Reddit mentions: The best retailing industry books

"Where do you see yourself in three years?"

"I want to think like Avinash. Execute like Brad Geddes. And sell myself like Rand Fishkin."




"What Should I Learn"

• Excel. You absolutely need to be an excel ninja. We live and breathe in excel. Know most of this stuff coming in.
  
  
• Adwords. Duh. Adwords certification a plus, but isn't going to carry much weight.
  
  
• Have a pet project. Do you run a blog? Nerd out with us about how you set up GTM on it. Indicate you know the difference between WordPress and an ecommerce platform like Magento. Brag about your earned traffic through $100 worth of stumbleupon. You used that $50 adwords coupon and got some free search traffic. Gloat about the referral traffic you see in Google Analytics. Any of these things will elevate you above the "inexperienced & need a job" class. This is totally actionable, and demonstrates passion worth investing in.
  
  
• Display! We're on the wild RTB frontier. Being familiar with some of the terminology and nuance and asking questions is going to make you look like a super hero. This is a really good overview of the complex ecosystem we live in. There is no such thing as "5 years experience" with many of these emergent technologies, so we just want someone who is capable and passionate about learning and developing it with us!
  
  
• Earned & Owned. SEO vs Paid. The relationship between "we pay for traffic," and "we earned this traffic" is important to grasp. A common mistake I see from entry level planners in this industry is an obsession with their own specific tactics. Don't show tactic-tunnel vision, try to boil things up to the macro level.
  
  What Next?
  
  If you're in Chicago, Minneapolis, New York, San Fran or LA -- there are tight knit communities that have awesome networking events going on all the time. Something similar exists in the other agency cities.
  
  I'm in MN, but here's an example of what I mean by we're a super active and accessible community:
  
  
• http://www.mima.org/events/event_list.asp
  
  
• http://i612.org/events/
  
  
• http://www.adfed.org/events/
  
  If you show up, ask questions, and drink beers with us while we talk shop after -- you are golden. Most of these are open to anyone, and virtually every event has a before & after 1hr meet & greet. Also, most of us are introverts too, so that isn't an excuse not to join. We come out of the woodwork to socialize & network because we're passionate about what we do. Free booze and food are just a plus.
  
  
  Resume and email solicitation are formalities at this point. You don't have experience so there's nothing on your resume. No one cares about your college degree (yuck, sorry... it's the truth though). It's incredibly difficult to differentiate yourself going the "submit resume and polite email" route.
  
  We're networkers. Do your industry homework. Make your passion clear, and just come talk to us over a beer at an industry event. Find us on Twitter & LinkedIn, ask questions, and let us know you want in!

in all honesty, this industry is so fast-paced and evolving so quickly that i don't think a book is going to give you the best information. in my opinion, the best thing to do is subscribe your RSS reader to SEOMoz, Youmoz, Search Engine Journal, Search Engine Land, Search Engine Watch, Distilled.net, Bruce Clay, SEO by the Sea, and, of course, Google and Bing. there are other ones you'll definitely want to take a look at (for my interests, i'm also subscribed to Copyblogger, Smashing Magazine, and ReelSEO). reading those and staying up to date with them will make sure that you keep up with the latest algo changes, experiments, and ideas.

all that being said, i did start learning SEO from a book. it was this one. it's from 2008, so it's already outdated, but since i didn't have a marketing background, it gave me a good entrance into it. i learned some fundamentals from the book, which was good, but any of the details are either wrong or outdated, so if you do read it, take it with several pinches of salt. i've also heard good things about the SEO for Dummies books, with bruce clay. he's rather well-renowned in the industry, so there's bound to be some good, actionable stuff in there. i haven't read it myself, so i can't say for sure.

at the end of the day, any agency or company looking for an SEO person wants to see results, so once you get all this stuff in your head, play with it on your own websites (i recommend having multiples, and NEVER run dangerous experiments on your money sites!) to see what works. one of the best things about this industry is that there is no certain 1 way to rank well (whatever G may say), so it rewards people who are curious and are willing to try something crazy to rank.

good luck, and have fun! ask more questions here if you have them; this seems to be a fairly active subreddit for having such a small readership.

