#16 in Marketing books
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Reddit mentions of Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Sentiment score: 2
Reddit mentions: 3
We found 3 Reddit mentions of Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Here are the top ones.
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Wiley
Specs:
Height | 9.098407 Inches |
Length | 7.40156 Inches |
Number of items | 1 |
Release date | January 2014 |
Weight | 2.63672865352 Pounds |
Width | 1.598422 Inches |
ON IOP VS. OTHER CONSULTING ROLES
Have a look at ONETs job descriptions for Management Analysts and Market Research Analysts. Now compare it to the one for IO psychologists. You will get a clue of the large overlap and small differences in job descriptions.
Important differences include:
It is interesting to note that you can earn more with a masters as a management analyst than with a PhD as a IOP and not be far off what IOPs with PhDs earn as a marketing analyst with a bachelors.
ON LANDING A JOB AS A CONSULTANT
Now, you're an IO psychologists. I shouldn't need to tell you that to find work the most important things are to be smart, honest and well connected. For management analyst positions, masters degrees are plenty proof that you're smart enough. The big deal maker is going to be in the number of people who can hook you up with a job that trust you enough to hook you up.
So number 1 tip would be to start making connections in hiring positions asap. Find out who you need to know and then ask the people you already know to introduce you to those people, or at least to people closer to them. Imagine highly connected nodes in graphs, 6 degrees of separation and all that cool discrete math stuff about social networks.
In terms of technical skills you should develop, I highly recommend Wayne Winston's books on Business Analytics and Marketing Analytics. You'll see that you already know most of that stuff.
If you look at the tools and tech section you'll notice that everyone except maybe Business Informatics graduates has a shit ton of IT stuff to learn after school to be effective in the work place. A couple of certificates in relevant ITs will likely give you a leg up in the competition for entry level jobs.
I'm planning to add Microsoft Certified Solutions Expert: SQL 2016: Data Management and Analytics and SAS Certified Statistical Business Analyst to my CV before the end of the year.
Hey, I think I'm in a sort of similar situation, I recently finished my bachelor in Communications and after taking an analytics course, realized that I wanted to go into marketing research/analytics.
Here's my point of view from several months of exploring different avenues to get to the career that I want:
I feel like everything you would be learning from degree or certificate where you physically have to go to class would be the same as taking a Coursera or a certification from DMA.
I just found this book too, it's really useful if you want to refresh your memory about excel and see how you can use it for marketing.
This one is solid: Marketing Analytics: Data-Driven Techniques with Microsoft Excel