Reddit mentions: The best network marketing books

You know, R+F isn't terrible product-wise, but I'm not sure what their compensation plan is like...

> I've asked what supporting her means, and she says "not talking bad about it", which I do.

This is exactly what my mom used to say. "Just don't talk bad about it." But what constituted a neutral conversation about it was always a moving target. Sometimes you just have to fake positivity and interest, even if it kills you.

I'd be curious if your girlfriend specifically wants to do R+F because of her sister, or if she'd be open to other MLM companies with better compensation plans (i.e. if it's the MLM lifestyle that appeals to her)? Depending on the answer there, you can find a couple avenues for conversations about what she would consider "success", and how long she's prepared to try MLM full-time before finding another source of income. If she wants to be platinum-qualified like her sister...well, good luck. I'm betting her sister took quite a few years to get to that point. She should find out if her sister has any support network systems that she offers (like conference calls, etc) for her "down line", and get in on those, because her sister doesn't make money unless the people underneath her do, usually. That might give her a boost up in starting.

If she just doesn't want to really hustle and "work the business" (my mom's term, ugh), though, and just wants a ready-made passive source of income without the slog of cold calling and networking and displays at markets etc, there's no way she's going to make enough money to survive off MLM. And at that point you need to sit down and figure out how invested you are in the relationship.

Also, I'm not sure how helpful she would find this book, but I used to work with a member of the family of the author and in the past three years the family has done...very well for themselves...to say the least. I swear on my cat's nine lives I have no incentive or profit motive to encourage you to buy the book, but she might see it as you being supportive and give you a little leeway! Or she might be angry, in which case Amazon has free returns for Prime members...I've never read it, but the reviews seem fairly positive.

Just to build on this:

I couldn't make up my mind either, so I searched for these on the Amazon US site since I don't use Goodreads to see how reviews looked, etc. The resulting links, with the smile. prefix for charity aspect in case you make a purchase, are below. YMMV.


The Other F Word: 3.4

Business Development for Dummies: 3.5

Startup Mixology: 4.27

Starting a Tech Business: 2.67

The 4 Lenses of Innovation: 3.62

StartupLand: 4.01

All in Startup: 4.18

The Customer Funded Business: 3.73

Trend Driven Innovation: 4.38

Monetizing Innovation: 4.20

The Ways to New: 3.84

Startup Checklist: 4.10

The Art of Startup Fundraising: 4.11

Disciplined Entrepreneurship: 4.26

.

Not in the original list:

The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking

-Corporate Branding- Apple did not become a brand name without any products. The Apple II, and then the Macintosh, running software from spreadsheets to Pagemaker (one the first desktop publishing packages) branded Apple into the mega-corporation it is today. You must have an offering—a product, service, or [nonprofit] message such as a religion, or a cause—to create a company brand.
We begin the branding process by establishing names for your offering and startup. There are only a few subtle variations between branding a startup and branding a new product, service, or message (which we'll review in a minute). They both require at least five (5) components to create and produce effective identity packages.
1. Corporate I.D., also known as a LOGO. 2. Corporate Tagline, also known as a 'slogan,' that captures the essences of the offerings the company plans to sell. 3. Product Logos and Taglines must be developed for every new offering released. 4. Brand Standards, strict guidelines for use and display of logos and taglines that build brand awareness with every campaign, across all media channels. 5. Productization lists, which were produced in LSM Workbook 1.

Naming Your New Venture You already have (or should have by now) your Productization lists of features, benefits/solutions, target markets, and unique value propositions (UVPs). You even know (or should know by now) some of your competitors, as well as a few additional horizontal and vertical markets—potential new audiences to sell your offering. These lists are going to help you build your brand components, so it's important at this point that you have these lists fully populated, or, at least, implemented.
Corporate branding is “umbrella” branding—directed at very broad target markets. You want to focus your corporate brand name and image (logo icon) on what your company will produce overall. Ford Motor Company produces automobiles. Sure, they produce other things, like tractors, buses, even financial services for financing their vehicles, but most everything they produce is related to vehicles of some type or another.
Your startup may be producing different offerings five years down the line than the product or service you've launched with, but it is likely your company will still produce offerings in the same general category as you began. Apple began with computers, then segued into music players, and cellphone, but most all Apple products are electronic devices, or services for their devices. Every offering you release at launch and beyond, will be housed under the umbrella of your corporate brand.
Your company's name should be ambiguous enough that it doesn't pinpoint your business to any specific product or service. Remember, your startup's offerings will change over time, likely even before launch. You'll discontinue obsolete products, and add new, and (hopefully) improved offerings. During its time, each product or service has its own name. The candy maker, Nestlé, has Crunch Bars, and Butterfingers, but their corporate name remains the same. When choosing a corporate name for your startup, make sure that it captures the essence of what you plan to sell. Your startup name should not change over time, but build brand awareness and instill trust in your company, throughout the life of your business.
Begin the process of choosing a name for your new company using one of the three typical naming paradigms: • Founder's Name, or Factitious Name • Product Feature or Benefit • Location

--Excerpt from Lean Startup BRANDING: https://www.amazon.com/dp/B07MCPXBDY

Here are all the local Amazon links I could find:


amazon.co.uk

amazon.ca

amazon.com.au

amazon.in

amazon.com.mx

amazon.de

amazon.it

amazon.es

amazon.com.br

amazon.nl

amazon.co.jp

amazon.fr

Beep bloop. I'm a bot to convert Amazon ebook links to local Amazon sites.
I currently look here: amazon.com, amazon.co.uk, amazon.ca, amazon.com.au, amazon.in, amazon.com.mx, amazon.de, amazon.it, amazon.es, amazon.com.br, amazon.nl, amazon.co.jp, amazon.fr, if you would like your local version of Amazon adding please contact my creator.

