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It's been years since I've used RedX personally, but I remember somehow targeting listings that expired 8 to 15 months previous that hadn't been re-listed after expiring. I'm trying to remember whether we used RedX for that or not; I don't know if it lets you go that far back or if it's just 30 days, 60 days, 90 days, etc. It seems like I do specifically remember having to manually check via MLS to see that the property hadn't been re-listed and subsequently sold. It wasn't the most simple process, but ended up being worth it for two reasons...

The benefit of targeting the OLD expired listings was that we had the advantage of being able to tell the homeowner that home values in their area had increased, possibly allowing them to get what they were hoping from the sale of their home. This piqued their interest enough to at least let us run a CMA for them, get their email address, and start a conversation. It was a good foot-in-the-door. Secondly, there are much fewer agents targeting the old expireds, so you're not competing with every other agent who chases expireds... marketing to listings that expired 30/60/90 days ago leads to a lot of agitated homeowners who have been dealing with a lot of agents via phone, in their mailbox, and even at their front door. It can get a little overwhelming for them, so they're either hostile when you reach them, or they're just tuning you out completely.

Regardless of whether you're targeting fresh expireds or older expireds, the best way to stand out is to spend more money than your competitors. Depending on the average home value of your target prospects, you'll have to determine what amount is "worth it" to spend on trying to catch their attention.

For example, the best expired listing campaign I ever saw was one I helped facilitate for a high-end brokerage. They got a list of expired listings (with higher price points) each week, and had a courier service hand-deliver a parcel to the homeowners. The "parcel" was a plain white medium-sized pizza box like this. When you first grab the box, you'll immediately hear and feel something rolling around inside of it, so right away there's some curiosity and engagement for whoever is holding it. When opened, the interior lid of the box had a 8.5" x 11" full-color sticker with our branding, photo, boastable bullet points, etc., and the big headline said, "Listing with XYZ Realty Means More EYES on Your Property!" and the box contained 3 to 5 rubber bouncy balls that looked like eyeballs. Also inside the box was a market report for their home, a letter from the broker, and our listing brochures and marketing materials.

We would order the supplies in bulk and build 50 of the "kits" at a time. Each week, for the list of 5 or 6 expired listings we wanted to target, we'd print their market report from the MLS and add it to the correct box, and call the courier to come pick them up. I think we had about $2.50 in supplies and materials for each of the boxed kits, and we had a deal worked out with a courier service that ended up costing us around $18 per kit for courier delivery. A $12-per-hour office assistant could easily put together 50 of them in 4.5 hours.

In the end, it was less than $25 per kit for supplies, materials, labor, and delivery, and it had about a 20% success rate, sometimes greater if the follow-up team was on the ball. Assuming we sent out 5 to 7 boxes per week for a year, at a cost of $25 per box and assuming a 20% success rate, that's spending about $125 to get a new listing. In terms of ROI, that's pretty great! But that's just an example... this was in 2008, so there are probably better methods these days, but the point is to stand out and catch their attention.

Good luck, OP!

I wouldn't call these methods growth hacking. True growth hacking starts with the actual product/service and builds the marketing into it. This is sometimes referred to as a "viral loop". The classic example is Dropbox's referral program, which rewards a user with more file space, if they refer a friend. Dropbox gets the initial user to market their product, a new user, plus the initial user now has more space, so they're potentially using the product more than they were prior to the referral. The key here is that the focus of the viral loop is totally on the product (free advertising, increased user count, increased product engagement).

It's a brilliant tactic when done right.

If you're interested in a basic guide, I'd recommend this book by Ryan Holiday.

My local Association sells good signs for $5.00 each but if you're willing to order over 100 you can get the price down to $2.50 each

This company is one of the best priced: http://www.yardsignwholesale.com/YardSigns.html#1cPackages

I'd order these heavy duty stakes:
http://www.amazon.com/Heavy-Duty-Coro-H-Frame-50pc/dp/B004L237GM

If you want to save a bit of money, this is a nice machine

HP Spectre X2 12-a008nr 12" Detachable Laptop (Core M3-6Y30DC, 4GB RAM, 128GB SSD, Touch Screen)

https://www.amazon.com/dp/B01GFDHK4E/

It can detach to be a tablet for listing presentations, has a decent keyboard for work has the ability to connect to Verizon with a built in sim card (you have to buy a plan though), is light, smallish, but no too small, and pretty good battery life and is generally fast enough for most agent software.

The biggest drawback is that there are no "normal" usb ports, so you have to use the included adapter, but there is a microsd slot if you needed it.

I'm a big fan of Brother printers. My office has had the same multi-function for 8 years and have printed thousands of sheets through it. Here's a similar version: link They sell an add-on tray so you can put legal paper in it.

Though to answer your question, there are no documents that "require" printing on legal. It is nice to print settlement statements, Closing Disclosures, and other closing docs in their native size/format. That's about the only time we use that tray.

Look I love apps, if an app could talk to my clients for me, drive me around, feed me, I'd be down, BUT I still use a laser measure for showings and open houses. No app has come even close in terms of reliability and I can hand a laser measure off to an open house guest any old time and have them take the measurements they need without giving up my phone or iPad.

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Tacklife Advanced Laser Tape Measure 196 Feet Digital Laser Distance Measure with Mute Function Range Finder Digital Tape Measure with Pythagorean Mode, Area& Volume Calculation https://www.amazon.com/dp/B01D3263NE/ref=cm_sw_r_cp_api_MtW4yb97D210P

Is this a good one?

Buy this book. And never stop learning.

https://www.amazon.com/Work-Referral-Strategies-Happiness-Business/dp/0982026005

Here is a GA-specific exam prep book

http://www.amazon.com/dp/0692612793

Providing you the setup and links for our computers below:

Computers:

Dell OptiPlex 9010 Small Form

Monitors:

2 x C27F398 27" Curved Monitor

Monitor Bracket:

VIVO Dual LCD LED Monitor Desk

Keyboard:

Logitech K750

Mouse:

Logitech M510 Wireless

A little different, maybe..but The Alter Ego Effect

https://www.amazon.com/Alter-Ego-Effect-Identities-Transform-ebook/dp/B075WPWMSK

Read this http://www.amazon.com/The-Millionaire-Real-Estate-Agent/dp/0071444041 Good info about how often to touch people in it. I don't work at Keller Williams so this is not an endorsement.

Read Shift. It was written for realtors in reaction to that recession.