strong points.

Just my initial $0.2 cents. If you have any deeper questions feel free to let me know.

-Rob

u/8sweettooth8 · 3 pointsr/Entrepreneur

Follow @mojcamars on twitter and check out her blog on www.superspicymedia.com. She started out the same as you and she details how she got started finding clients.

Basically, she started by searching on Twitter for people who needed help with their social media accounts. She would give away completely free advice to people and the premium stuff she would charge for. She said when giving free advice she doesn't mention her website or anything like that upfront... she only does so if the conversation calls for it. Most people will find out about your website/services anyway when they visit your Twitter profile.

Check out her site. I highly recommend it.

Also look into Gary Vaynerchuk on YouTube. He goes into detail about this many times. You should be putting out free content daily, just like Mojca does. By doing so, you establish yourself as an authority in your space while at the same time gaining a following which leads to sales/clients. Read "Jab, jab, right hook" and "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness".

Good luck!

u/Wurm42 · 2 pointsr/nonprofit

Happy belated birthday. I finally have some time to respond to this when I'm at the office and have relevant things handy.

Books to read:

u/HebrewHammer_12in · 47 pointsr/advertising

I love reading these because it's so off base. No it is nothing like Mad Men. Chances are unless you are upper management you won't be making the industry average in salaries. If you want to take something away from it, watch how defeated they get when a client bitches about something not being right... then amplify that 10 fold, throw in a few "can we make the logos bigger", and put in a little working overtime to meet deadlines and going crazy. Another thing, if you aren't in college yet, you aren't "very good" with psychology or design... you may have gotten a good grade in AP classes and messed around in photoshop in your lab class, but there is much more to learn.

I'm not trying to be belittling, you just need to change your mindset completely on this as it seems pretty obvious you only have a media view of the field. Check out some ad work down by big companies. Check out the CLIO winners for the last few years. Read books on the subject like Ogilvy on Advertising or Hey Whipple, Squeeze This. Also, you aren't going to be doing all of these things, firms are done mostly in groups. You have your Accounts team (Pete Campbell, schmoozing and coordinating with the client), Design Team (Salvatore and Peggy, less copywriting now though) and sometimes Media and Project teams... depending on the agency. Each has their skills and contributions, so in all likelyhood if you want to work in an actual agency setting you will likely have to specialize. Like writing and planning? Take marketing. Like design and web-structure? Take Graphic Design and/or Computer Science. Psychology is not a particularly useful field in itself, as many of the psychological aspects are covered in their usefulness in the aforementioned majors.

Lastly, you won't know for sure what you want to do until a few years in, and that's fine. If you really like the idea of agency work though, DO INTERNSHIPS. There is no other way to get into the field and learn about the ins and outs. There are a lot of great things about the industry, but it's not all rainbows and panache.

u/Sleeteye · 2 pointsr/copywriting

Read

Here are three books to get you started:

  • Predatory Thinking
  • Creative Mischief
  • Hey, Whipple, Squeeze This

    Get noticed

    Advertising is mostly about making sure that people see your product in the mess of crap that people have to deal with. If you want to break into advertising, it's the same principle.

    The trick is to treat your submission like a brief. How can I grab their attention? How can I prove myself quickly?

    Alec Brownstein is a good example. As The Guardian says:
    >He bought Google Adwords spots next to the names of six ad executives he wanted to work with, and waited for the job offers to come in.

    >And they did.

    Build your portfolio

    Find your best stuff. Make some new stuff (just make sure you put that it was for your own pleasure, and wasn't used).

    Make your portfolio an example in itself.

    Make a kickass covering letter

    Letters of note has a great one for inspiration. It starts off:
    >I like words.

    Don't confuse the kinds of copywriting

    Not all kinds of writing are advertising. Copywriters will also do business letters. They'll help clients with their brand's tone. They'll write copy for webpages.

    Ad agencies might be interested in that. But they're going to be more interested in your headlines. That you can grab someone's attention and make them cry and laugh.

    Don't fucking give up

    It's going to be tough. But you can do it.
u/numberjack · 6 pointsr/marketing

Hello My Name is Awesome is a great and relatively cheap book to start with firm naming. Too much to summarize, but the author does a pretty good job with some free materials at her website below.

http://eatmywords.com/tips/

Alexandria is great and helped me with my own rebranding. Not cheap to get her on the phone, but definitely check out her stuff!

u/wmbenham · 2 pointsr/marketing

The Idea Writers - Tons of Case Studies, but they're all told excellently.

It's Not How Good You Are, It's How Good You Want To Be - Inspiration not to settl and to do great work.

Baked In - A lot like an updated Purple Cow. All about integrating product, management, and marketing.

Blink or Tipping Point - About the little things that cause shifts in culture to happen.

Also, some Seth Godin action never hurts. Definitely recommend his blog.

If you want more "How to make ads" type stuff there are more down that path, too. Just let me know.

u/crazycraker · 1 pointr/startups

LEARN, LEARN, LEARN, and keep learning. Afunnyfunnyman is right about the books. This is also a solid read The Entrepreneur's Guide to Customer Development(http://www.amazon.com/gp/product/0982743602/). OnStartups.com is a great resource. I have mixed feelings on SCORE as my local area didn't offer the potential.

BY far the best means to finding excellent resources is Meetup groups. Search your local area and go to as many as you can(Unfortunately, many have alcohol and meet at bars because we, in startups, love us a cold beer). Search for startups, entrepreneurs, etc.

Most importantly go into your startup with this in mind... You know NOTHING about what you are about to take on. Listen and ask questions. Find a startup to go intern with to learn about business. I am 12+ years since I graduated high school and I am still learning about startups everyday. My ego and assumed knowledge use to be my biggest crutch. After I got my ass kicked in the real world and swallowed my pride, did I start to become successful.

What are are you in? If I know some people/organizations in your area, I will get you in touch with them. Also, feel free to ask me any specific questions you may have.

u/RossDCurrie · 4 pointsr/Entrepreneur

I think you just broke my brain.

I suggested you modify your marketing strategy so that you weren't so dependent on search ranking... you basically told me you do a heap of other things but they don't help with your search ranking.

I'm not sure you got what I meant, so let me say it this way:

When you're getting 10,000 visits a day from Facebook, it doesn't matter where you show up in Google

Okay, now let's do a tear-down and see if we can help you a bit.

1) Your SEO strategy sucks

If your entire SEO strategy is based around people finding you when they Google "La La Land", then you've got problems.

First of all, this rarely works as a growth strategy. If people are google'ing you, they already know who you are. Unless you're getting traffic simply because people google "La La Land" randomly and end up finding your store. That's not a viable long-term strategy.

Secondly, you need to utilise your blog. The more content you write, the more information there is for Google to decide what your site is about, so that it can show it to people that aren't just searching for "La La Land". Write about gift ideas for people from Glascow, write about unique gifts for dog people, etc. There are billions of SEO resources out there, go read some.

2) Your social strategy sucks

Why are you posting the exact same posts to Facebook, Instagram, Tumblr and Twitter? Stop using IFTT, it's not just lazy, it's ineffective.

Like, take a look at your twitter posts - the text doesn't even fit on the damn post. Your tumblr posts just link to your Instagram feed, which means to get to your website people need to click twice. You need to create content that's crafted for each platform that you're marketing on. Go read Jab, Jab, Jab, Right Hook for a basic overview of this idea.

General comments:

Instagram

  • Your Instagram feed should have videos on it
  • Why are you not using Instagram stories? This would be a great place to showcase some of the behind-the-scenes of creating your products.
  • Are you just dumping photos, or are you sticking around to engage users on Instagram? How much time are you spending each day browsing Instagram and engaging with other accounts?

    Twitter

  • 1-2 hashtags per post (currently: 0). Once you stop auto-posting you can fix this.
  • Similarly, spend 10 minutes a day tweeting stuff that isn't photos of your products. Engage with other accounts.

