Reddit mentions of Traction: Get a Grip on Your Business

Ugh, been there. Not going to get better until the owner gets better.

Do yourself a favor. Buy this book, and anonymously leave it in his office. Highlight Chapter 2: Letting Go of the Vine.

https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/

I'm in the same boat. Product Hunt surge, now need to work on marketing. I just read a book called "Traction" that is interesting. It lists out 19 different channels and provides recent examples and case studies. I'm not going to follow the book verbatim, but there are definitely some good takeaways.

http://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

How are you marketing your business currently?

Here's some good books to read although they're geared more towards managing and motivating a workforce. Others may have better recommendations for books on growing as a startup or small business. Ultimately, you need to focus on marketing your company and targeting your ideal customer.

Turn the Ship Around by David Marquet
https://www.amazon.com/Turn-Ship-Around-Turning-Followers/dp/1591846404

How to Become a Great Boss by Jeffrey Fox
https://www.amazon.com/How-Become-Great-Boss-Employees/dp/0786868236/ref=sr_1_2?s=books&ie=UTF8&qid=1484506909&sr=1-2&keywords=how+to+a+great+boss

How to Be a Great Boss by Gino Wickman
https://www.amazon.com/How-Great-Boss-Gino-Wickman/dp/1942952848/ref=sr_1_1?s=books&ie=UTF8&qid=1484506909&sr=1-1&keywords=how+to+a+great+boss

Good to Great by Jim Collins (I just started this)
https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ref=sr_1_1?s=books&ie=UTF8&qid=1484507074&sr=1-1&keywords=good+to+great

EDIT: Here's another one.

Traction. Get a Grip on Your Business by Gino Wickman. I haven't read this but the CEO did and we use the structure and methods from this book to run our company. https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=asap_bc?ie=UTF8

The Hard Thing About Hard Things -- Ben Horowitz. GREAT as an audiobook.

Traction: Get a grip on your business -- Gino Wickman. Good for unknotting the reasons for constantly stalling out on progress. It's meant for large offices, apparently, but even my little office benefited since the habits are universal.

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph -- Ryan Holiday

In your scenario, I feel like simplicity is going to be key because this your first time doing it.


I discuss your question in my video: https://youtu.be/tvK0BYO-9R0?t=529

1. Before anything, have your own books/accounting in place. That way you can just print off reports as needed.
   
2. Keep it simple, use a one page business plan as you can find from the books Traction or Scaling Up. Read the first half of Traction (a really easy read) and you will be off to a great start. You can find the book here: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_3?keywords=traction&qid=1554999664&s=gateway&sr=8-3
   
   ​
   
   A lot can get lost in extravagant business plans. The important thing is that you can PROVE what you have done and that it works. Basically, will putting more money into this engine = a return?

1. I'm all about this system called EOS. It's an open sourced way to run your business. You can check out the book here - https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_3?keywords=traction&qid=1571161933&sr=8-3
   
   
2. We did a SWOT while I was ideating the business so super early. I like to do a deck to help me think about the business. I also do a lot of journaling to brainstorm and process my thoughts.
   
   
3. It was definitely an opportunity for TrackR first and I didn't understand how I would do anything in the bathroom back when I was 23. TrackR was a nice simple idea where I learned a ton about business, manufacturing, and how to create product

Gino Wickman.

https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

Yes, I've read Verne's second book, Scaling Up. I would recommend skipping that one though and going straight to "Traction" which is like "Scaling Up" but for smaller companies. "Traction" has become very popular in the entrepreneurial community the past few years and it's a great system to run a business in.