Reddit mentions of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

• http://www.amazon.co.uk/The-Tanning-America-Hip-Hop-Created/dp/1592407382
  
  
• Hip Hop America (Personally read this)
  
  
• From Black Power to Hip Hop: Racism, Nationalism, and Feminism (Politics, History, & Social Change)
  
  You'd most likely to find more about your topic in papers rather than books. Better off going to your local library. I have a few from my university's library, but that was about the simillarity of traditional poetry and Hip-Hop.
  
  
  EDIT: Format

I've only read a free sample of this book while I wait for a hardcover to arrive from Amazon but I bet it would be through uniting the hip hop community through technology somehow. This book outlines the power in the hip hop community, culturally and economically.

https://www.amazon.com/Tanning-America-Hip-Hop-Created-Culture/dp/1592407382/ref=sr_1_1?ie=UTF8&qid=1465787232&sr=8-1&keywords=tanning+of+america

Here's a famous video of Steve Stout (author of the Tanning in America book), Ben Horowitz (co-founder of Andreseen Horowitz, a venture capital firm), and Kanye West.
https://www.youtube.com/watch?v=vdSfnuEGHH4

I remember someone saying that if Steve Jobs was alive today and wanted to run for president, it would be an easy win. He would be able to send all iPhones a notification to go out and vote for him. I don't know if Kanye has as big of a platform as that, but who knows.