[TL;DR - This is as shortened as I can make 20 years exp in 10 agencies internationally into a post as I could. Deal with it]

I'd been toying with the idea of writing a book on this. It's a difficult thing to get an understanding of a company's/agency's process - mostly due to lack of one. You'd be surprised just how many places wing-it with the basic "Build 3-design-comps process" - a 'golden-child' design that they love, the wild-child design to show variety (and an air of WTF?!), and a safety-net design which they think the client will love.



...btw. If you're up-front and mention this process to a new client with others [designers] in the running, you'll pretty much eliminate them right there - or whenever they next presented said client with 3 hi-def mock-ups.



First, get your legal templates setup and squared away if you haven't already. Get with a pro on this. You wouldn't want your clients attempting their own web work, so take your own advice.



Second, be as transparent with your client as possible. This means understanding as much about their strategic goals now and in the future (as well as their tactics) as they're comfortable to divulge. Feel free to return that favor to them -- they'll appreciate knowing how long you'll be around and just how compatible you will be with each other. Also, it's really important to get an understanding of the company hierarchy - at least for the project. If it's a small client then it's usual straight forward. If it's a larger company or outsourced to you, that's different. With a larger company you're lucky if you get an experienced middle-person. If he/she is inexperienced then it's a potential nightmare if you don't help them out. So be a pal. Let them know the process, drop hints as to what to bring their supervisor to make their boss happy, let them call some shots (based off of your suggestions) and let them throw you under the bus when "the vendor [you] is being very insistent that you [their boss] take a look at this personally" - they'll appreciate it as it makes their decision making easier, makes them look good, and they'll also get your back in return - probably. If it's outsourced work from another agency that's a little trickier in some ways but more straight forward in others. A mixed bag if you will.



Third, wrap your (and their) head around how to accomplish their furthest goal by outlining "now" and "then" by division. What would half-way-there look like? Then break further into quarter-way-there. Don't solidify too much on the 3/4 as their goals may change in the course of a few years (read: microevironmental forces: the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. Also macroenvironmental forces: demographic, economic, natural forces, technological, political, and cultural). Better to keep agile. A good intro to marketing is "Principles of Marketing" Kotler & Armstrong. Learn who their customers are. Do some card-sorting to get an understanding of Who We Are, Who We Want To Be, and Who We Aren't. You'll find "Content Strategy at Work" a great resource for this under building a messaging architecture.



[edit] Yaoh! Thanks for the gold ;.)

Ah! Have I got reading recommendations for you!

• Cheap: The High Cost of Discount Culture has been mentioned a few times in FFA and people generally found it excellent. It isn't fashion-specific, but talks about market pricing practices in general, the psychology of pricing to certain numbers, running discounts/sales and how it's intended to influence consumer behavior, the ethics and worker's rights issues behind cheap goods…
  
• Overdressed: The Shockingly High Cost of Cheap Fashion is specific to fashion, and it's the book written by the woman interviewed in the NPR segment I linked in the original post! It's really good as a kind of exposé into all the messy and undesirable and unethical and concerning and polluting practices going on behind cheap, disposable fashion, and the dangers of the ethos behind the fast fashion industry.
  
• The Reader's Digest Household Hints and Handy Tips is legit the most amazing lifehack-y book ever. All the classic stuff on making your own shampoo, caring for a garden, &c &c &c &c…but! The stuff you're interested in is the super-comprehensive-worth-the-piddly-<$10-USD-price-tag-alone section on how to buy quality garments, caring for different fabrics, how to deal with various kinds of stains…it's amazing. Cannot recommend highly enough.
  
• Our beloved /u/SuperStellar wrote a bra care guide for ABTF and is currently working on a general materials/fabric info and care guide for FFA. So hopefully soon we'll have an awesome guide for that on FFA as well!

The surprising thing about this whole freelance writing world is that you have to find your special niche.

I have very similar credentials as you, but couldn't find work as a "Jill of All Trades." Instead, I had to narrow it down.

The other thing: just start applying.

You won't learn what you want, what you can handle, or what you really need until you get into the game. I started on oDesk and currently pay all of my bills from there. Sure, my expenses are low, but that's quite an achievement since I've been doing this less than a year.

