#585 in Business & money books
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Reddit mentions of Deluxe: How Luxury Lost Its Luster
Sentiment score: 4
Reddit mentions: 4
We found 4 Reddit mentions of Deluxe: How Luxury Lost Its Luster. Here are the top ones.
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- Dimensions: 11 in. h x 8.5 in. w x 0.1 in. d
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Release date | August 2007 |
These are my absolute favorite books about fashion history/the industry:
I read a book on this, the retail price is roughly 14x what it cost to make. Which is completely ridiculous but you kind of have to admit that that's some real successful marketing.
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Edit: formatting.
Thanks for the link! I read a book about this years ago before I knew anything about the rep world and it was pretty illuminating. It’s actually called “Deluxe: How Luxury Lost Its Luster”. It was written in 2007 so it might be a bit dated however the basic thrust still definitely stands. If I recall correctly the only brands (at the time of publishing) that really were still worthy of the “luxury” label were Chanel and Hermés - they were specifically cited for their leather and textile quality and skill of their artisans. I think it also talked a lot about how brands like Marc Jacobs are made side by side in the same Chinese factory (lol) as unbranded cheaper merchandise. Which we obviously know and benefit from!!
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