    Facebook

  • Consider re-sharing a few bits of social media content that are relevant to your consumers (ie, stuff that's gone viral that you've seen in your feed). (I don't mean download + reupload, I mean 'share')
  • Consider creating content similar to the above. What sort of stuff do you see popping up in your personal feed that you think you can replicate within context of your store? Maybe you can do a time-lapse video of you creating some of the art you make
  • Try not to have just an entire feed of product photos. Look at your content mix, think about other types of posts you could make that are relevant to your audience.

    3) You don't have an on-site content strategy

    There's nothing on your website that you can use to lure people to it.

    Go on your blog right now, and write a 500 word post ranting about <some subject relevant to your customerbase>, with a headline that is interesting enough that might get them to click the link if you post it to Twitter. Have a think about the different type of content you could produce that would appeal to your buyers. Is it an infographic, is it instructions on how to choose Christmas gifts for spoiled millenials, this sort of stuff.

    You want to create the sort of content that when you post it, people will click "share".


u/joantune · 2 pointsr/IAmA

@tiagopinto: i'm not from Seedcamp, but as a technical guy, I found this book as a great intro to customer development: http://www.amazon.com/The-Entrepreneurs-Guide-Customer-Development/dp/0982743602
That highlights great ways of thinking on your business like the ones advocated by Steve Blank. I'm sure Seedcamp will also have other great suggestions

u/omegacarn · 2 pointsr/realtors

I wouldn't call these methods growth hacking. True growth hacking starts with the actual product/service and builds the marketing into it. This is sometimes referred to as a "viral loop". The classic example is Dropbox's referral program, which rewards a user with more file space, if they refer a friend. Dropbox gets the initial user to market their product, a new user, plus the initial user now has more space, so they're potentially using the product more than they were prior to the referral. The key here is that the focus of the viral loop is totally on the product (free advertising, increased user count, increased product engagement).

It's a brilliant tactic when done right.

If you're interested in a basic guide, I'd recommend this book by Ryan Holiday.


u/danny_greer · 3 pointsr/marketing

Here are a few of my favorites (btw these are not affiliate links, I just thought it would be useful to share the direct links):

On content writing: 
https://www.amazon.com/gp/product/1118905555/ref=oh_aui_search_detailpage?ie=UTF8&psc=1

On data driven marketing: 
https://www.amazon.com/gp/product/0470504544/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (a little dry but SUPER useful info)

and 

https://www.amazon.com/gp/product/1119257239/ref=oh_aui_search_detailpage?ie=UTF8&psc=1

Good luck!


u/more_lemons · 1 pointr/Entrepreneur

Start With Why [Simon Sinek]

48 Laws of Power [Robert Greene] (33 Strategies of War, Art of Seduction)

The 50th Law [Curtis James Jackson]

Tipping Point:How Little Things Can Make a Difference and Outliers: The story of Succes [Malcolm Gladwell]

The Obstacle is the Way, Ego is the Enemy [Ryan Holiday] (stoicism)

[Tim Ferris] (actually haven't read any of his books, but seems to know a way to use social media, podcast, youtube)

Get an understanding to finance, economics, marketing, investing [Graham, Buffet], philosophy [Jordan Peterson]

I like to think us/you/business is about personal development, consciousness, observing recognizable patterns in human behavior and historical significance. It's an understanding of vast areas of subjects that connect and intertwine then returns back to the first book you’ve read (Start with Why) and learn what you've read past to present. Business is spectacular, so is golf.



To Add:

Irrationally Predictable:The Hidden Forces that Shape Our Decisions - [Dan Ariely] (marketing)

The Hard Things About Hard Things - [Ben Horowitz] (business management)

Black Privilege: Opportunity Comes to Those Who Create It - [Charlamagne Tha God] (motivation)

The Lean Startup: Use Continuous Innovation to Create Radically Successful Businesses - [Eric Ries]

Zero to One: Notes on Startups, How to Build the Future - [Peter Theil]

u/ChromeValleyBooks · 1 pointr/IAmA

If you're tempted to give it a go, then go for it. I'd advise you to think ahead, though. If you just write one book, you can expect it to swim and then drift downwards. I did originally think standalone before I started. My research quickly put that notiob to rest. I had to start with a series. I wrote my first three before even marketing which worked really well. (If you see my OP you can look at my stuff)

I highly recommend you read two books right now.
One is this (essential): https://www.amazon.com/Publish-Repeat-No-Luck-Required-Self-Publishing-Success-ebook/dp/B00H26IFJS/ref=sr_1_1?ie=UTF8&qid=1484083927&sr=8-1&keywords=write+publish+repeat

And here's the other one - it's technically for screenwriting, but the tips in there apply to books (essential for helping you write and think about your stories): https://www.amazon.com/Story-Substance-Structure-Principles-Screenwriting/dp/0060391685/ref=sr_1_1?ie=UTF8&qid=1484083965&sr=8-1&keywords=mckee+story

Hope this helps! Am happy to help you along the way, hit me up on FaceBook if you like.

u/milliondrops · 1 pointr/fantasywriters

This might sound odd, but you could try your hand at copywriting, at least the short copy and direct mail variety. You have a limited space and have to make every word count. "Tested Advertising Methods" and "How to Write a Good Advertisement" are good starts, especially the information on using short words and sentences.

The main idea is to use a more direct style and make every word have more meaning, and to be honest, copywriting is one of the best ways I know how to do that.

u/acetime · 3 pointsr/graphic_design

"MTIV ..." by Hillman Curtis is a great read, and is packed with wisdom and inspiration.

"Hey Whipple, Squeeze This!" by Luke Sullivan is about advertising. So it's not exactly a design book, but it's all about thinking outside the box and making it in the real world as a professional creative, which totally applies to us. Plus, Sullivan is a really fun writer.

Finally, "Make it Bigger" by Paula Scher is an excellent memoir by a living legend.

http://www.amazon.com/gp/aw/d/0735711658?pc_redir=1398499744&robot_redir=1

http://www.amazon.com/gp/aw/d/1118101332?pc_redir=1398472389&robot_redir=1

http://www.amazon.com/gp/aw/d/1568985487?pc_redir=1398526939&robot_redir=1

u/garflesnarfle · 17 pointsr/AskReddit

Please read My Coffeehouse Nightmare before you consider this.

One of my family members works in the restaurant & hospitality industry, and apparently there's a running joke about how to make a small fortune is to start with a large fortune and open a restaurant.

Your idea is fantastic, but you need to have more stuff to sell, that will bring in foot traffic (preferably in a section where people aren't hanging out just reading and having their one-coffee-per-hour). Book stores, including successful used book shops, put a lot of work into their layouts and what books go where (you want the fast sellers and the stuff that draws in the casual browsers up front.) To this end, you might want to read through Why We Buy (which is a cool and eye-opening read regardless.)

BTW, I'm not saying "this is how you become successful and make lots of money", but rather, how you stay financially afloat in the face of rent, insurance, salaries, infrastructure overhead, etc.

u/weirgarcialeshbrent · 4 pointsr/graphic_design

Sweet. Another suggestion, depending on what type of work she does, I recommend a great book that specifically talks about creating good advertisements. If she designs anything relating to branding, brand identity or ads, this is a must read - however, if she does these things theres a high percentage she might have read it.

Hey Whipple, Squeeze This

best of luck to y'all with the wedding

u/Contetto · 1 pointr/marketing

Not letting me look at the page :/ However, if there is a piece of advice I can give, I would consider changing the name. When branding names that are spelled wrong, "like using a K instead of a c, and missing an e" is an seo an SERP nightmare. You said this is just an example, but just giving you a heads up if you did decide to go with that name. Imagine customers trying to find you with such odd spelling? Not to mention, you are doing that because "creative marketing solutions" is already taken. That's not a good way to stand out. For anyone interested Hello My Name is Awesome is a great guide book that is light and really helps out a lot. I know this may have nothing to do with your situation, and your URL may be a placeholder, but this will hopefully be a word to the wise for anyone who comes across it. When you fix your website let me know and I will look it over for you.

