Reddit mentions of TechGnosis: Myth, Magic, and Mysticism in the Age of Information

Most relevant text would be Techgnosis. I would also check out Strange Freqencies. Episode 41 of the Ultraculture Podcast features the author of strange frequencies and is worth a listen.

Completely normal. Techgnosis was pretty interesting for that part. Every new domain, like the wild west or the internet, is always seen as an almost religious heaven of freedom and equality. But sooner or later, business follows and the normal commercial systems are established. Then the masses move in.

But internet does indeed multiplies the winner-takes-all tendencies in all normal business by a lot. Second places don't really count in cyberspace.