Also, either get a domain name or start a free blog on Wordpress or Blogger. Add a portfolio, About page, and more relevant information. Even if this isn't big right away, you want people to have a place to find YOU.

Currently, I tend to work as a social media manager and blogger with a few odd jobs in between (and I mean odd). To prepare myself, I read Web Copy That Sells - major eye-opener for me, The Social Media Bible - incredible asset, and quite a few others. There are tons of wonderful resources, and many great places to work.

Really, the very first place I went to get experience as an online writer was HubPages. I was too nervous to write a hub at first, so I read and answered questions, posted comments on other peoples' articles, and just scoped out the scene.

Then, I made the jump into writing, and realized there was absolutely nothing to be scared of. It's a natural segue for people like us, and is a doable, worthy job.

You might want to start there. It's very simple, but even those 10-15 minutes you've been allotting can be used to create a deeper, stronger profile. It's perfect for those of us on the cusp of entering the freelance workforce, and there are many writers on there offering advice and expertise.

Check it out!

for me this sound more like you are looking for useful monetization of your game. In that case there are several general approaches you can do:

1. Premium - not really option for mobile market, because it is crowed with tone of games, it have high barrier to entry and I presume that you have no marketing money - would not recommend
   
2. Adds - very useful way how to monetise mobile game. People are used to that. It is easy to implement (basically add API and put in on right spot in UI)
   
3. IAP - as you already mentioned. There are several things that people may pay for (and why):
   
   1. Social proof - showing other that you are good enough or better than others. This is exactly why people would use things like loolipop hammer in candy crush or customization/ skins in games like overwatch or farmville. To this to work you have to allow player to show off - leaderboards (check mini metro), comparison with friends (How candy crush do it)
      
   2. Achievement - People like to accomplish things. If you manage to put things in certain patters for example in bunch of levels of 5, where 3 are ok, one is hard and one is almost impossible player will very likely pay for booster to complete last one.
      
   3. Limited offer - some boosters may be useful only limited time (or have 3x the power or smtg)
      
   4. quality of life - getting rid of adds, shorten timers, more effects
      
   5. compulsion/habit/chance - you seen this, for example loot boxes. If booster means that they can possible get points then they will buy it (again candy crush is master of this, but also homescape and gardenscape)
      
   6. ....and many more
      
      Understanding player motivation in this case is the key as I believe you already know. I don't know exactly what you game is but there is bunch of places where you can find your more about how to monetise it (and yes it is not as easy as to put there some IAP)
      
      Check videos from Casual connect.
      
      There are several good books about this: Game as a Service by Oscar Clark or The Curve by Nicola Lovell
      
      Also you can check out free to play bible with lot of advice.
      
      In the end you wrote want thing that I want to highlight: " If the game can be enjoyed for free, meaning levels don't feel impossible, why would someone spend? " Well, they don't. If you don't make your player to pay they will not.

My favourite books about growing cannabis are:

• True Living Organics (2nd Ed.) by The Rev
  
• The Cannabis Grow Bible (3rd Ed.) by Greg Green
  
• Marijuana Horticulture: The Indoor/Outdoor Medical Grower's Bible by Jorge Cervantes
  
  These books are quite comprehensive. As you may already suspect, True Living Organics is primarily about building living, organic soil, and the techniques that the author uses to maintain the soil and maximize the quality of the end product.
  
  The Cannabis Grow Bible covers all things related to growing cannabis, as well as producing extracts. Very comprehensive and an excellent tome for any grower to have, from wide-eyed novice to salty veteran.
  
  I have an older edition of Marijuana Horticulture from the early 2000s, and use it quite a bit less than the other two, but it was very useful to me when I was starting out. I would recommend The Cannabis Grow Bible first and foremost, however.
  
  I hope this helps! Don't get overwhelmed by all the information out there; best thing I can recommend is to pop a few seeds and just give it a go. Don't let your inner perfectionist prevent you from attaining perfection through time and experience!

If you're going to read sales books, I recommend that you stick with books that are specific to sales methodology, that teach you specifically how to sell. The only exception I have is "How to Win Friends and Influence People". To start anyway. Trump and Cardone won't teach you anything about prospecting, qualifying, proposing and closing. Not really.