  • Jack
u/tunnelsup · 3 pointsr/podcasts

Oh boy, have I got some stuff for you. There's endless information about how to market your podcast. Here's some stuff to get you started.

u/Emnaon · 4 pointsr/advertising

Hey, Whipple, Squeeze This by Luke Sullivan

The Advertising Concept Book by Pete Barry

Those are two English books I have been exposed too when I was learning advertising as a sidetrack on design school. I'd say next to these search something good about storytelling commercially and how to think lateral.

Good luck and my best tip would be, fall in love with the to market product/service/person and have fun!

u/ingrainedproductions · 1 pointr/advertising

Advertising is a great way to look at a bunch of jobs in the creative field. I think no matter what, you should consider yourself a freelancer, even if you do get a fulltime. In the creative world, you are your brand, and your work is just part of it. Your personality, work ethic, personal style, people who you know, is all part of it. Still interested? Firms big and small are always looking for interns, even now while you're in high school. Do you know anyone in the field who might be interested in having you hang around?
Also I'd recommend this book to perk your interest in advertising: http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332/ref=asap_B000APJCEA?ie=UTF8

u/Liebo · 8 pointsr/marketing

Hey Whipple Squeeze This is a really phenomenal overview of creating ads. It is a very engaging and informative read and is perfect for those looking to break into the industry.

Ogilvy on Advertising delves a bit more into the overall experience of working at an agency like what the account team does vs. media teams and so on in addition to actually making ads. It's a bit dated but I think it holds up pretty well. Sure a few of his predictions about the industry didn't come to fruition and the book primarily focuses on TV spots and longform magazine ads (you can't write about banner ads or Facebook ads in 1985) but I'd say a lot of the concepts Ogilvy touches on are pretty timeless.

u/SirNuke · 1 pointr/learnprogramming

I'll throw out The Filter Bubble: What the Internet Is Hiding from You (related Wikipedia article), which discusses splinterization of the Internet driven by innocent personalization algorithms. Regardless of what position you take on that particular problem, I think it's representative of the sort of non-technical social issue that will increasingly come up in the software field.

A more technical book I've always liked is The Zen of Assembly Language by Michael Abrash. Michael Abrash is one of the old brilliant iD guys, bouncing around all over the place and now at (ugh) Facebook working on the Oculus Rift. The technical parts of the book were hilariously outdated when it came out, focusing on 8086 assembler when the 80486 was already widely available. It's still an excellent read for approaching optimizing low level performance, as well as being a great work by a very good technical writer. You should be able to readily find PDF copies on the internet.

u/lolbotamy · 3 pointsr/advertising

One of the best things I heard when going to college for advertising was to think "What is the one thing that will get the audience you want to buy your product? Make that the focus." You're not going to come to that conclusion without researching. Find out the purpose of the product, the objective of the ad, the benefits the product has, the point of difference it has against competitors, the tone of the brand, the target audience, the target concern of that audience and then use all of that to solve a barrier that the audience or brand has. And if you really want to get creative read some of the many amazing advertising books out there when you are out of ideas. Good luck!

u/terriblehashtags · 1 pointr/Entrepreneur

Commenting again to add: This guy spent a TON of time building up his audience before he even started his shop:

> Before actually launching his store, Melvin spent a good deal of time building an audience on Instagram. “Hands down, Instagram has been the greatest in terms of ROI on every dollar spent,” notes Melvin. In 3 months, he’s managed to build over 130k followers on Instagram and find ‘loopholes’ to utilize Instagram as a go-to channel for building an eCommerce business.

Having a "Field of Dreams" mindset of if you build it, they will come will doom the company (says the lady who's a marketer lol). The fact that you've been using ads is a step in the right direction, but try selling value rather than product at first, and find a way to grab their email addresses. Then, create emails that give them more value and reason to open the email. (Something in addition to discounts--that's asking for money). Then, you get them to commit to a sale. That's a long-term sales funnel, but it gives you something to work on: Ad > Landing page > Sign up > Email campaign > Purchase > Retention.

Also check out Jab, Jab, Jab, Right Hook--good book on how to give value before asking for a sale on social media.

u/undecumani · 2 pointsr/findapath

Many jobs as Digital Marketer for small/medium companies will require you to know how to use social media and a good knowledge of adobe software. Here where I live (UK too) we have a startup accelerator and many tech hubs with many marketing jobs available around. It could be a good idea to look for those people and ask...

Also, there's a great book on social media/graphic skills you might find interesting. Should you get a job as 'social media guy' in any company, this would help you a lot: http://www.amazon.co.uk/Jab-Right-Hook-Story-Social/dp/006227306X

good luck!

u/PotterOneHalf · 1 pointr/advertising

Don't ever let someone tell you that you can't do something. I'm a dyslexic copywriter but I still generate great work. Do yourself a favor and pick up a copy of Hey Whipple, Squeeze This. I PROMISE you that it will help you in your quest to make the switch.

u/sprocktologist · 6 pointsr/IWantToLearn

I highly recommend Yes!: 50 Scientifically Proven Ways to Be Persuasive, which is basically a simplified and actionable version of his more popular book Influence: The Psychology of Persuasion.

Note: I have not read the latter book.

PsyBlog is also great (not related to Cialdini).
And of course, How to Win Friends and Influence People is a classic and is still relevant.

u/sajisavat · 5 pointsr/books

The Man who Mistook his Wife for a Hat By Oliver Sacks is an amazing book about odd neurological disorders and what they do to people. It is a fascinating, well-written book that was very easy to read.

Musicophilia: Tales of Music and the Brain By Oliver Sacks is another very interesting book about how music affects the brain.

The Definitive Book of Body Language is another good book that'll make you a bit more observant of people.

The Art of War is always a classic, good, and informative read.

Those have been my favorite. I have a friend who suggest The Tipping Point is a really good book, but I haven't gotten around to it yet.

Hope that helped.

Edit: Me grammar wrongs

u/designerspit · 3 pointsr/branding
u/DIY_SMB_Marketing · 1 pointr/smallbusiness

As a 10+ year marketer, some of the other comments about particular books going out of relevance fast is correct; most of the marketing books in my bookshelf are already out-dated and some are only a year or two old.

That being said, one of the best marketing books I've ever read isn't technically a marketing book: Yes! 50 Scientifically ways to be more persuasive. It is AMAZING and there are so many lessons in there that I've used in different ways.

​

I'm running a blog to try and help small businesses keep on top of marketing from a "DIY" perspective. In the spirit of not self-promoting I'll not link to it here; but if there is some specific topic you're interested in my covering, let me know, and I'm happy to queue up an article about it in the next few months!

u/mrperki · 2 pointsr/writing

There's as good a chance that a traditionally published collection would get lost in the noise (or worse: the publisher's slush pile). Lots of luck and hard work is required either way.

For a short story collection, one benefit of self-publishing via KDP, Smashwords, etc. is that you can choose to publish each story individually for a super low price (or offer one for free as a promotion, if you like), and also publish the collection as a "volume discount" deal (cheaper than buying all stories separately). That way there's very little risk for the reader to try out one of your stories, and if they like it, they'll be more inclined to buy the collection.

I got a lot of great ideas from Write, Publish, Repeat. These guys have distilled a lot of good info about the self-publishing world into a solid book. I suspect it will answer a lot of questions you currently have.

u/bradfromearth · 0 pointsr/politics

FILTER BUBBLE people...

Unless that browser was logged out of Google AND all the cache and ALL the history was cleared this is not necessarily happening to everyone. I just did the search and got all candidates and I am a Trump supporter.


Filter bubble is simple to understand. If a huge baseball fan googles "red socks" what he will get is results for the baseball team.

If Santa Clause googled "Red Socks" he is going to get results for red socks for his feet.


