Reddit mentions of Building a StoryBrand: Clarify Your Message So Customers Will Listen

Make sure your site and message is clear and easy for people. Great book to read is here: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR

Not only with site copy, but will help with sales.

Learn about lead gen and using sequenced email to reach many clients on multiple touches. Good book to learn the basics here:

https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com-ebook/dp/B005ERYEGU

Learning sales takes time and you will get better. Timing isn’t always right for your customers and it’s one of the hardest things to understand. Put yourself in their shoes. If you aren’t in the market for something you probably won’t buy.

People don’t like being sold on the first email. Start with trying to get them on the phone with you to chat about their site. Ask them questions about what they feel is missing. See what they need and find out if it’s even worth it pursuing them.

Also, I would focus on a specific group. Maybe contractors? Scrape emails and send outbound emails to get that discovery call.

EDIT
Become a Godaddy Reseller if you’re serious. This way you sell a bunch more than just web dev. You can sell SSL, hosting, etc. this will give you more value to your clients and get you more $$

You got this!

Given that I am trying to bring the audience to speed quickly on something they would unfamiliar with, I would apply the principles outlined by something like Story Brand.

In the ad I would want to:

Identify how this product addresses a felt need, enables the person to achieve an aspirational perspective of themselves, concluding how your company could guide them and how your product accomplishes that goal. I think of the way apple interacted with the budding portable music player market.

Could you please confirm with us if this is the book you’re talking about: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR