#646 in Business & money books
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Reddit mentions of Sway: The Irresistible Pull of Irrational Behavior
Sentiment score: 3
Reddit mentions: 6
We found 6 Reddit mentions of Sway: The Irresistible Pull of Irrational Behavior. Here are the top ones.
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- Broadway Business
Features:
Specs:
| Color | White |
| Height | 8 Inches |
| Length | 5.2 Inches |
| Number of items | 1 |
| Release date | June 2009 |
| Weight | 0.4 Pounds |
| Width | 0.6 Inches |
"Fairness" isn't a universal trait, it depends a lot on culture and this is a great example of it. They actually go further into this specific example in the book Sway, which is pretty cool and a super fast read.
You seem to be focused well on taking better care of the customers you do have, and as we all know, they're the cheapest and most effective advertising you can possibly get. That to me would be the absolute core of my marketing plan.
Also glad to see you're leaning on measurable marketing channels - Especially email. Email is your best converting tool (aside from word of mouth), period.
Have you thought about offering referral incentives to your customers? E.G. refer a new customer to us this month and receive <Y benefit> - again - there's that time limit worked in there.
Some Concerns:
"Too Good To Be True" massage price: This is a marketing mistake. You'd do much, much better to have the most expensive massage rates, but have some extra things added to them to make them just a little cooler and more luxurious than anyone else around. You'll never benefit being less expensive.
60 days is tight, but it does give you some time to test out some ideas on a smaller basis rather than trying to blanket everything with anything. I've recently helped a client start thinking of marketing in a lean fashion. They roast & sell coffee. First, I told them to assume nothing about their customers, because we're going to listen to them and learn about them. Second, (as you did) build that email list. Third, every marketing push is an experiment. Test it out, review it, and then refine it. Fourth, find excuses to communicate with your clients - what might seem trivial internally might be a great excuse to engage your customers and ultimately get them to spend money with you. Small marketing pushes are less costly, more manageable, measurable, and present a lower hurdle to short attention spans.
There are a few titles I really love. I hope you like a few things on the list, if you have any questions let me know.
Thats going to seem a bit weird but I will say: make your points before saying you are a feminist because anti-feminists are going to be more open about your ideas. That's how I usually discuss politics with my borderline fascist family. I've been smart enough to never express a clear position because I know it's counterproductive when someone is veeeery oppose to your position.
When they speak about politics I mostly try to make them question their positions and beliefs by asking questions of giving facts giving a impression of neutrality.
Don´t get me wrong I do proclame myself a feminist loud and proud but I know how and when its productive to do so.
This opinion might be a bit controversial here but This website gives a very interesting input on what I'm saying:
"People are irrational. One of the ways I know this is true because there’s an entire book written about it. An example of how we act irrationally is called diagnosis bias.
A particularly fascinating study showed that the smallest change in the way you describe someone can completely alter the way you perceive their behavior. How about an example?
A university class (unknowing lab rats) had a substitute professor. To introduce the professor, the class members were given short bios. What they didn’t know was that half the bios had been very slightly altered (e.g., exchanging warm, positive adjectives for cold, callous ones).
After the lecture, the students were asked to review the professor. The entire class saw the same man say the same things, yet the reviews were split 50/50 positive and negative. Half the class said he was personable, considerate, and engaged, while the other half said he was ruthless, would do anything for success, and didn’t care about students or people."
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There is another thread here that gives excellent advice on how man (in this case teenage boy) can help: https://www.reddit.com/r/AskFeminists/comments/dajc0u/how_could_i_be_a_feminist_as_a_teenage_boy/
ps: My boyfriend had the same issue on his work - it sucks.
Stop thinking about everything you need to do all at once, start with something incredibly, hilariously small. You don't get to the second floor by jumping up the fucking stairs, how can you expect to begin fixing any of these things when you are thinking about all of it at once? Just take the first step.
Also, go get the book ["Sway"] (http://www.amazon.com/Sway-Irresistible-Pull-Irrational-Behavior/dp/0385530609/ref=sr_1_1?ie=UTF8&amp;qid=1373163890&amp;sr=8-1&amp;keywords=sway) and read about Loss Psychology. That will help you understand why you can't motivate yourself to do anything at all, because you don't have a mentality that you are losing anything tangible to ignore these things you don't like about your situation.
Ever heard of the five minute rule? When you have a task you don't want to do, you risk five minutes doing it and drop it if you are still in those five minutes feeling like it is a waste of time. 80, 90% of the time you will do more than you would have done otherwise (which is nothing).
Look, fixing these things isn't about fixing these things... Its about developing habits that lead to progress, developing habits that if you don't do them, you'll feel like you wasted time that day. Just start small, try a little, and be habitual.
It wouldn't hurt to start practicing gratitude for what you do have that you like, and that's easy to do if you compare your life and its comforts to someone sitting in a third-world prison right now.
It comes from this book.
Not to mention, you're the one who made the initial claim. So maybe YOU should provide a source? Instead of just shitting on someone who actually bothers to provide some information.