Google does this intentionally in order to be able to sell better targeted advertizing.

This is a problem because diversity is very important for progress. Without being exposed to new or information that you may not like you are given less chance to expand your knowledge.

Great book on this topic is

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think


u/virgilshelton · 2 pointsr/sales

Being more personable only matters in relationship based selling. What customers care about more than you being some cool as guy they want to take to launch or invite to parties is if you can make a true impact on their business and teach them something they didn't know before.

It's called Challenger Selling, I implore you to read the book The Challenger Sale: Taking Control of the Customer Conversation

Alternatively you can get the gist if you watch this YouTube video
The New High Performer: Why Challengers Succeed - CEB Sales Summit

u/tittypuncher · 3 pointsr/InfertilityBabies

Dude, I'm super fucking frugal. Lemme help ya out.

First: you get bills reduced by threatening to cancel, call and say you want to cancel. They will offer you some kind of deal. Prior to doing that shop their competitions so you know when you're getting shafted.

Coupons and sales: Weekly you get the fliers for the grocery stores and what's on sale. The front page has their loss leaders, these are items that they are either just breaking even or losing money on, just to get you in the door to spend more money. Coupons can be found online and in sunday papers, coupons combines with the weekly sales fliers = mucho savings.

Cloth diapering is cheaper in the long run, if you choose not to go that route then combining coupons with sales is the best way to do it.

In my area milk is cheapest at costco, but it's two gallons at a time. If you don't think you can drink a whole two gallons in about two weeks then open one, pour some a glass of milk, drink it, put the top back on the jug and stick it in the freezer, taking a glass full out from it will allow for expansion and the milk will last two weeks from when you defrost it.

Buy this book it is worth every penny and then some.

ETA: Get clothes at consignment sales (mothers of multiples sales etc), stuff there too, or craigslist, thrift stores etc.

Try really hard to breastfeed, if you can do it you'll save tons on the formula, alternatively you can get donor breast milk from hm4hb etc. Once babies are old enough for solids making your own is cheapest, especially if it's just the stuff you guys are eating, for example yesterday we had rice, chicken and peas for dinner, I pureed the leftover peas and gave them to Ben today. Personally I've found my immersion blender to be the best thing ever for making baby food.

u/caseyl · 2 pointsr/copywriting

First off, read this a few times if you haven't yet. Like right away. Multiple times.

Second, your portfolio is garbage (that's okay, mine is too and I've been doing this for 10 years). In my opinion, it doesn't show enough thinking--it's a collection of executions, most of which are kind of generic. The best thinking on there is the #antiselfie concept for Canon. That could be a great campaign, but you can't just one-and-done it. Show it in multiple executions, more headlines, maybe write a short Anti-Selfie manifesto. Show thinking that goes beyond ads or Facebook posts. Like, what if Canon bought outdoor space in front of classic selfie backdrops that told people to turn their cameras around, get a life, etc.?

Then do more campaigns like that. If you can, find an art director who will do the comps for you. I know it feels like the writing and thinking should stand on its own, but having a pro-quality comp makes the ideas look more pro.

Keep at it!

u/shoptheroyalwe · 1 pointr/design_critiques

I recommend you a book for choosing a name: http://www.amazon.com/Hello-My-Name-Is-Awesome/dp/1626561869
it is fun to read an gives you a general framework about the process that you need to follow to find a good name. Hope it helps :)

u/aarmou · 7 pointsr/marketing

Good question. Tbh marketing is fairly easy to understand at a conceptual level. Most people I have met in the industry that are good at marketing are able to understand customers and find insights within data, but most of those things are learned.

I would recommend (in order of affordability):
Hey Whipple Squeeze This
Ogilvy on Advertising
Advertising Concept and Copy

Each is more complex than the last so Whipple would be a cheap and easy start to understand marketing concepts. Hope this helps.

u/Thornnuminous · 1 pointr/AskReddit

I have a couple of reading suggestions for you.

http://www.amazon.com/Voluntary-Simplicity-Outwardly-Inwardly-Revised/dp/0688121195



http://www.amazon.com/Complete-Tightwad-Gazette-Amy-Dacyczyn/dp/0375752250/ref=sr_1_1?s=books&ie=UTF8&qid=1344868366&sr=1-1&keywords=amy+dacyczyn

This second one won't seem to be relevant to your interests, but trust me, it is. You can read it for pleasure, and the philosophies and stories in it, I think, would benefit you greatly.

u/spacecadet06 · 1 pointr/advertising

I have a few questions for you. Do you want to be a creative or an account exec? Are you based in the UK or US? Remember all my advice is based on being in the UK.

You only need to make a portfolio if you want to be a creative, account people don't need to do this. Creatives work in pairs, so you'll need to get a partner too, either an art director or copywriter. Although these days it's common for both creatives to do a bit of each job.

But in answer to you question, yes, you do random stuff. Think of a brand and write some ads for them. Do about 6 to 8 campaigns, put them in a portfolio and then ask some creatives in agencies to have a look and crit your work.

Money, it's not great, especially if you've gone to Oxbridge and all your mates are starting on 50k. Generally account execs and creatives will start on about £22k-£24k.

How long does it take to work your way? That depends largely on your performance. If you're a creative who makes an ad like Sony Balls then you can expect to be on 6 figures fairly quickly. However, most creatives have a fairly steady climb. In "Hey Whipple, Squeeze This", Luke Sullivan says that creatives get under-paid for the first half of their career and over-paid for the second half.

Promotions. Creatives don't really get promoted officially until they become creative directors, getting a pay rise is roughly the equivalent of getting a promotion. There's a more rigid structure for account people and they seem to get promoted fairly regularly, once every few years but they are performance based, if your clients like you the agency will like you.

Let me know if you have any more questions.

u/wyndes · 1 pointr/writing

Yep.

This is how HM Ward (sold over 4 million books in 2013) does it: http://www.kboards.com/index.php/topic,152565.0.html

The problem with that, though, is that she's already built her mailing list and social media. If you're just getting started "Write, Publish, Repeat" is a really good guide. http://www.amazon.com/Publish-Repeat-No-Luck-Required-Self-Publishing-Success-ebook/dp/B00H26IFJS

Colleen Hoover did a great job with advocate-marketing--basically, her loyal and extroverted sisters sold their friends on it, pushed it to book groups, did lots of social media connecting on her behalf. When an author says, "Buy my book," it's not nearly as effective as when a reader (even if it's her sister!), says "buy this great book, I loved it and you will, too." Unfortunately, it can be hard to find the people willing to do that for you.

Kristine Kathryn Rusch (http://kriswrites.com/) has an extensive series going on right now about marketing & discoverability. Worth reading.

u/mrestko · 1 pointr/gaming

This is poor behavior from a salesperson, but I also think consumers have some responsibility to be a little informed about what they're buying. Of course the "power balance" is going to be a little skewed towards the well-trained, well-informed salesperson but I think the buyer needs to take a little responsibility for themselves before they fork-over hundreds of dollars.

Two books really informed my perspective on honest salesmanship: Getting to Yes and Yes!. Hoakey titles, maybe, but really good information on ways to effectively sell and market your product or idea without using dishonest tactics.

u/lilgreenrosetta · 2 pointsr/AskReddit

Well there's the sequel of course: Superfreakonomics. And everything by Malcom Gladwell kind of falls into the same genre: The Tipping Point, Outliers, Blink... Then there's The Long Tail by Chris Anderson of Wired and Bad Science by The Guardian's Ben Goldacre....

A Short History of Nearly Everything is also absolutely brilliant 'popular science' but not as 'generation now' as the ones above.

That's just top of my head. All of these books are a few years old but still a great read. I'd say they're all typical Redditor reading if that makes sense.

u/Montuckian · 1 pointr/sales

Be relevant and realize that CEOs rarely research decisions, rather they rely on members of their team to do the research and report findings to them for a decision.