Jill Konrath's books are really good. They are pretty up to date on modern prospecting. Spin Selling is timeless and fantastic. It's just a little dated. The principles are absolutely effective though. And for anyone who works the phone, Art Sobczak's Smart Calling is in my opinion the best sales methodology out there.

The next great book will be by someone who is an expert at cold email prospecting. This is the future of sales. Most of my biggest customers do not communicate with me via phone anymore. I think most companies need to be coached to come up with an effective cold email system to get their message just right but a good book would be an excellent seller if it could teach people how to write an effective value proposition.

https://www.amazon.com/Cannabis-Grow-Bible-Definitive-Recreational/dp/193786636X/ref=sr_1_1?crid=3N9MIBRHWTFAY&keywords=cannabis+grow+bible&qid=1569722339&sprefix=cannabis+grow%2Caps%2C205&sr=8-1

That should be your go-to. It covers everything basic and gives you a good starting point. With that book you'll be able to google problems you can't solve and have some idea of where to look and how to phrase your questions.

In-line fans are your savior. You don't need to vent out (for clarity, this is for smell. You'll need to do something about the heat). The goal is to cycle the air in the room through the fan. But also keep in mind that lights create heat and your plants like to exist in a specific temperature range and humidity. You will need some kind of way to cycle "fresh" air through your tent but generally a decent CFM fan will pull air from the main room.

Get a good tent that has decent sealing zippers and vents.

Drying in your tent is fine but you have to dry in complete darkness as light degrades your cannabinoids. So you'll have to put your grow on hold to dry, not a bad thing necessarily but it means potentially 2 weeks of not being able to do anything which cuts into a consistent harvest schedule. Consider curing is a few weeks too if done properly but that's done in jars and can be stored elsewhere.

Best advice, buy the book, read it and everything else you can about growing. Don't ask questions without trying to research it first. Every single thing you are questioning has been asked and answered online 100's of times. You will learn immense amounts of useful information (and learn to pick out disinformation) by reading through these posts. At that point buy your gear. It will save you a lot of time and money by having a basis before spending cash.

There's more than one way to grow cannabis, everyone thinks "their way" is the best. The truth is each method has it's advantages and disadvantages, do what works for you.

I'll be hiring a professional vending locator service, they sell your machines on the prospect that you are donating to charity in the process (which it will, that's the tradeoff).

Yes, on my own. Vending software tracks the optimal route.

It's a big upfront investment for a 23 year old, but I'm working 2 jobs in the meantime, which is how I am able to get started, but I can still find the time to set up machines. It's planting the seeds for a long term residual income strategy, a topic I am highly interested in. In the meantime, it will be my fun little hobby, I'll give out free gum to the kids and establish that I'm not a pedophile by banging their moms.

That's all I can share, I don't want to spoil any secrets, however I WOULD recommend anyone who is interested to check out this book www.amazon.com/Start-Vending-Business-Antoine-Cameron/dp/1456411217

B2B is more consultive than emotional. Know your product inside and out. And when you’re first starting don’t be afraid to say “I don’t know, but let me find out.” You’ll build trust a lot faster that way. Chances are the people you’re talking to will know a lot more than you when you’re starting out.

To business it’s all about the bottom dollar.

What’s their ROI?

Why should they choose product X over product Z? Why should they choose your company over the competition?

Don’t upsell unless you know the value is there. It’s not about buying bells and whistles for them, it’s about buying at a decent margin and selling at a higher one.

Are you cold calling? If so I’d recommend this book.

And for god sakes, log you’re notes in your CRM. Don’t expect to remember the little details about your prospects. Favorite sports teams, interests, family, recent trips. Anything you can use to follow up and build rapport.

I built myself a call template. Helps me log my notes in the CRM and know I’m asking all of the right questions. That way when your call inevitably goes off script, you know where you were and can reel the conversation back in.

Edit: typo

A good place to start is reading The Tao of Twitter by Mark Schaefer.

It's pretty much the Bible for using Twitter to build relationships, and over time, business. He goes into depth about how to connect with the right people, how to be helpful (give way more than you take), and how to sell on Twitter.

