Best products from r/PPC
We found 43 comments on r/PPC discussing the most recommended products. We ran sentiment analysis on each of these comments to determine how redditors feel about different products. We found 19 products and ranked them based on the amount of positive reactions they received. Here are the top 20.
2. Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably
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3. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
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5. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
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7. Mastering Successful Work: Skillful Means: Wake Up!
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9. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
10. Traction: A Startup Guide to Getting Customers
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12. Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
13. The Google Ad Grants Playbook: The Definitive Guide To Breakthrough Nonprofit Growth... On Google's Dime
14. Google Analytics Demystified: A Hands-On Approach (Second Edition)
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16. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
17. Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media
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18. All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works And Why Authenticity Is the Best Marketing of All
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If you would like to learn more about how to manage and optimize AdWords accounts profitalby you can have a look at my book on Amazon -> Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably. Thanks
I was just like you a few months ago. I quit my job as a senior accountant after getting my CPA and decided to take on the world of paid search. Now I'm working full-time at an online marketing agency.
I suggest you do the following:
Finally, put yourself out there. Start looking for gigs on Craigslist and indeed. Approach small businesses and offer your services. Blog about paid search, tweet, start having a conversation with people.
But don't work for free. And don't focus on charities. You'll sell yourself short by doing so. There are plenty opportunities to be paid for your value. PM me if you have more questions.
Big fan of Perry his approach is rather simple and street smarts. I've never seen him cover ecommerce much but for lead gen he is on the money. he is more for entrepreneurs/small business. Ad spends $5k-$100k/monthly.
If you generate leads his stuff is good because Google Ads is only 1/2 of it. What happens when people get on your site/on your email list? Copy/credibility/call to action - that's all his stuff. Traffic/Conversion/Economics.
80/20 sales and marketing is a good primer. Can't speak to his latest google material as I first got into Perry somewhere in 2008 or so...
His style and approach is not a fit for corporations and ad agencies (with clients spending millions). Corporations, even if they generate leads use sterile business language and it takes a committee deciding on stuff before you can implement.
Some of this is applicable agency side however agencies have their own approach - Perry doesn't cover stuff you need there like forecasting, advanced tracking, doing quarterly PPC review and so on.
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I don't think you can go wrong w/ this
https://www.amazon.com/gp/product/1599186128/ref=dbs_a_def_rwt_bibl_vppi_i1
Don't get hung up on it being published in 2017, the underlying principles/strategies are still sound. Since then yes ancillary things have changes w/ GOogle ads such as smart bidding, expansion of match types, removal of ad position.
In my search for deeper answers a friend recommended this book: Mastering Successful Work: Skillful Means: Wake Up!
It is really good, my friend said it is "the need to constantly ask questions until you get the answer you seek...is a Tibetan method...from Tarthung Tulku."
Books are a bit unneccessary but if you're a book learner I'd recommend Brad Geddes' Advanced Google AdWords.
On top of the blogs listed below I'd recommend PPC Hero and Wordstream's beginner guides.
Frederick Vallaeys' book can help you wrap your head around this and make a good case for/against automated bidding in your workplace.
https://www.amazon.com/gp/product/1544513372/ref=dbs_a_def_rwt_bibl_vppi_i0
IMO, auto bid strategies (when appropriate) are awesome. They allow me to get more done in less time and therefore take on more clients.
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Here's a rephrased quote from the above book: "smart bidding strategies, if left unattended to run on their own, can give you average results. Average results are often not good enough so that's where a human's role comes back into PPC."
I only read 2 books on PPC and read the PPC Hero and WordStream blogs (checkout PPC university). I started my company soon after and I'm currently managing my own campaigns, spending thousands each month. Go to Amazon and get:
Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes
Advanced Google AdWords
I only read the first one, but I wish I'd read the second one by now. Instead I read Ultimate Guide to Pay-Per-Click Advertising. It's good, but there are a lot of weird little mistakes and confusing topics. YouTube is also your friend.
Skimming your other responses - you've got two products you're trying to monetize:
Both are commodities, with lots of competition, and very different marketing strategies.
Meanwhile you're worried about PPC vs SEO, when you haven't even considered:
Is FB the right channel for people who want 'electronic components'? Doubtful.
As to PPC or SEO - it's just a cost benefit analysis.
For example: I had a furniture client who was paying $1.50-$10 PPC for different types of furniture keywords. Average product price was $1,000+ with healthy 30% margin. PPC worked reasonably well. But so did direct mail of furniture catalogs.
> There's is no potential for brand building with PPC
That's right. PPC is best for 'acquisition' of new customers - "people actively looking for X." Once you've got them, email tends to be the popular 'retention' strategy - reminding people you exist. That's why all those annoying "subscribe" popups exist on websites.
As to Secret Sauce, NO. Landing page is awful, and I can't believe someone selling growth hacking could have created it.
Check out Traction by Gabriel Weinberg (founder of DuckDuckGo), or anything by Andrew Chen (growth @ Uber)
Growth hacking can summed up as:
There's a good sample workflow in Advanced Google Adwords 3rd Ed that I stole.
Paraphrased:
Granted how often you do these will depend on the size of the account and how much control over the target website you have.
It's often easier to do one thing at a time (especially keyword research, which breaks up my mental flow for any other task) or copywriting. Also, I think it's easier to plan ad ad groups around relevant keywords rather than picking the ad groups first and then doing keyword research.