There's a lot of talk about influencer selling these days purely for that reason and, in my mind, it's a more effective way of selling to C-Suite decision makers than just going to the top. I'm a big fan of having allies on my side within the organization and selling through them is one of the best ways to cultivate an advocate for your business.

Keep in mind too that it's rarely the CEO that feels pain specific to the product that you're selling and that there are others even within the C-Suite that likely feel it more (think COO, CMO, VP Sales, etc.) Being able to solve someone's specific problem as well as providing a different perspective allows you to be more valuable to an organization and makes you more resistant to competition, especially competition based on price.

I'm glad that my previous post helped you.

u/nevernorth · 1 pointr/Entrepreneur

I love this book for a naming process: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1626561869

For Zeda Labs, it took me forever. I've cycled through a dozen names over the years, never feeling like one was truely, 'me.' For clients, I could come up with something in 30-40 hours usually, but for my own thing it took FOREVER. I kept at it though.

How the name came about is one of my friends posted this on instagram and the meaning aligned with our values, was easy to spell and pronounce, so thus Zeda Labs was born.

u/oalbrecht · 3 pointsr/startups

Definitely check out growth hacking. Here's a great book on it that explains what it is and gives examples how popular companies implemented it:

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising https://www.amazon.com/dp/1591847389/ref=cm_sw_r_cp_awd_puSMwbTR1CNBB

u/SkeemBoat · 2 pointsr/advertising

Hey you should start by researching student books these are the people you are up against. Look at the products they pick. Try to do print for the most part. It's the easiest way to get your idea across quickly which will be good when a CD has about 3 mins to look at your book. Here are a ton of student books:
http://brandcenter.vcu.edu/people/alumni/
also look on creative circus's alumni page as well.

In terms of "prompts" that's kind of on you when creating a portfolio. Find a product that needs fresh messaging try to beat the work they are currently doing.

Also I can't stress how important reading "Hey Whipple" will be for you. You'll find what you are looking for in there. http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332/ref=sr_1_1?ie=UTF8&qid=1450214586&sr=8-1&keywords=hey+whipple+squeeze+this

u/TreborMAI · 2 pointsr/copywriting

Doesn't really matter that you're not a student. Book is all that matters to agencies, aside from cultural fit. You really need to study some award books and archives and learn what makes copy good, then make a book of spec (fake) ads. Pick 5 brands in various categories and go. I highly recommend this book to help you get started concepting.

u/floppybunny26 · 3 pointsr/Entrepreneur

3 great books to read, in descending order of importance:

The Mousedriver Chronicles (Couple of kids out of Wharton starting a company around a mouse shaped like a golf driver)

The Art of the Start (Guy Kawasaki- Entrepreneur's instruction manual.)

The Tipping Point (Malcolm Gladwell- good explanation of how to select the few important things to do to make your snowball into an avalanche.)

Hit me up via pm if you have any further questions. You're where I was about 2 years ago.

u/_const · 3 pointsr/gamedev

To echo everyone else, marketing. You can either pay a firm to handle it for you or do it yourself. For the latter I leave you with these resources.


Marketing Indie Games on a 0$ Budget, Konsoll 2013 talk by Emmy Jonassen. Link


Emmy's website, filled with great resources. Link


"The Marketing Guide for Game Developers", outline article on Pixel Prospector. Link


The Big List Of Indie Game Marketing, a resource list for all things marketing, also on Pixel Prospector. Link


"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World", by Gary Vaynerchuk. An excellent book on how to utilized the various social media platforms for marketing. Amazon Site Link


And lastly, the weekly "Marketing Monday" threads here for feedback and creative inspiration.


Edit.

Fixed linking. Returning to Reddit after a year and some change worth of hiatus. Have to relearn old tricks.

u/WherePoetryGoesToDie · 7 pointsr/advertising

Accounts, not accounting, mate.

Very broadly speaking, an agency is divided into two parts: Accounts and Creative. Accounts is the liaison between the agency and the client. They define broad objectives, general strategy and make sure the trains run on time. Creative makes the actual ads.

You don't need experience to make a book. You just need good ideas and maybe a friend who's handy in graphic design. That said, very few creatives find jobs without going to portfolio school first. Read Hey Whipple, Squeeze This and see where it takes you.

u/I_pee_in_coke · 2 pointsr/AskReddit

Did you just downvote yourself? Haha, but mine is this. I love this man, here is his latest book which I highly recommend.

u/ebookitchauthors · 2 pointsr/eroticauthors

Are you giving away a story free to subscribers? Where in your front matter / back matter do you put your CTA (Call to Action) to entice them to sign-up? Do you use images or just text? For every 100 books you sell (or give away free), how many subscribers are you getting on average? It's work, but it's soooo worth it.

ETA: Throwing some power words into your CTA/headline might help too. The Lust column on that page, for instance, has some juicy words to use for your CTA/headline. Have I mentioned the importance of your CTA/headline enough yet? ;)

ETA TOO: If you want some homework, read Influence by Cialdini and/or Tested Advertising Methods for some basics on marketing. For even more author-specific newsletter tips, check out Mark Dawson and/or Nick Stephenson.

u/artsynudes · 6 pointsr/marketing

For social media you should check out different company blogs. Those are really helpful. I like the Buffer and Hootsuite blogs a lot.

But books are way better than online websites

For marketing you should read Traction by Gabriel Weinberg

Ryan Holiday's Growth Hacker Marketing and Trust Me, I'm Lying are insanely informative and fun to read.

u/twocats · 1 pointr/Romania

Mi-a placut mult Confessions, dar suna foarte bine Introvert Power, o sa citesc musai, am vazut ca a ajutat Confessions, dar omul cam tinde sa uite daca nu face un obicei din ce invata :)

Din pacate, ai dreptate ca e formatul limitat, trebuie cautat bine, cele care sunt disponibile in format kindle se vad si ok si n-au neaparata nevoie de culoare: Logo Design Love a fost excelent, o baza buna a fost White space is not your enemy, cu ceva greutate am citit pdf-ul The fundamentals of graphic design si acum citesc The creative process illustrated - desi, ce-i drept, e clar mai mult despre creativitate, dar la fel mi-a facut placere sa citesc Hey, Whipple, squeeze this.

Altceva de design cu imagini si explicatii, mai comprehensiv, clar nu merge pe kindle. Si daca ai recomandari pentru mine legate de design, pentru kindle or not, nici nu stii cat mi-ar placea sa ascult!

u/Major_Rocketman · 1 pointr/sales

Sure! The best resource are blogs; here's some I read every day:

u/HappyNetty · 2 pointsr/HawaiiGardening

Okay! The author was a lady who back in the 70's (I think) had a newsletter she sent out that was finally consolidated into book form. She was raising a bunch of kids and trying to save $ so she & her family could have the house & lifestyle they wanted on just her husband's salary. Here's the Amazon on it:

https://www.amazon.com/Complete-Tightwad-Gazette-Promoting-Alternative/dp/0375752250

You may be able to find it at a library. She was pretty popular back in the day.

u/lawnpuppies · 2 pointsr/Entrepreneur

You need two things. The actual business knowledge, so read some technical books on the different facets of business. law, accounting, management, sales, automation, etc. Then how to think like an entrepreneur. A lot of the other book suggestions here could be boiled down to a one page summary and the rest is a lot of hot air. If you want to think like an entrepreneur, I'd suggest "Crush it" or "Thank you economy". Still lots of hot air, but he talks about the mindset, which is the definite key to being a successful entrepreneur.

u/reigningmagnificent · 1 pointr/writing

Be sure to check out the this forum: https://www.kboards.com/index.php/board,60.0.html

I haven't published yet but I've done lots of research on self publishing and it seems like the most common advice is start working on your next book. Most successful self-published authors only got there after having multiple books released.

You might also check out the book Write. Publish. Repeat.

