Reddit mentions of The One to One Future

• Start with pretty much anything Seth Godin has written. Especially Purple Cow.
  
  
• I'm a big fan of understanding cognitive issues, so Thinking Fast and Slow can help you understand how minds work.
  
  
• to understand what CRM was really intended to be, read The One to One Future
  
  
• Given your interest in digital check out these books on lean methodology: The Lean Startup and Ash Maurya's brilliant compliment, Running Lean
  
  In general, when it comes to things like SEO, SEM, etc you are better off sticking with blogs and content sites like SEOMoz, Marketing Sherpa, and Danny Sullivan/Search Engine World. By the time a book is written it's usually out of date in these fields.

To be fair...he wrote A book. And it wasn't particularly ground breaking, his first book was basically the TL;DR version of "The One to One Future" by Peppers and Rodgers:

http://www.amazon.com/One-Future-Don-Peppers/dp/0385485662/ref=sr_1_1?s=books&ie=UTF8&qid=1414407616&sr=1-1&keywords=the+one+to+one+future

http://www.amazon.com/Crush-Time-Cash-Your-Passion/dp/0061914177/ref=sr_1_3?s=books&ie=UTF8&qid=1414407524&sr=1-3&keywords=Gary+Vaynerchuk