Best products from r/adwords

We found 14 comments on r/adwords discussing the most recommended products. We ran sentiment analysis on each of these comments to determine how redditors feel about different products. We found 3 products and ranked them based on the amount of positive reactions they received. Here are the top 20.

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Top comments mentioning products on r/adwords:

u/aptbs · 1 pointr/adwords

In order to successfully A/B test ads, you need to do a like for like comparison.

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So if you are testing 2 ad variations, be sure that each ad group is using both 2 (or more) variants pointing to the same URL and therefore use the same keywords and same campaigns settings etc, i.e. keep all variables the same and differentiate only in the element you want to test, which in this case is your ads.

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If you wanted to test URLs for example, you should A/B as above, but use the exact same ad copies and differentiate on the landing page only. The same concepts apply to every element you want to test. Keep everything the same and differentiate on the tested element.

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  • If you campaigns are limited by budget the winner is determined by the best conversion rate.
  • If your campaigns are not limited by budget then the winner is determined by the formula: Conversion Rate * CTR as mentioned.

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    Use a statistical significance calculator (like this one -> https://neilpatel.com/ab-testing-calculator/ ) in order to know when you have a statistical significant sample of data in order to know when you have an actual winner. Use impressions and conversions on the calculator, and wait for a confidence level of 95%.

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    The exact same principles as above should be used for the structure of your ad copies. (but this is another post!). If you A/B test as explained in both search and display then there is no paradox!

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    If you would like to learn more about how to properly manage and optimize AdWords accounts you can have a look at my book on Amazon -> Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably

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    Hope it helps.
u/Phishstixxx · 1 pointr/adwords

http://www.amazon.co.uk/Advanced-Google-AdWords-Brad-Geddes/dp/1118194500/ref=dp_ob_title_bk

This is the book that got me started but unfortunately it's dated. I don't recommend any print books for learning strategies as they go out of date less than a year off the press.