Highly recommended.

But I agree with the others. It will happen over time if you do it the right way. And meeting local people IRL always helps.

P.S. It might be good to personalize your Twitter pic with your photo. That helps humanize your presence there.

Good luck!

Hey Lucas. You're off to a great start man. Its awesome you're starting so early. I started my first business when I was about 15. Its so much easier these days because of the internet.

Marketing has changed quite a bit over the last few years. The major shift towards Inbound Marketing has leveled the playing field for small business and people of any age.

Definitely check out this book (http://www.amazon.com/Inbound-Marketing-Revised-Updated-Customers/dp/1118896653/ref=sr_1_1?s=books&ie=UTF8&qid=1413566986&sr=1-1&keywords=inbound+marketing). It lays out a step by step blue print for building a marketing strategy from the ground up. These things no longer need to cost a lot of money. Most of the stuff mentioned in the book can be done for free.

Good luck! Feel free to PM me any time if you have questions or need advice.

I highly recommend you read Smart Calling if you haven't.

https://www.amazon.com/Smart-Calling-Eliminate-Failure-Rejection/dp/1118588711

From what I learned, SEO is a commodity. basically the prospect can always say, so what? this other guy is giving me this for a lower price.

I'm assuming you're position is to gather market intelligence and refer the prospect to the manager to close?


Alot of business has been burned by fly by night SEO agencies, it's a tough market unless you can bring real value to the customer.

if you know how to rank websites and able to close prospects, you definitely can make more than you can imagine by driving leads to your prospects with a pay per performance structure.

If you like reading btw, here's my top list for teaching yourself marketing:

My favorite marketing book: https://www.amazon.com/Being-Direct-Making-Advertising-Pay/dp/0394540638

Best for creative ad strategy: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

Two really good ones on branding: https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737, https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586/ref=pd_lpo_sbs_14_img_1?_encoding=UTF8&psc=1&refRID=SAK252T4836CY0G4XYGD

A classic on inbound marketing (not paid media): https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311

Good guide to Facebook advertising: https://adespresso.com/academy/guides/facebook-ads-beginner/

I found the book "Google Semantic Search" very interesting. Also, this course from Tommy Griffith is pretty damn good.

If you're looking for something free this course is pretty good as well
(http://www.quicksprout.com/the-advanced-guide-to-seo/).

Looks like a pretty good resource. Although the site is all over the place lol. I was actually looking at this book which seems like a good "reference guide/bible" http://www.amazon.com/eBay-Business-All-One-Dummies/dp/1118401662

In sales, here are my two favorite books:

Art Sobczak: Smart Callling

Little Red Book Of Selling

Art's book is wonderful for anyone that is doing B2B. While most of his techniques are described onto to selling into larger businesses, his techniques can be applied anywhere. Basically the premise is to find things through the internet, social "hacking", etc.., to turn any cold call into a friendly warm call.


Jeffrey Gitomer book is a good quick reminder on some of the basics.

And for Sales Leadership
People Follow You

Each of those books really affected my sales profession, and the way I lead.

True.

If you want to get past the gate, your pitch should be about THEM, not about YOU.

How can ABC Bank help them? Ideally, you must be able to lower their cost, provide faster answers, or increase their revenue.

The DM is VERY busy, That's why they are managers. If you want to ask them 1h of their time, you must give them a promise that this hour will help them to do their jobs.

A shameless book recommandation is this book from Art Sobzack

I am 100% positive that you will get a look of precise answers and concrete action points for your industry!

There are multiple layers to this.

Firstly, this is a society of predominantly Catholics and Lutherans who were taught for hundreds of years that the Jews were pariahs of society for many reasons, particularly their supposed role in the death of Jesus and also many "un-Christian" practices such as charging interest on loans and so forth. By the time Hitler and the Nazis came around they have a very rich field to sow in that regard. This of course wasn't unique to Germany as all of Europe held similar views towards outsiders in general, including gypsies. The interesting thing is that in Western Europe (including Germany) Jews were treated reasonably better than in Eastern Europe, especially at that time. After all, it was Russia's treatment of their Jewish population that gave rise to the Zionist movement and eventually the birth of Israel as a safe home for their people.

