#20 in Industrial & product design books
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Reddit mentions of Hooked: How to Build Habit-Forming Products
Sentiment score: 2
Reddit mentions: 2
We found 2 Reddit mentions of Hooked: How to Build Habit-Forming Products. Here are the top ones.
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It's a way of monetizing variable rewards. Hooked is a great book to read if you're curious about how to use variable rewards to create addictive user behaviours. Reading that book was like reading a tome of dark magic. Evil, powerful stuff.
If Overwatch was really evil, they'd give random bonus lootboxes between levels, instead of always after you level up.
If she's interacting with a lot of users I would suggest reading Practical Empathy. Observing the User Experience is another great resource for learning about user research. User experience is all about people so it's always a good idea to read up on human behavior, psychology, cognition, perception, learning and memory etc. e.g. books like Hooked, Bottlenecks, Design for the mind, Designing with the mind in mind, 100 things every designer needs to know about people, 100 more things every designer needs to know about people, Thinking fast and slow, Predictably Irrational and I would also recommend Articulating design decisions and Friction.