#14 in Marketing & sales books
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Reddit mentions of Why We Buy: The Science Of Shopping

Sentiment score: 5
Reddit mentions: 8

We found 8 Reddit mentions of Why We Buy: The Science Of Shopping. Here are the top ones.

Why We Buy: The Science Of Shopping
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Found 8 comments on Why We Buy: The Science Of Shopping:

u/garflesnarfle · 17 pointsr/AskReddit

Please read My Coffeehouse Nightmare before you consider this.

One of my family members works in the restaurant & hospitality industry, and apparently there's a running joke about how to make a small fortune is to start with a large fortune and open a restaurant.

Your idea is fantastic, but you need to have more stuff to sell, that will bring in foot traffic (preferably in a section where people aren't hanging out just reading and having their one-coffee-per-hour). Book stores, including successful used book shops, put a lot of work into their layouts and what books go where (you want the fast sellers and the stuff that draws in the casual browsers up front.) To this end, you might want to read through Why We Buy (which is a cool and eye-opening read regardless.)

BTW, I'm not saying "this is how you become successful and make lots of money", but rather, how you stay financially afloat in the face of rent, insurance, salaries, infrastructure overhead, etc.

u/zombockalypsenow · 2 pointsr/knives

Edit: I see you actually answer a lot of my questions on your front page. Didn't read it before. Um...maybe lots of text on the front page isn't a great idea either? Perhaps a website also needs a "landing strip" to slow down the minds of shoppers in the same way they use the concept in big box stores? see: Why We Buy by Paco Underhill for more on this concept

Another vote here for removing/reducing your use of flash. In a simple site layout like yours, its just not necessary. I feel like the site is very bandwidth "heavy" for delivering relatively little content. Maybe just the gallery could be flash, and the other, non-dynamic parts of the site could be more conventional code of some type?
Also, if your photos are really huge, there are a number of ways to make them take up less megabytes while still preserving image quality. Adobe Photoshop's "save for web" feature does this well, can't think of others at the moment, but i'm sure they're out there.

There may even be a lighter way to handle the gallery itself. Not sure. Might want to ask over at /r/webdesign
Sometimes even old-school frames will get the job done.
See: http://www.edmunddavidson.com/

Last thing, the photos need to be better. It doesn't help if the pics are huge if they are also blurry and poorly lit. Build a cheap light tent and use a tripod with a timer. Clarity is key.
http://www.digital-photography-school.com/how-to-make-a-inexpensive-light-tent

As for your knives themselves, the stuff looks good for beginning pro work. Nice clean lines on the blades. Bit clunky in your handles though. Handguards could be a little less square on some of that stuff, and the handle scale to metal fits are a tough bastard to get perfect aren't they?

Beyond that a number of questions:

  • Are you forging or just doing stock removal?

  • Do you do your own heat-treat or outsource it?

  • Are you making your own damascus or buying pre-forged bars?

  • Do you offer any kind of guarantee or warranty on your knives?

  • Do you provide sheaths for your knives? if so, can we see them?

  • Do you currently hold, or hope to obtain an ABS journeyman or master smith rating? (not that you need it...plenty of fine knifemakers out there who prefer not to deal with them, but it does convey some bragging rights if you can pass their test.)

  • How about an inspiring picture of you in your workshop? The custom knife community is built on personal relationships between the makers and customers. We need to know who you are. (also helps if you have a huge gnarly beard :)

  • Can you make me a katana with a blade steel folded 1 trillion times and can cut through a tank barrel? (hint: the correct answer is no.)
u/[deleted] · 2 pointsr/datahacker

I have a set of books that have really helped me hone my analytical mind. Probably not traditional analytics books per se but highly recommended for any analyst:

u/jiminy_christmas · 1 pointr/marketing

http://www.amazon.com/gp/aw/d/0684849143

this one does a pretty good job.

u/MensaDropout · 1 pointr/books

Influence by Cialdini is a must read for just about anyone, in any occupation.

As a business owner, Predictably Irrational is a must read. As is Why We Buy. The Way of the Weasel is also a good one.

u/roo-ster · 1 pointr/AskReddit

For a really interesting discussion of this, check out Why We Buy. It provides a fascinating look into some of the surprising things that shape consumer behaviour.

u/eminemence · 1 pointr/AskReddit

For anyone interested in a book about this, check out Why we buy. Gives a good insight into the science of shopping.
http://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0684849143

u/kooshball · 1 pointr/AskReddit

You should read the book Why We Buy: The Science of Shopping
http://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0684849143

it explains a lot of the psychology and "tricks" used in detail with a lot of case studies