Anyway, most of those feelings in Germany were latent and it takes a lot to motivate an educated society to act on them, or at least be inactive when others are. Remember Germany at this time was a premier intellectual, along with economic and military, power. There's a great book on that written by Peter Watson called called The German Genius.

The way you motivate people in this way is claim to be pursuing a higher ideal, and asking those who see the same as you to rally around the same flag. This was very appealing to the German people because their dire economic conditions and humiliation at the Treaty of Versailles didn't match their idea of German exceptionalism. This is where Jewish discrimination comes in. In the revival of the German sense of self, there had to be perceived antagonists in the equation. Externally, it was Germany's European rivals. Internally, it was the Jews, Gypsies, communists, and whoever else were considered to be on the periphery of society.

Otherwise intelligent Germans allowed this to happen for many reasons. Some were truly biased. Others feared being viewed as resistant to Germany's revival. Still others truly tried to do something for it, and as time went on they suffered the consequences. But overall, the main focus of the day was the revival of Germany and the restoration of it's prestige and power. That's not a hard thing to gather a lot of momentum on, and when it's there, other things are just a distraction and a hindrance to the cause. The modern parallels to this are countless, and aren't only limited to racial discrimination.

This isn't unique in history and still happens all the time today. In a nutshell, the seeds are sown with the sense of exceptionalism. This unfortunately is part and parcel of being part of any race and nationality - it's a natural human tendency. Slobodan Milosevich did something really similar in the 1990's when he invoked the national trauma of the invasion of the Turks hundreds of years earlier to embitter the Serbs against the Bosnian Muslims.

If you want a very interesting parallel that occured in the United States, check out The Third Wave experiment that occurred Palo Alto California in 1969. This is about the least likely place you'd see a replication of the rise of the Nazis but this schoolteacher unintentionally sparked a movement with similar characteristics as a way to teach his class how this happened in a highly educated country. There was also [a book](http://www.amazon.com/Wave-Todd-Strasser-ebook/dp/B008LMD20O/ref=sr_1_1?ie=UTF8&qid=1394658999&sr=8-1&keywords=the+wave_, an afterschool special movie, and a feature length German movie based on this story. Really worth checking out.

Reminds me a bit of when I read Cheap.

You're right, the man will never be rich with his current model, but then look at what the article says most of them wish [need] to become in order to achieve success - they want to open a fancy shop and then start slapping their brand on cheaper items. That is the true business model, you just need the illusion of respectability so that you can whore it out to the highest bidder of poorly made goods.

Understanding the demographics that purchase your product or service. Engage with those folks on a human level. Offer them something free and build rapport. Empower them to realize their dreams in outdoor lighting. Ask them to tell a friend.

edit: read these two books -> https://www.amazon.com/Brains-Fire-Igniting-Sustainable-Movements/dp/0470614188/ref=sr_1_1?ie=UTF8&qid=1483989055&sr=8-1&keywords=brains+on+fire | https://www.amazon.com/Passion-Conversation-Understanding-Sustaining-Marketing/dp/111853333X/ref=sr_1_3?ie=UTF8&qid=1483989055&sr=8-3&keywords=brains+on+fire

There's a great book by Ellen Ruppel Shell that I read not too long ago titled Cheap: The High Cost of Discount Culture. The author describes all the ways companies do everything possible to externalize the fully-burdened costs of doing business in order to offer lower and lower prices.

Interestingly, there's nary a mention of companies working to make their product better in ways that would be both profitable and allow for a higher price-point that consumers would accept.

The thing is, so many people are barely making enough money to eek out a tolerable existence. Profit-driven companies will, among other things, cut wages to below what a person can live on. Those same companies wonder why nobody will buy their goods if they don't sell them for very, very cheap.

Info | Details
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Amazon Product | The Cannabis Grow Bible: The Definitive Guide to Growing Marijuana for Recreational and Medicinal Use
>Amazon donates 0.5% of the price of your eligible AmazonSmile purchases to the charitable organization of your choice. By using the link above you get to support a chairty and help keep this bot running through affiliate programs all at zero cost to you.

