Reddit mentions of Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Would love to add anyone on Goodreads if you use it too :) [Add me](https://www.goodreads.com/thedoerco
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• Tested Advertising Method
  
• Ogilvy on Advertising
  
• How to Change Minds is a sales book, but it's got an easy to understand framework to understand how people make decisions that I have found useful for marketing
  
• The Ask Method Gives some great jumping off points on how to ask questions for marketing research, and how to organize that information to make decisions about your marketing and your product
  
• Positioning and Repositioning by the amazing marketing strategist Jack Trout of Disney and Coke, are good foundation reads if you don't know anything about marketing. If you know what a USP is, skip Positioning but I did like Repositioning. I did like Positioning as a refresher of a variety of different concepts that I have read more detailed individual books on.
  
• Integrated Marketing Communications to learn about more broadly how to make all of your marketing communications work together towards a common business goal. The book itself is about using marketing campaigns across different channels (tv, radio, print, online) in a coordinated effort, but it will help you understand how to use email, social, paid ads, and other marketing systems you develop together.
  
  Second Influence. Getting Everything You Can is good if you are basic in marketing, I would not recommend it for people who are more advanced.
  
  If you don't know what a "business goal" is, you need to read this:
  
  
• Scaling Up Every marketer should understand the processes that drive growth in businesses, because you are trying to manipulate those levers with marketing. You can also reverse engineer your prospect's business and explain the gains of your services in the terms of processes that drive their revenue when you're pitching them, too.

Here are three books that I've read within the past year that I loved:

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Rand Fishkin's Lost and Founder

April Dunford's Obviously Awesome

Verne Harnish's Scaling Up

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Of the three, only Dunford's book is marketing specific but they all offer such excellent insights that you need to think about marketing as an element of a company, not a stand-alone function. Fishkin is the founder of SEO firm Moz, and his book is a page-turner.

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Good luck!

How about videos? Valuetainment has amazing entrepreneurial content.

Here's one to start you off: 21 Differences Between Managers & Leaders

As for books, I recommend Scaling Up - Verne Harnish

This is one of the greatest business books I have read in a long while, Scaling Up by Verne Harnish

The amount of times I sat up in bed, grabbed my notebook and wrote down ideas to implement the next day was unbelievable. And the cash flow section should be compulsory reading in every university.