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Reddit mentions of CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Sentiment score: 7
Reddit mentions: 14

We found 14 Reddit mentions of CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. Here are the top ones.

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
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Found 14 comments on CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone:

u/RegisMark55 · 13 pointsr/webdev

I've gotten a lot of emails that look exactly like this one and I immediately delete them because they're spam. You need to answer two fundamental questions: Why should they trust you? and Why should they pay attention to you? You're not giving them a reason to trust you because you're essentially a nobody with no track record. You're not giving them a reason to pay attention to you because there's nothing personalized or unique to them about this email, you talk way too much about yourself, and you don't talk enough about what you can ultimately do for them.

Here's a breakdown of the current email:

> I'm Joe, a Web Developer from X.

Intro is alright. Before that you might want to say, "Hi $name,".

> Recently I found your website, and, was curious if you would be interested in working towards building a new one?

Why? What's the business case for a new website over their old website? What's the benefit?

> I currently work for a web agency in X, who offer web services for small, medium, and, large businesses, though I'm looking for further work to help businesses in the area.

Is it you or the agency offering services? This is confusing. Help businesses do what exactly? You could say, "At $web_agency I've worked on projects for multi-million dollar businesses such as X, Y, Z but now I'm leveraging my experience to help businesses like yours in $your_market do A, B, C."

> I have worked on hundreds of websites and have been working in the industry for nearly 6 years.

But what results did you get? Did you increase sales by X% for ABC company? What can you do for them? Don't make it about yourself.

> Additionally, I have a strong knowledge in SEO, which can help your website perform better within Google's search results.

What's SEO? Why should they care?

> I am really good at what I can do, and, can offer an agency service with non-agency prices.

Don't tell, show. And don't compete on price, please...

> Let me know if this is something you would be interested in.
> If you would like chat and organise a meeting to discuss this further, feel free to email me back, or call me on X

Why not create an attention-grabbing hook like, "$name, let's set up a quick 5 minute call so we can discuss a few ways your website can be improved to increase appointments/sales/etc by 20% like I've done for my other clients."

I suggest you read Pitch Anything and CA$HVERTISING.

u/NonPoliticalAccount · 3 pointsr/marketing

Cashvertising - Looks cheasy as hell, but it's by far the best book I've read on the subject. Lots on what makes someone buy, how to present it, etc.

u/thebsper · 3 pointsr/freelanceWriters

I started with books. Lots and lots of books. Here are a few of my favorites (not affiliate links)

Influence: The Psychology of Persuasion

How to Write a Good Advertisement

The Copywriters Handbook

CA$HVERTISING

u/arsenalcrazy9 · 2 pointsr/Entrepreneur

A few recommendations:

https://www.amazon.com/gp/product/1601630328/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (Ca$hvertising)

https://www.amazon.com/gp/product/0887306667/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (the 22 immutable laws of marketing)

https://www.amazon.com/gp/product/1591845335/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (Seth Godin)

There's too many to name. There's not really a lot that pack so much punch that they're more important than getting your hands dirty and doing.

u/fullgangster · 2 pointsr/Entrepreneur

If you're already motivated, then studying books about specific skills will help you more than the general entrepreneurship books.

For example, starting an online business, I found books on copywriting, seo, content marketing, conversion rate optimization to be very helpful. (The book Cashvertising is one that comes to mind.)

u/st_malachy · 2 pointsr/Affiliatemarketing

Think of it this way. If the offer is a car for sale on the car lot, your landing page is the salesman. There's a million ways they can add value, but more than that, they are intended to drive the intended action. Just like the car salesman, the affiliates landing page, turns that passively interested person into a buyer.

edit: read this. http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328

u/angryrancor · 1 pointr/marketing

I am halfway through Ca$hvertising and loving it. Entertaining and not super long read; dense with ideas.

u/iambrownAMA · 1 pointr/Entrepreneur

Cashvertising is a really good read - not per se to do with entrepreneurship but definitely useful with your communications (considering that most start-ups don't have the dosh to get an ad agency to do the work for them).

u/RedFedoraNeckbeard · 1 pointr/TheRedPill

By the way if you want a "copywriting 101" book get this shit: http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328

u/conrad1cal · 1 pointr/marketing

Cashvertising

Great book on marketing, the psychology behind it, and how to put it all together. Very information-rich, not much fluff. Definitely a book to always have around.

Scientific Advertising

Often credited as the book that started the scientific, data-driven approach to advertising and marketing.

Tested Advertising Methods

Another classic that all marketers/advertising professionals should read.

u/[deleted] · 1 pointr/web_design

http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328/ref=sr_1_16?ie=UTF8&qid=1310660235&sr=8-16

I know it looks cheesy but seriously probably in the top 5 advertisting/copywriting books ever. amazing read. there's more but that one will probably be all you need.

u/want_2_lose_it · 1 pointr/web_design

These are some of my sources:

Tested Advertising Methods

Cashvertising

No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

Outrageous Advertising

Mind you, these books are filled with the stuff that works (with the evidence to back it up (I've used them successfully, too)).

Nothing against your girlfriend, but if you are going to counter a marketing argument, please provide some sources. Someone may read your post and it may end up costing them a lot of money due to incorrect information.

Copy writing is something I have been studying for years, and asking a question as a headline is a sure fire way to disqualify disqualified prospects. Thus saving you the time and hassle of working with bad leads.

Thanks for the input, it adds to the discussion.