Good news bucketeers! The third edition of the Cannabis Grow Bible is finally out, a few weeks before expected. You can get it here on Amazon. Hopefully many readers of the book will check out our community!

Cheers

Here are all the local Amazon links I could find:


amazon.co.uk

amazon.ca

amazon.com.au

amazon.in

amazon.com.mx

amazon.de

amazon.it

amazon.es

amazon.com.br

amazon.nl

amazon.co.jp

amazon.fr

Beep bloop. I'm a bot to convert Amazon ebook links to local Amazon sites.
I currently look here: amazon.com, amazon.co.uk, amazon.ca, amazon.com.au, amazon.in, amazon.com.mx, amazon.de, amazon.it, amazon.es, amazon.com.br, amazon.nl, amazon.co.jp, amazon.fr, if you would like your local version of Amazon adding please contact my creator.

I lead a GIS/BI team for a large retailer. There aren’t a ton of business specific courses I’m aware of. ESRI has made some effort on the past few years.

Here are the videos from their Gis business summit from July.

https://www.esri.com/videos/?event=5952b7d9806c83b40c5582d9&title=Esri%20Business%20Summit&year=2018&adumkts=industry_solutions&aduse=commercial&aduc=email&adum=list&utm_Source=email&aduca=community_building_for_business&aduco=business_summit_videos&adut=247350&aduat=video&adupt=awareness&sf_id=701f2000000mylBAAQ&aducp=simple_body_cta

Otherwise some books out there are:

The site book
The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series) https://www.amazon.com/dp/0940352109/ref=cm_sw_r_cp_api_t5d2Bb5F2TWW7

Location, location, location Location, Location, Location (Psi Successful Business Library) https://www.amazon.com/dp/1555716113/ref=cm_sw_r_cp_api_J4d2Bb4Q6XD2F

I’d be happy to discuss privately.

> In a consumerist, capitalist culture like the US, brand identity is very important. What you'll find is people are very tied to brands they feel represent them.

This has always been so interesting to me! I went to a conference where an author gave a presentation about a book she wrote, regarding the consumerist mentality. This was the book. I've been meaning to read it because it sounds fascinating.

Honestly, I think that's because we have a massive blind spot to everything that happened before WW1 where Germany is concerned. Germany had a high population (twice that of France), had made huge leaps in technology, philosophy and science and their industrialization matured quickly in the modern era. It was said at one point, English was the language of commerce, French was that of diplomacy and German was the language of science. We're used to thinking of Germany as a backwater but that stops being the case in early modern period. The other thing that helped ironically is Germany didn't unify until 1871. So scientific inquiry had less impediments from a centralized government.

If you want, there's a great book on the advance of the sciences in Germany, The German Genius

I completely agree with Creativity, Inc. and the design of every day things

A few that I would recommend on top of the list from OP


Why we Buy:
http://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0739341928?ie=UTF8&*Version*=1&*entries*=0


Predictably Irrational
http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_2?s=books&ie=UTF8&qid=1464902735&sr=1-2&keywords=irrationality


Decoding the New consumer mind:
http://www.amazon.com/Decoding-New-Consumer-Mind-Shop/dp/1118647688

I think a lot of you may be interested in the book:
Cheap: the high cost of discount culture (by ellen ruppel)

http://www.amazon.com/Cheap-High-Cost-Discount-Culture/dp/0143117637

It goes into great detail about what the OP is talking about.

The Cannabis Grow Bible is what I'm reading now. The first few chapters at least are pretty dense biology and biochemistry, though. I majored in biology and some of it was over my head. However, once he gets to the grow techniques, it's probably easier to understand.


I'd still suggest it so far if you want to take a deep dive into your research!

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The British invented the term at the end of the 19th century to classify German goods that were seen as inferior.

Germany was industrialized later than Britain. Therefore Brits viewed the Germans as laymen when it came to industrialized production. But in fact Germany could use the already optimized industrial methods without having to make errors that would only cost money. Thus German factories became more efficient than British.

One of the main goals for the German economy was to replace the imported British products with German ones and export their products into the world. Around this time the British invented the "Made in Germany" label, which later became a guarantor for quality.

