Reddit mentions of BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired

A copywriter recommended this to me, I have yet to pick it up, but it looks good

http://www.amazon.com/gp/product/061541219X/ref=ox_sc_act_title_1?ie=UTF8&smid=ATVPDKIKX0DER

"Mad Men" isn't a realistic portrayal of the current marketing industry. Digital marketing isn't all about being sexy and about coming up with mind blowing ideas. A lot of is crunching data, running experiments, and optimizing. Marketing & advertising are two different areas. In my opinion, marketing is a lot more technical than advertising would be.

 

It seems like you're set on doing a minor. Just fyi I don't think a MIS minor or a Finance minor is going to help you break into the advertising industry. If you're serious about becoming an "ad man" I recommend reading "Breaking In" https://www.amazon.com/BREAKING-Advertising-Insiders-Reveal-Portfolio/dp/061541219X

 

Build your portfolio while you're in school and market yourself to potential employers.

It's not really about how good everything looks, as long as you have good ideas behind the ads. I worked on it for 7 months after I graduated while trying to land my first gig.

I taught myself how to use photoshop and just did it all myself, but if you could find an AD student to help you it would make everything easier.

I really recommend Breaking In.
http://www.amazon.com/Breaking-Advertising-Insiders-Reveal-Portfolio/dp/061541219X

It's well worth the money, and it tells you exactly what creative directors are looking for in student books.