Reddit mentions of What Car Dealers Won't Tell You: The Insider's Guide to Buying or Leasing a New or Used Car

Might I recommend a great book, "What Car Dealers Won't Tell You: The Insider's Guide To Buying Or Leasing A New Or Used Car"? I know that this book is about 20 years old, but I doubt that much of the material in the book has changed too much.

One of the things I like about the book is that it explains fleet management a little bit and gives you a perspective of the sales side and helps you understand some of the motivations and tactics used by sales persons.

The second thing I like about the book is that it discusses some of the psychological aspects that sales folk use to control the sale and "guide you" through their criteria. It helps you take control back and use some of the tricks back against them. It helps you avoid a lot of the pitfalls that people fall in when it comes to buying a car -- for example: Not letting sales people abandon you in a boardroom forcing you to feel like you've invested time in the sale (making you less likely to walk away). Also, understanding in what ways sales persons "qualify" your sale by finding out the aspects that you car the most about (e.g., monthly payment amount, trade-in value, features, etc) and then tweaking the other aspects to get their desired result.

And then finally it gives you practical advice on how to best get the fairest most realistic price with the least amount of hassle. This book can pay for itself.