Therefore Germany invested much more in Research and Devolopment than Britain for example, in order to increase quality and efficiency of producing.

And by the turn of the century Germany was already an industrial powerhouse and a world leader in science.

If you want to know more about this topic I can recomend you the book "The German Genius: Europe's Third Renaissance, The Second Scientific Revolution and the Twentieth Century" by Peter Watson

I think that with the integration of increasing perceived value techniques, Jeff Walker style Launch marketing, some persuasion supplementation, using stories in marketing, Neuromarketing, Web Copy techniques, and many others, all put together in combination - anything's possible. How possible something is I think depends on your perception, and how and if you are familiar with persuasion and how businesses persuade and make something sound 'fair'.

Second, I don't actually mind getting pirated. If those people want it and can't afford it, they should have it. I don't want to stop them. I don't view it as a loss.

I'd rather not go the route of donations... it's honestly too much work.

Seeds pricing depends on strain and breeder. Some dispensaries around her sell seeds so you'll have to call and ask.

Here is a great book to get you started: https://www.amazon.com/dp/193786636X/ref=cm_sw_r_cp_apa_i_c80ACbWZMBGN4

This is a wonderful and highly educational book.

https://www.amazon.com/Cannabis-Grow-Bible-Definitive-Recreational/dp/193786636X

I would recommend reading this book: http://www.amazon.com/Advanced-Google-AdWords-Second-Edition/dp/1118194500

Even if you don't end up managing your campaign in the long run, it will help you distinguish good agencies from bad ones.

Hello reddit! The SpaceBuckets community is proud to announce we have been featured in a 9 page article published in The Cannabis Grow Bible by Greg Green, article published with images by /r/Spacebuckets own bucket commander, /u/ekrof.

Check out this book about the development of the modern German intellectual community.

Without more information, most of this is speculation, but....

Sitemap and 404s have relatively nothing to do with a display campaign... unless they're sending them to a 404 error page (lol).

I'm betting the audience for those campaigns is awful. Probably some high level affinity audience?

I'd definitely consider call tracking. Adwords has the ability for search campaigns - but I like CallRail, personally.

Do you have access to the Adwords account? I'd get in there ASAP and take a look at it yourself. By the sounds of it, in 2-3 months you could probably manage this better than this agency, if you wanted to learn (https://www.amazon.com/Advanced-Google-AdWords-Second-Geddes/dp/1118194500)

Read the book Content Rules.

Aside from its verbosity like every other business marketing book, it provides a decent outline of ways to broadcast your product online. It gives you a schedule to follow, too, so you don't spam your customers too much.

I do not mind paying for a good resource. Is this the book you were thinking?

http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311

I like recommending the book The German Genius by Peter Watson to people. It is easy nowadays to forget how absolutely overwhelming Germany's cultural dominance used to be.

To put it in Civ5 terms, Germany was on top of the culture victory race until the World Wars happened.

The German Genius: Europe's Third Renaissance, the Second Scientific Revolution, and the Twentieth Century https://www.amazon.com/dp/0060760230/ref=cm_sw_r_cp_api_i_APLkDbRHM98VW

The Myth of German Villainy by Benton L. Bradberry (2012-07-03) https://www.amazon.com/dp/B01FEK8ZKM/ref=cm_sw_r_cp_api_i_6PLkDbMHHQVZJ

Check out this book: http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311

I'd get him HubSpot's book about Inbound Marketing. It covers much more than social but everything, at a beginner level, that an entrepreneur should know about internet marketing. http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311

The German Genius: Europe's Third Renaissance, the Second Scientific Revolution and the Twentieth Century, by Peter Watson.

Another great source for how this evolved is [Cheap: The High Cost of Discount Culture] (http://www.amazon.com/Cheap-High-Cost-Discount-Culture/dp/0143117637) by Ellen Ruppel Shell. I usually forget everything about a required-reading book from school, but this one really stuck with me. (its also become my most-loaned book)

http://www.amazon.co.uk/Advanced-Google-AdWords-Brad-Geddes/dp/1118194500/ref=dp_ob_title_bk

This is the book that got me started but unfortunately it's dated. I don't recommend any print books for learning strategies as they go out of date less than a year off the press.