And this series of books on self publishing by Chris Fox

u/fullgangster · 2 pointsr/Entrepreneur

If you're already motivated, then studying books about specific skills will help you more than the general entrepreneurship books.

For example, starting an online business, I found books on copywriting, seo, content marketing, conversion rate optimization to be very helpful. (The book Cashvertising is one that comes to mind.)

u/n1c0_ds · 1 pointr/Affiliatemarketing

10 years and you still write like someone who's trying to impress his English teacher. Your writing would sound old-fashioned even for a cover letter. This is not how you move inventory in 2018.

May I interest you in the Plain English initiative? Hey, Whipple, Squeeze This would also be a good read for you

u/Minemose · 9 pointsr/financialindependence

I read the Tightwad Gazette books years ago. I think that's what got me started on the FIRE path. She also had a military husband and they ended up with 6 kids sort of accidentally, but they still retired early. It might be a little dated but she inspired me a lot even though I never had a lot of kids. I think her overall mindset is what impressed me the most. I think she still gets interviewed pretty regularly.

u/Brewer846 · 1 pointr/smallbusiness

I encourage you to read Write, Publish, Repeat

It's not the holy grail of self publishing, but it has a lot of useful stuff about self publishing and some good tips.

Like anything, you get out of it what you put into it. I only started doing scifi adventure to earn a little side income and I already earn a few hundred a month extra for putting my hobby out there for people to read.

> I used to write horror erotica just to stretch my imagination, so eh, I will think about it.

Swing by /r/eroticauthors and start talking to the people there.

u/Cyralea · 1 pointr/PurplePillDebate

His statement is true if you consider that it's also true of men as well. People have very, very similar behavioural patterns, including, ironically, the notion that they're all unique snowflakes. Not quite 100% overlap, but enough that you can make predictions. It's the basis of books like 50 Scientifically Proven Ways to Be More Persuasive.

You can break down /u/n0c0ntr0l's statement like this: All humans are very similar because of their genetics, but women are just slightly moreso.

u/jrsowers · 1 pointr/SideProject

Hey there, thanks for subscribing!

Since you're coming in in the middle of the month, I wanted to let you know that we selected Tipping Point:... by Malcolm Gladwell as the January read.

Here is a non-affiliate link to the book's amazon page if you're interested in joining for January.

Thanks again!

u/Gopstoperz · 2 pointsr/Etsy

Yes! You got the idea. And also social media is about giving and then only asking. Provide your followers with great content and then ask to buy your products. I advise everyone to read this book: https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X by Gary Vaynerchuk

u/iambrownAMA · 1 pointr/Entrepreneur

Cashvertising is a really good read - not per se to do with entrepreneurship but definitely useful with your communications (considering that most start-ups don't have the dosh to get an ad agency to do the work for them).

u/juanchaos · 5 pointsr/advertising

I realize you didn't go to advertising school and probably didn't put together a portfolio, nor are you at a big name agency, so I figured I'll throw in a few reading suggestions to fire up your brain and help you build upon your base of knowledge so you can speak with greater authority on the subject.

Hey Whipple (http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1118101332/ref=sr_1_1?ie=UTF8&qid=1369356964&sr=8-1&keywords=hey+whipple)

Advertising: Concept and Copy (http://www.amazon.com/Advertising-Concept-Third-George-Felton/dp/0393733866/ref=sr_1_3?s=books&ie=UTF8&qid=1369357028&sr=1-3&keywords=the+advertising+concept+book)

Advertising Concept Book (http://www.amazon.com/Advertising-Concept-Book-Second-Barry/dp/0500290318/ref=sr_1_1?s=books&ie=UTF8&qid=1369357028&sr=1-1&keywords=the+advertising+concept+book)

The Copy Book - This book is one of my favourites because it just deals with writing and it's big and glossy and wordy. (http://www.amazon.com/D-AD-The-Copy-Book/dp/3836528320/ref=pd_sim_b_11)

Also just look through annuals and always keep good writing and good ideas at the front of your mind. The

u/hey-its-matt · 3 pointsr/marketing

I'd say it heavily depends on your industry. If your industry is cool with content marketing, I recommend these two books:

UnMarketing

Everybody Writes

Best,

Matt

u/Rhoda_Allnight · 7 pointsr/advertising

Check out [this book] (https://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1119164001) - great, definitely recommend.

u/matrixclown · 1 pointr/reddit.com

Also if your looking for a great book on the monkey-sphere and other cool psychological things, I highly recommend checking out The Tipping Point by Malcolm Gladwell

u/fitzydog · 2 pointsr/occupywallstreet

Yes, protests ARE a great start! But there needs to be steps beyond that also that are in place. A plan to get to what you need.

Good book: http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624

u/M4THYOU · 3 pointsr/Entrepreneur

For B2B sales I highly recommend:

The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth - https://www.amazon.com/B2B-Executive-Playbook-Sustainable-Predictable-ebook/dp/B005VSIWS8

The Challenger Sale: Taking Control of the Customer Conversation - https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355/ref=sr_1_1?keywords=challenger+sale&qid=1566649998&s=books&sr=1-1

​

That second book is more sales-focused if that's specifically what you're looking for. The first is about operating and growing a B2B organization as a whole, especially related to sales.

u/nklepper · 4 pointsr/marketing

The Thank You Economy is a pretty good book detailing the "why" behind social media being a necessary component for business.

http://www.amazon.com/The-Thank-Economy-Gary-Vaynerchuk/dp/0061914185

u/roo-ster · 1 pointr/AskReddit

For a really interesting discussion of this, check out Why We Buy. It provides a fascinating look into some of the surprising things that shape consumer behaviour.

u/surf_wax · 5 pointsr/suggestmeabook

A couple I've enjoyed lately:

Rabid: A Cultural History of the World's Most Diabolical Virus

The Red Market: On the Trail of the World's Organ Brokers, Bone Thieves, Blood Farmers, and Child Traffickers -

They're both enjoyable reads, not especially boring or academic.

I also second /u/Createx's Freakonomics recommendation. That book was great. Along the same cause and effect theme is The Tipping Point.

u/icyrae · 1 pointr/selfpublish

I'd recommend reading Write.Publish.Repeat. and checking out /u/sapoia's posts.

Like /u/TildenJack said, write more books. Most of the time, you're better off writing than using social media or figuring out promos. Having that third book under your belt (kudos on the third!) seems to be the tipping point for many authors, and the more books you have out, the more likely it is your sales will grow.

u/gertzerlla · 2 pointsr/legaladvice

> Right, but they offered it.

This is you saying they offered the cash.

When I stated that they never offered the cash up front:

> Of course not.

So which is it? Is it they offered the cash up front, or the "of course not"?

The key here is CASH UP FRONT. Not CASH AFTER THE SACRED LOTTERY. You want to motivate people? CASH.UP.FRONT.

> The most common reason for crew to go over their permitted hours is weather delays. Does United control the weather?

DOES THE CUSTOMER?

You don't get it. You don't even comprehend the difference between "offering the cash up front over the PA so everyone knows about it" and "involuntary bumping". It doesn't require looking into the future or controlling the weather or whatever.

You got good at selling tickets? Great. You're so good at selling tickets that you oversell them? Super. Now get good at SELLING THE BUMP.

All the accounts I read were that the airline supervisor sounded annoyed at the passengers for not volunteering. Great fucking salesmanship to sound annoyed that people won't take you up on your shitty offer. The way they handled it probably elicited a "fuck you" right off the bat from every customer in there.

