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Reddit mentions of Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Sentiment score: 2
Reddit mentions: 3

We found 3 Reddit mentions of Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Here are the top ones.

Marketing Analytics: Data-Driven Techniques with Microsoft Excel
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Height9.098407 Inches
Length7.40156 Inches
Number of items1
Release dateJanuary 2014
Weight2.63672865352 Pounds
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Found 3 comments on Marketing Analytics: Data-Driven Techniques with Microsoft Excel:

u/wyzaard · 11 pointsr/IOPsychology

ON IOP VS. OTHER CONSULTING ROLES

Have a look at ONETs job descriptions for Management Analysts and Market Research Analysts. Now compare it to the one for IO psychologists. You will get a clue of the large overlap and small differences in job descriptions.

Important differences include:

  • projected job openings (800 for I/O psychologists of which nearly half are in academia, 151,400 for market research analysts and 208,500 for management analysts)
  • typical qualification levels of incumbents (mostly bachelors for market analysts, mostly masters for management analysts and mostly PhDs for IOPs; and
  • median salaries ($62K p/a for market research analysts, $77K for IOPs and $81K for management analysts)

    It is interesting to note that you can earn more with a masters as a management analyst than with a PhD as a IOP and not be far off what IOPs with PhDs earn as a marketing analyst with a bachelors.


    ON LANDING A JOB AS A CONSULTANT

    Now, you're an IO psychologists. I shouldn't need to tell you that to find work the most important things are to be smart, honest and well connected. For management analyst positions, masters degrees are plenty proof that you're smart enough. The big deal maker is going to be in the number of people who can hook you up with a job that trust you enough to hook you up.

    So number 1 tip would be to start making connections in hiring positions asap. Find out who you need to know and then ask the people you already know to introduce you to those people, or at least to people closer to them. Imagine highly connected nodes in graphs, 6 degrees of separation and all that cool discrete math stuff about social networks.


    In terms of technical skills you should develop, I highly recommend Wayne Winston's books on Business Analytics and Marketing Analytics. You'll see that you already know most of that stuff.

    If you look at the tools and tech section you'll notice that everyone except maybe Business Informatics graduates has a shit ton of IT stuff to learn after school to be effective in the work place. A couple of certificates in relevant ITs will likely give you a leg up in the competition for entry level jobs.

    I'm planning to add Microsoft Certified Solutions Expert: SQL 2016: Data Management and Analytics and SAS Certified Statistical Business Analyst to my CV before the end of the year.
u/iRoost · 1 pointr/marketing

Hey, I think I'm in a sort of similar situation, I recently finished my bachelor in Communications and after taking an analytics course, realized that I wanted to go into marketing research/analytics.

Here's my point of view from several months of exploring different avenues to get to the career that I want:

  • I can go back to school for a one year post-graduate certificate, where I will be taught theory and most likely will have to do a 4 months work placement of some sort where I'm not guaranty to actually learn or gain experience + there is the cost of the education (I don't know what your situation is, but in my case it's even more expensive because I am considered an international student).
  • I find an internship on my own, in a company in which I share the same values with and know would be the perfect learning environment for me, plus there is an opportunity to grow. After that, once you get the internship, work your hardest to show that you want it and you're good at it. Now while doing that, never stop learning about marketing and reading marketing and business intelligence blogs or articles, as well as practice your excel skills if you can. I really feel like the hardest part here is to get your foot through the door. You do have a business background tho, so it should be easier to find an entry-level position or internship in marketing.

    I feel like everything you would be learning from degree or certificate where you physically have to go to class would be the same as taking a Coursera or a certification from DMA.

    I just found this book too, it's really useful if you want to refresh your memory about excel and see how you can use it for marketing.