I think that with the integration of increasing perceived value techniques, Jeff Walker style Launch marketing, some persuasion supplementation, using stories in marketing, Neuromarketing, Web Copy techniques, and many others, all put together in combination - anything's possible. How possible something is I think depends on your perception, and how and if you are familiar with persuasion and how businesses persuade and make something sound 'fair'.

Second, I don't actually mind getting pirated. If those people want it and can't afford it, they should have it. I don't want to stop them. I don't view it as a loss.

I'd rather not go the route of donations... it's honestly too much work.

I'm working on my audiobook narration career, and one of the homework assignments by my coach was to pick a book, preferably in my demographic, preferably business or self-improvement, to practice narration with. I went on Amazon and found the book Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business. I did no further research into it, blind buying it, as I have a small biz that I thought I could maybe use this book for.

​

It ended up being for MLMs - Rodan and Fields, in fact. I wish I had read the synopsis before I spent money on this book! But I persevered, thinking I could use *some* aspects of the book for my own small biz. Nope. I got just about halfway through before I had to put it aside. I couldn't even continue it as practice. So many predatory practices I was just offended. One of the exercises was to make a list of like 20 different people you could approach: like the barista where you get coffee every day, the woman you see at the grocery store every week, your kid's coach, your pastor's wife. Part of the solution was to practice a very short 30-second "speech" that you would give to your victim in a rush to convince them to either buy or join your team.

Agree with e-myth... a few others:

Launch - http://www.amazon.com/Launch-Internet-Millionaires-Anything-Business/dp/1630470171/ref=sr_1_1?s=books&ie=UTF8&qid=1420813867&sr=1-1&keywords=launch+jeff+walker

The Answer - http://www.amazon.com/Answer-Business-Achieve-Financial-Extraordinary-ebook/dp/B0017SYNX4/ref=sr_1_1?s=books&ie=UTF8&qid=1420813910&sr=1-1&keywords=john+assaraf

The Soul of Money: http://www.amazon.com/Soul-Money-Reclaiming-Wealth-Resources/dp/039332950X/ref=sr_1_1?s=books&ie=UTF8&qid=1420813976&sr=1-1&keywords=the+soul+of+money

The same author has a follow-up book (and this is not a joke):

"How to Get Out of the LuLaRoe Business Without Losing your @$$: And What Business to Open Next! Kindle Edition"

Description: You're thinking of leaving LuLaRoe? Okay, let's talk about what to do next. From business plans to resume tips, and how to dump that inventory, Mrs. Lou La Rowe is back to share her opinions. There is life after LuLaRoe!

https://www.amazon.com/LuLaRoe-Business-Without-Losing-your-ebook/dp/B071F9N146/ref=sr_1_2?s=digital-text&ie=UTF8&qid=1521657372&sr=1-2

I wrote a book on digital marketing for b2b companies called "Tickle: Digital marketing for tech companies". Most of the examples are focused on 2b2 tech companies but the content is really for all b2b companies. https://www.amazon.com/Tickle-Digital-marketing-tech-companies/dp/1492179450 The foreward to the book was written by Profession Brennan who wrote the leading textbook "Business to Business Marketing" https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733

https://www.amazon.com/Launch-Internet-Millionaires-Anything-Business/dp/1630470171

https://www.amazon.com/Launch-Internet-Millionaires-Anything-Business/dp/1630470171

Youre supposed to have customers before you launch.

But in any case. Read
http://www.amazon.com/gp/product/1598691481/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1598691481&linkCode=as2&tag=favobooks0b-20

I have found The Definitive Guide to Magento that gives the general run-down of the base functionality of Magento (from a client/admin side). However, I have yet to find a book with details the resources I've found online.

My 30-something year old aunt recently got involved with a multi-level marketing scam and has been trying to drag me, my siblings, our cousins, and even my aging parents into it. At first we all kind of played along in the name of "supporting" someone we love, but I can't in good conscience continue to let her waste her life annoying the shit out of everyone who knows her.

I'm going to suggest some literature to her, show her some statistics which demonstrate her true odds of making any money, and gift her this episode of Bullshit.

Jon Taylor is a finance/business professor, and also a former NuSkin rep, so he has a unique perspective. His writing is very readable and hard-hitting. His book, MLM Unmasked, is a free download from his website: http://www.mlm-thetruth.com/wp-content/uploads/2015/07/MLMunmasked-5-1-2017-CURRENT-1.pdf

Robert Fitzpatrick is the author of False Profits. It was published more than 20 years ago now so it's a little dated, but still very good reading. https://www.amazon.com/False-Profits-Financial-Deliverance-Multi-Level/dp/0964879514

Also this page provides a good summary and several specific examples of MLM abuse and fraud: https://rationalwiki.org/wiki/Multilevel_marketing