What you do is get a smooth motherfucker to get up on the PA to go, "Yo yo yo, our fuckup is your gain, I got $800 cash money for the next guy that steps up and takes the next flight. And you'll be laying the cut straight in first class with this big ass wad o' cash in yo pocket. You know what $800 cash looks like? This is what it looks like. (Holds up a giant wad of cash.) You won't even be able to sit right with this thing in yo pocket, but that's OK, because you'll be sittin' on that uncomfortable bulge in first class, and because we all know that $800 cash money feels real good, don't it? Yeah, this guy here knows what I'm sayin'. Man, if I were on this flight I'd take it. I have taken it before, and it is AWESOME. We'll put you up for the night and set you up for the next flight first class like a boss. And listen, between you and me, they might need a volunteer on that next flight too so if you want, you might be able to double this big ass wad of cash. (Holds up two wads of cash.) So step on up and get dis money before the guy with the shady look in his eyes next to you takes it." "Whoah whoah whoah fellas I can only do dis for 4 people, so 9 of you that just stormed the podium gonna have to go back."

You do that, you might still need to call airport security -- because the passengers are beating each other up trying to GIT DAT MONEY. It will look like Walmart on Black Friday. How is it Walmart is better at motivating customers to trample each other over a $50 VCR and the airlines can't peaceably move someone with up to $1300 cash? IT'S BECAUSE THEY SUCK AT THEIR JOBS.

There are probably multiple better ways to do this that break your little "Passenger's Dilemma" game that you're so deathly afraid of. You have to drop the "Sanctity of Lottery" madness though. That just has to go. It's counterproductive.

I just remembered something ironic. The last book I brought with me on a flight was this:

https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142

There is an entire science behind being persuasive. You ever read that book?

Maybe the airlines only understand the fist and boot because their mental toolkits are so limited. That's what happens most of the time when people feel like they have to resort to force. They're just frustrated because they're mentally limited.

> Because they have an airline to run. They're going to have to bump people in the future to solve staffing emergencies, and it's reasonable for them to attempt to preserve the efficacy of the tools they have to manage that situation. And the 80-220 people on the other flight also had the right to make their flight, too. Or did you think they should all miss their flight just because a doctor thought he was more important than the other 80 people on his flight? How is that fair?

Wow, not only is that hypocritical, that's not even any argument that I actually made.

I'm not saying that other people should miss their flights or whatever.

I'm saying UA should pay up. In the 0.0043% of instances where involuntary bumping occurs (UA 2016), they can pay the fuck up, cash money, up front, and avoid all of this bullshit. They have the money.

There were, what, 4 high school students on that flight. You think they wouldn't have snapped and been like, "Man, that's enough for a new iPhone 7. I'll miss a day of school, fuck it. Best.field.trip.evar."?

But no, UA insisted on this voucher bullshit, and then went from that to sacred lottery in zero flat. Because they don't want to fucking part with the cash, and the fist and boot are all they understand.

That's the fucking point.

u/prixdc · 1 pointr/advertising

Hey Whipple, Squeeze This is pretty much required reading. As is Ogilvy on Advertising, in my opinion. Sort of old school versus new school insight. Both are advertising legends, and Luke Sullivan is/was a copywriter, so I found his stuff to be particularly helpful. There's a ton of stuff out there to read, but these two are a good place to start.

u/psykocrime · 1 pointr/startups

Yep. In fact, I feel like I should quit recommending that book to people, in case they turn out to be competitors!

Seriously though, it's a great book, and the Customer Development Methodology stuff is gold. Until I read that book I had NO idea how to work that aspect of a startup. To have a concrete plan for achieving product/market fit was totally eye-opening (and mind-blowing) for me.

Hmmm... This also reminds me that I've been wanting to get a copy of The Entrepreneurs Guide to Customer Development.

u/pmm_ · 2 pointsr/advertising

Read Hey, Whipple, Squeeze This front to back.

Then, from there, it depends what you're going to be doing. I'm a copywriter so I read a lot of books tailored to that.

  • Advertising Concept Book
  • Creative Advertising
  • Contagious
  • And spent a lot of time on www.moderncopywriter.com looking at books to base mine off of.
  • I've heard the Ogilvy books are good. I should read them.

    If you're not going in the creative side, there are still plenty of other books - and I think Whipple applies to all.

u/rasmis · 1 pointr/panelshow

I don't understand the argument. You're keen that I'm being delivered personalised results, but insist that I am the only person in the world who aren't given identical results to you. And that's somehow related to the religion of the original creators of the content people are linking to.

“Differently from the rest of the world” is what keeps me from walking away. I shall retire from the conversation with these links. To people who live in the same world as I do. Where people get different results, based on where they are, what tracking software they allow, what language they've set their browser to, what OS they're using and what the search engine / ISP want them to see.

u/thebsper · 3 pointsr/freelanceWriters

I started with books. Lots and lots of books. Here are a few of my favorites (not affiliate links)

Influence: The Psychology of Persuasion

How to Write a Good Advertisement

The Copywriters Handbook

CA$HVERTISING

u/jesusinthebox · 1 pointr/bigseo

good job changing the link after i pointed it out, it was clearly going to ?tag=vl-something... here is the other one.

http://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X?tag=vglnkc2770-20

there is nothing wrong with putting affiliate links anyways.

u/AlligatorAxe · 1 pointr/msp

My favorites are:

https://www.amazon.com/Ultimate-Online-Customer-Service-Guide/dp/0470637706

https://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0061914185

and Jeff Toister's books https://www.toistersolutions.com/books

I'd be happy to send you a copy of The Ultimate Customer Service Guide and one of Jeff's books.

u/conrad1cal · 1 pointr/marketing

Cashvertising

Great book on marketing, the psychology behind it, and how to put it all together. Very information-rich, not much fluff. Definitely a book to always have around.

Scientific Advertising

Often credited as the book that started the scientific, data-driven approach to advertising and marketing.

Tested Advertising Methods

Another classic that all marketers/advertising professionals should read.

u/st_malachy · 2 pointsr/Affiliatemarketing

Think of it this way. If the offer is a car for sale on the car lot, your landing page is the salesman. There's a million ways they can add value, but more than that, they are intended to drive the intended action. Just like the car salesman, the affiliates landing page, turns that passively interested person into a buyer.

edit: read this. http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328

u/owlpellet · 4 pointsr/scifiwriting

Nah. You're going to need a good title to pitch in any case. Clarity about genre and tone should be near immediate, and it should avoid various traps ("The Rural Juror").

There's methodologies for this, and they're different from most writing processes. For one thing, competitive analysis and relative positioning are a big deal.

This book has an evaluation framework that helps guide decisions using rules other than "this feels good".
https://smile.amazon.com/Hello-My-Name-Awesome-Create/dp/1626561869

u/LadyLark · 2 pointsr/eroticauthors

I'd say start by going through what you've already written and recruit a few beta readers to see if anything is publishable. Edit as necessary and then learn how to format.

I've found Let's Get Digital and Write. Publish. Repeat. to be very helpful. Also Million Dollar Outlines.

You'll want to start going through the posts here to learn about covers and do's and don't's for the various publishing platforms. Learning how to self-publish and the conventions of the erotica genre might seem a bit overwhelming but hopefully there's a few ideas here you can start with.

u/SteveFoerster · 2 pointsr/Entrepreneur

I also liked his book [The Thank You Economy] (http://www.amazon.com/The-Thank-Economy-Gary-Vaynerchuk/dp/0061914185), not sure if it overlaps this one, if anyone's read both please chime in.

u/jiminy_christmas · 1 pointr/marketing

http://www.amazon.com/gp/aw/d/0684849143

this one does a pretty good job.

u/angryrancor · 1 pointr/marketing

I am halfway through Ca$hvertising and loving it. Entertaining and not super long read; dense with ideas.

u/lalalloyd · 1 pointr/marketing

Other than the advice in my post, if you want a good intro into where marketing is headed, check out Growth Hacker Marketing.

Ryan Holiday came from a traditional marketing career (Director of Marketing at American Apparel) when he realized he had a lot to learn. A book ensued.

u/hathawayshirtman · 4 pointsr/advertising

Get this book. Read the chapter on creative briefs.

Then, get this book. Read the whole thing. Twice.

Then get this book. Read the chapter "How to Get an Idea." Then read the chapter "How to Craft Copy."