What it often looks like for me is
For 750/month you can hire a freelancer who has experience and will manage your ads. I mean if you have time you can learn it of course that is a great thing :) I would recommend youtube tutorials as a first step. I also used this book:
https://www.amazon.ca/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X/ref=mp_s_a_1_1?ie=UTF8&qid=1539989612&sr=8-1&pi=AC_SX236_SY340_QL65&keywords=advanced+google+adwords&dpPl=1&dpID=412JOoqC53L&ref=plSrch
but well it was few years so probably now you would need to find something newer
That is great. Feel free to email me if you ever have any questions. Greggorywiley@tlchatt.com. Also cannot recommend this book enough.
I've been at this since 2012 and have never heard of Adskills, so I'd say that virtually no prospect is going to take certification from them seriously.
The best courses I'm aware of (besides platform certs) are this one from Udemy: https://www.udemy.com/the-ultimate-google-adwords-training-course/learn/lecture/4028970?start=0#overview
And perhaps books and training from Brad Geddes although I feel like it may be a bit out of date: https://www.amazon.ca/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X
This is a good starting point:
Perry Marshalls: Ultimate Guide to Google AdWords
Hal Varian: Quality Score & the Ad Auction
Take everything you read/learn online with a grain of salt. PPC is not black and white, not every practice works in every industry/budget/account. Try to learn the logic behind making intelligent decisions in PPC.
Without more information, most of this is speculation, but....
Sitemap and 404s have relatively nothing to do with a display campaign... unless they're sending them to a 404 error page (lol).
I'm betting the audience for those campaigns is awful. Probably some high level affinity audience?
I'd definitely consider call tracking. Adwords has the ability for search campaigns - but I like CallRail, personally.
Do you have access to the Adwords account? I'd get in there ASAP and take a look at it yourself. By the sounds of it, in 2-3 months you could probably manage this better than this agency, if you wanted to learn (https://www.amazon.com/Advanced-Google-AdWords-Second-Geddes/dp/1118194500)
I’ve bought this book twice. I gave my first one to a friend and the book is so good I had to buy it again just for referencing.
https://www.amazon.com/Landing-Page-Optimization-Definitive-Conversions/dp/0470610123/ref=mp_s_a_1_3?keywords=landing+page+optimization&qid=1567387788&s=gateway&sprefix=landing+pa&sr=8-3
I found this book extremely helpful both in the steps to get an account, and to understand how to obtain additional domains (which I'd been told was not possible) - https://www.amazon.com/Google-Grants-Playbook-Definitive-Breakthrough-ebook/dp/B01MG9CXAY
https://www.amazon.com/Google-Analytics-Demystified-Hands-Approach/dp/151485824X Is a good book, it's not an overnight thing. Start by getting google tag manager set up.
It's not. I've read it. The fundamentals of adwords are the same and the strategies in that book are absolutely crucial and you would do yourself a huge disservice by passing it up.
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Edit: Also, it's 4-5 years old: https://smile.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X?sa-no-redirect=1
You need to do both.
I'm guessing you're used to doing online international or national campaigns, is that correct? The above stated process is standard operating procedure in local search campaigns.
Read "Advanced AdWords" by Brad Geddes - Third Edition. It has a very detailed explanation on this.
http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X
https://www.amazon.co.uk/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X/ref=dp_ob_title_bk
about the most solid grounding you can get in adwords and how to plan/structure/execute ppc campaigns
Mike Rhodes - Ultimate Guide to Adwords
Link
First:
http://www.amazon.com/Ultimate-Guide-Google-AdWords-Million/dp/1599184419
Second: http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/111881956X/ref=pd_sim_14_3?ie=UTF8&dpID=51qNA-w7TXL&dpSrc=sims&preST=_AC_UL160_SR127%2C160_&refRID=067Y1BH3800X4A8QJ62N
Third: Take Over The World.
That's the go to PPC holy book
Just published Double Your Website Traffic: A Complete Guide Using Content, SEO, PPC, and Social Media and I think it's right up your alley. Plus, it's just $.99 on Kindle today: https://www.amazon.com/dp/B07YF3V2J1
Not a course but this book by Perry Marshall helped me out a lot when I wanted to learn more: https://www.amazon.com/Ultimate-Guide-Google-AdWords-Million/dp/1599184419
https://www.amazon.com/Google-AdWords-Dummies-Howie-Jacobson/dp/1118115619
Rather than rewrite this again, I'll point to this. You have the same situation.
https://www.reddit.com/r/smallbusiness/comments/5cqs2x/critique_of_my_shopify_sitehow_to_drive_traffic/
You haven't been studying your Seth Godin
I have to disagree with u/master_jeriah Your site is not up to par. The bar is extremely high these days. Especially with these kinds of products. Try thrivethemes or soem wordpress theme that is geared towards conversion, http://aaronbartholomew.com/high-conversion-wordpress-themes/ or just use shopify and upgrade your product photos.
And as far as adwords go, in my opinion you are doing it all wrong. You should never use any kind of manager until you really know what you're doing, only then use it to save yourself time, but never sleep on it even with one eye open. Google will bleed you dry in a second. Start off small with a limited budget. Use spyfu or something like it to copycat your competition. Use only exact match keywords and limit by time of day etc to avoid bots and looky loos.
they link directly to the book on amazon
Bad Decisions: only $3.99
Six terrible tales of unfortunate
choices. Perfect for Halloween