Reddit mentions of Meggs' History of Graphic Design

Ellen Lupton's The New Basics and Philip Megg's Megg's History are both essential reading for any designer imo.

https://www.amazon.com/Animators-Survival-Kit-Principles-Classical/dp/086547897X


Animator's Survival Kit is easily the most recommended book in motion circles. It's more about traditional animation than mograph though.


That's just the art of moving. If you want to learn type/layout/color you need to look at traditional design books like /u/gusmaia said. I can't recommend any books on that because I learned most of that hands on in the classroom, but Meg's History of Graphic Design is a great book on advertising ideas.
https://www.amazon.com/Meggs-History-Graphic-Design-Philip/dp/1118772059

https://www.amazon.com/Typographic-Design-Communication-Rob-Carter/dp/1119312566/ref=nodl_

https://www.amazon.com/Meggs-History-Graphic-Design-Philip/dp/1118772059/ref=nodl_

The Design of Everyday Things: Revised and Expanded Edition

Design as Art

Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Meggs' History of Graphic Design 6th Edition

Visual Literacy: A Conceptual Approach to Graphic Problem Solving

I mean it's on Amazon but I don't want to pay for it? https://www.amazon.com/Meggs-History-Graphic-Design-Philip/dp/1118772059/ref=sr_1_1?ie=UTF8&qid=1472749257&sr=8-1&keywords=9781118772058