Pick 5 brands. Not small unknown brands, but brands that have agencies do their ads. Make 3 ads for those brands.

You'll have to write 100 headlines to get 2 or 3 good ones. Once you get more experience, you'll be able to squeeze out the gold with less effort.

u/massimosclaw · 1 pointr/Bitcoin

I think that with the integration of increasing perceived value techniques, Jeff Walker style Launch marketing, some persuasion supplementation, using stories in marketing, Neuromarketing, Web Copy techniques, and many others, all put together in combination - anything's possible. How possible something is I think depends on your perception, and how and if you are familiar with persuasion and how businesses persuade and make something sound 'fair'.

Second, I don't actually mind getting pirated. If those people want it and can't afford it, they should have it. I don't want to stop them. I don't view it as a loss.

I'd rather not go the route of donations... it's honestly too much work.

u/sarmadical · 2 pointsr/marketing

The Challenger Sale would be a great book for you to read.

u/eminemence · 1 pointr/AskReddit

For anyone interested in a book about this, check out Why we buy. Gives a good insight into the science of shopping.
http://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0684849143

u/BruceWayneIsBarman · 1 pointr/lectures

For others interested in this topic: I highly recommend a book called The Filter Bubble that explores how algorithms impact our social and political lives.

u/saltandvinegar25 · 3 pointsr/todayilearned

I need a citation to back this up? I think you're just avoiding a discussion and the post definitely wasn't addressed to you otherwise. The point is, people regularly do this and you're more than likely kidding yourself if you think you don't avoid a discussion with someone and prefer to be around like-minded individuals, it's simply human nature.

Here, if you're really interested in the subject, buy and read this:

https://www.amazon.com/Filter-Bubble-Personalized-Changing-Think/dp/0143121235

u/EnthusiastGrade · 1 pointr/AskTrumpSupporters

I'm from California and I see what you're saying, with people equating Trump to Hitler and things like that, which I personally think is insulting for people who were actually affected by the Holocaust and things like that. I've literally heard some people say that Trump was going to put gays and immigrants into internment camps once he was elected, which is possibly the stupidest thing I've ever heard.

I think Facebook is purposely designed to be an echo-chamber, so that it guarantees people stay on there longer. The more you see people that agree with your views, the more likely you are to use their platform, the more you use their platform the more Facebook learns about your likes and dislikes and the better they can show you things that you like and remove things you dislike, and the cycle continues
Here are some interesting sources that talk about how social media acts as an echo chamber of sorts:?

https://www.amazon.com/Filter-Bubble-Personalized-Changing-Think/dp/0143121235

http://www.npr.org/sections/alltechconsidered/2016/07/24/486941582/the-reason-your-feed-became-an-echo-chamber-and-what-to-do-about-it

?

u/KimBudd · 3 pointsr/marketing

Everybody Writes by Ann Handley. Because writing is essential to any marketing strategy. Best book I've read in a while.

u/kickstand · 2 pointsr/books

Malcolm Gladwell's The Tipping Point is all about the phenomenon of how certain things become popular seemingly overnight. It's not a new phenomenon, nor is it limited to YA books, or books at all.

u/Smiley · 1 pointr/reddit.com

The Complete Tightwad Gazette by Amy Dacyczyn, is highly recommended. Thrift is a state of mind, and very helpful to those who take the time to learn.


http://www.amazon.com/Complete-Tightwad-Gazette-Amy-Dacyczyn/dp/0375752250

u/chicagodude84 · 29 pointsr/politics

I believe they got this information from The Tipping Point, by Malcom Gladwell. It's a great read. http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624

u/jorjorbiinks · 7 pointsr/YangForPresidentHQ

Great book. link

u/robochairmanmao · 11 pointsr/explainlikeimfive

You know how people bitch and moan about people posting "stupid" statuses and updates they don't care about? Well, the solution is to bring you information that is relevant specifically to you. The trend is to "personalize" the Internet for you instead of presenting you with an otherwise overwhelming amount of information.

You see it everywhere: in social media, news, and search results. There is a shift towards cultivating the mass amount of information available to you, for you. If you have 800 friends on Facebook, it's significantly more difficult for you to chronologically view everything that's happened. Using algorithms based on your likes, shares, page views, and general preferences, Facebook "curates" the information coming at you and presents to you the most relevant information. There is an insane amount of information available to you. If you were shown every status, every comment, every picture, everything that your friends posted in chronological order, it could be overwhelming or disinteresting to you.

The same thing happens when you use Google as well. The search engine "learns" from your searching patterns & preferences, then extrapolates "who you are," and returns appropriate search results. For example, if a sports fan searches for "panthers," they're likely looking for information on the football team. However, a nature-lover would likely be looking for the animal.

TL;DR there is a lot of information available to you, so the goal is to present you with relevant news to your interests

For more information, see:
http://www.amazon.com/The-Filter-Bubble-Personalized-Changing/dp/0143121235

u/doomtop · -3 pointsr/buildapc

> First, your standarts are way to high.

Your standards are way too low.

> getting an extra fan would have more impact than getting a better PSU.

I agree in the sense that it would have more negative impact. An extra fan = more power consumption and more noise. If you don't care about noise, that's fine.

> Effect on the grid ? For a few % just for the PC ? Have you looked how much power a fridge or an oven needs ? Lightbulbs ? The effect on the grid is negilible.

I'm going to suggest you read this book.

u/NonPoliticalAccount · 3 pointsr/marketing

Cashvertising - Looks cheasy as hell, but it's by far the best book I've read on the subject. Lots on what makes someone buy, how to present it, etc.

u/Kellivision · 5 pointsr/infj

Recommended Reading:

u/zabloosk · 2 pointsr/booksuggestions

Not specifically for advice on media start ups, but Gary Vaynerchuk's books deal with social media marketing, and I think are critical for any up-and-coming business, but especially if you're in the digital media industry and want to engage with folks directly in this way.

[The Thank You Economy] (https://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0061914185/ref=sr_1_1?ie=UTF8&qid=1510421556&sr=8-1&keywords=the+thank+you+economy&dpID=41L836nMSGL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=srch)

[Jab, Jab, Jab, Right Hook] (https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X)

u/kukkuzejt · 1 pointr/writing

Also this:

http://www.amazon.com/Copywriters-Handbook-Third-Step-Step/dp/0805078045

And this (not only about copywriting, but definitely game-changing thought):

http://sethgodin.typepad.com/

u/LauraK9 · 3 pointsr/AmISexy

That will come with time! I suggest reading some books that will help you on self-improvement:


The Tipping Point and The Outliers: The Story of Success by Malcom Gladwell


Emotional Intelligence by Daniel Goleman


Thinking, Fast and Slow by Daniel Kahneman

u/JBlitzen · 1 pointr/tipofmytongue

Oh! Found it via an old bookmark. The Filter Bubble.

https://www.amazon.com/Filter-Bubble-Personalized-Changing-Think/dp/0143121235

Thanks!

u/MensaDropout · 1 pointr/books

Influence by Cialdini is a must read for just about anyone, in any occupation.

As a business owner, Predictably Irrational is a must read. As is Why We Buy. The Way of the Weasel is also a good one.

u/heliosxx · 2 pointsr/AskReddit

Read "The Tipping Point"
The salient point in there is that once you reach a certain IQ (around 130) it doesn't matter anymore. You've got all the faculties to do whatever, and it's no longer a measure of ability.

u/HughMoore · 1 pointr/SocialEngineering

I'd also recommend The Challenger Sale if you want a specific process. Here's a recap.

u/derekwilliamson · 1 pointr/Entrepreneur

Jab, Jab, Jab, Right Hook is one I've seen referenced a lot from social media experts. I found it to be very good for foundational knowledge and general approach.

u/maxifer · 1 pointr/videos

I wrote a term paper on a similar topic (The filter bubble and collaborative filtering). Got a lot of information from this book, which is a really good read even without writing a paper.