Reddit mentions of Winning Elections: Political Campaign Management, Strategy, and Tactics

Here is a short reading list that should give you the essentials:

Some of these will read like stories, others are more academic in nature. There is both Canadian and American material included. overall, you should get a pretty good impression of how political campaigns are planned and how they actually roll out.

1. Burton, M.J. & Shea, D.M. (2010). Campaign craft: The strategies, tactics, and art of political campaign management (4th ed.). Westport, Conn.: Praeger Publishers. https://www.amazon.com/Campaign-Craft-Strategies-Political-Management/dp/031338343X/ref=sr_1_2?ie=UTF8&qid=1479856930&sr=8-2&keywords=campaign+craft
   
   
2. Green, D.P. & Gerber, A.S. (2015). Get out the vote: How to increase voter turnout (3rd ed.). Washington, D.C.: Brookings Institution Press. https://www.amazon.com/Get-Out-Vote-Increase-Turnout/dp/081572568X/ref=sr_1_1?s=books&ie=UTF8&qid=1479857921&sr=1-1&keywords=get+out+the+vote+how+to+increase+voter+turnout
   
   
3. Thurber, J.A. & Nelson, C.J. (Eds.) (2014). Campaigns and elections American style: Transforming American politics (4th ed.). Boulder, Colo.: Westview Press. https://www.amazon.com/Campaigns-Elections-American-Transforming-Politics/dp/0813348358/ref=sr_1_1?s=books&ie=UTF8&qid=1479857939&sr=1-1&keywords=Campaign+And+Elections+American
   
   
4. Faucheux, R.A. (Ed.) (2003). Winning elections: Political campaign management, strategy, and tactics. New York: M. Evans & Company. https://www.amazon.com/Winning-Elections-Political-Campaign-Management/dp/1590770269/ref=sr_1_1?s=books&ie=UTF8&qid=1479857978&sr=1-1&keywords=Winning+elections%3A+Political+campaign+management%2C+strategy%2C+and+tactics
   
   
5. Issenberg, S. (2012). The Victory Lab: The Secret Science of Winning Campaigns. New York: Broadway Books. https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803/ref=sr_1_1?s=books&ie=UTF8&qid=1479858008&sr=1-1&keywords=the+victory+lab+the+secret+science+of+winning+campaigns
   
   
6. Laschinger, J. (2016). Campaign Confessions: Tales from the War Rooms of Politics. Toronto: Dundurn. https://www.amazon.com/Campaign-Confessions-Tales-Rooms-Politics/dp/1459736532/ref=sr_1_1?s=books&ie=UTF8&qid=1479858025&sr=1-1&keywords=campaign+confessions
   
   
7. Delacourt, S. (2013). Shopping for Votes: How Politicians Choose us and we Choose them. Madeira Park, BC: Douglas and McIntyre. https://www.amazon.com/Shopping-Votes-Politicians-Choose-Them/dp/1771621095/ref=sr_1_1?s=books&ie=UTF8&qid=1479858059&sr=1-1&keywords=Shopping+for+votes