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Reddit mentions of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Sentiment score: 2
Reddit mentions: 2

We found 2 Reddit mentions of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks). Here are the top ones.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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Specs:
Height9 Inches
Length6.1 Inches
Number of items1
Release dateJune 2011
Weight0.759933417114 Pounds
Width0.7 Inches

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Found 2 comments on Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks):

u/Idcode ยท 3 pointsr/marketing

Hey bud, it can be hard starting fresh on any new project (it's also my favorite thing in the world). I'll try my best to help you get the ball rolling!

Who is your target demographic?

This is the best place to start. Try to visualize your perfect customer. Seriously! Write out their exact age, gender, hair color, etc. Even give them a name (John, Jane?). Now, no matter what you do, that is the person you want to attract with your marketing strategies.

When you're planning a campaign, ask you yourself, "Would John/Jane go for this?"

It sounds dumb but trust me, it works.

What does John/Jane like to do?

It's important you know your target demo's likes/dislikes (for obvious reasons).

Let's say your target demo is Jane Doe, a 56 year old woman who has just started planning her retirement (a little late for that, I know). Let's pretend she's a secretary at a school and spend a lot of time on Facebook. Well, did you know the fastest growing demographic on Facebook is 55+ females? You could create a Facebook page for your financial institution and advertise it to only women above 55 years old that have listed interests such as "retirement planning" or "retirement". As for Facebook content, maybe you post finance tips a few times a day and soft-sell your services every one and a while.

Start planning!

Even though I don't know much about the business, I'll give you some of my ideas.

It's a finance institution so I'm guessing you're targeting 45+ to people about to retire. Mostly men, right?

For social, focus on Facebook and Twitter. Create a Facebook page, post 80% useful content (like the "tips" I talked about before) and 20% soft-sell your business. Start doing the same thing with Twitter (don't post the same stuff though). Use Twitter as a listening tool. There is an awesome "Advanced Search" tool that allows you to search for keywords and narrow it down by location. This is amazing for local businesses. You can type in "finance help" or "money help", narrow it down to users within whatever city, and instantly find people who are asking for your service.

Also, look into Facebook advertising like I mentioned before. Great way to hyper-target your demo.

Once you have a bit of an audience, start to think about Webinar's. They're a great way to provide tons of content to your audience, answer their questions, and provide a call to action at the end.

Start a blog. Focus on local keywords (i.e. "miami financial institution" instead of "financial institution"). If you don't know anything about SEO, here is a good starting point. Then watch this video.

RESOURCES

u/mshabooboo ยท 1 pointr/bandmembers

Oooh! I'd recommend Likable Social Media as well. It's a great way to re-think ways of engaging with your audience online.

The Martin Atkins books are great. And Martin is a friggin' hilarious individual.