Best marketing & sales books according to Reddit

Reddit mentions of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Sentiment score: 7
Reddit mentions: 10

We found 10 Reddit mentions of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. Here are the top ones.

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Specs:
Height8.901557 Inches
Length5.999988 Inches
Number of items1
Release dateFebruary 2016
Weight1.39773074108 Pounds
Width1.29921 Inches
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Found 10 comments on Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads:

u/theirisnetwork · 7 pointsr/advertising

Ah, that's one of the more traditional shops.

I'd say that what everyone else here still stands. As a graphic designer, you do have the framework to be an AD, it just means changing your portfolio's focus.

So instead of worrying about kerning and grids, you need to focus more on USPs and brand messaging. Let on pixel pushing and more big picture thinking.

If your library has these books, Ogilvy on Advertising and Hey Whipple are great starters for understanding the creative process.

u/Rhoda_Allnight · 7 pointsr/advertising

Check out [this book] (https://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1119164001) - great, definitely recommend.

u/aarmou · 7 pointsr/marketing

Good question. Tbh marketing is fairly easy to understand at a conceptual level. Most people I have met in the industry that are good at marketing are able to understand customers and find insights within data, but most of those things are learned.

I would recommend (in order of affordability):
Hey Whipple Squeeze This
Ogilvy on Advertising
Advertising Concept and Copy

Each is more complex than the last so Whipple would be a cheap and easy start to understand marketing concepts. Hope this helps.

u/ThatsAChopSGO · 5 pointsr/copywriting

Luke Sullivan.
"Hey Whipple, Squeeze This!"

If you haven't read this yet, start there.

u/weirgarcialeshbrent · 4 pointsr/graphic_design

Sweet. Another suggestion, depending on what type of work she does, I recommend a great book that specifically talks about creating good advertisements. If she designs anything relating to branding, brand identity or ads, this is a must read - however, if she does these things theres a high percentage she might have read it.

Hey Whipple, Squeeze This

best of luck to y'all with the wedding

u/Redditor_for_fun · 2 pointsr/graphic_design

Hi Dan, recently graduated graphic designer here. A good gift to give is a graphics tablet. It increases productivity a lot and it is kinda like drawing, though there is a bit of a learning curve but you get used to it after a few days with it.

I recommend this brand Wacom Intuos Art Pen and Touch digital graphics, drawing & painting tablet https://www.amazon.com/dp/B010LHRFYU/ref=cm_sw_r_cp_api_FdmvybKD0ZDC0 they are the apple of design tablets.

Other alternatives are graphic design books. I book that helped me a lot thought school because of my professor is Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads https://www.amazon.com/dp/1119164001/ref=cm_sw_r_cp_api_iimvybHF3B2Q7 it helps you understand the creative process of design and conceptual design. It can be applied to different aspects of graphic design doesn't really have to be in advertising.

Hopefully this helps. Get you started, also now is a good time to do freelance or internships or both. I started freelancing during my junior and senior year and internships. The more experience she can get the better and fill up and make a portfolio both printed and online. The sooner the better.

u/caseyl · 2 pointsr/copywriting

First off, read this a few times if you haven't yet. Like right away. Multiple times.

Second, your portfolio is garbage (that's okay, mine is too and I've been doing this for 10 years). In my opinion, it doesn't show enough thinking--it's a collection of executions, most of which are kind of generic. The best thinking on there is the #antiselfie concept for Canon. That could be a great campaign, but you can't just one-and-done it. Show it in multiple executions, more headlines, maybe write a short Anti-Selfie manifesto. Show thinking that goes beyond ads or Facebook posts. Like, what if Canon bought outdoor space in front of classic selfie backdrops that told people to turn their cameras around, get a life, etc.?

Then do more campaigns like that. If you can, find an art director who will do the comps for you. I know it feels like the writing and thinking should stand on its own, but having a pro-quality comp makes the ideas look more pro.

Keep at it!

u/n1c0_ds · 1 pointr/Affiliatemarketing

10 years and you still write like someone who's trying to impress his English teacher. Your writing would sound old-fashioned even for a cover letter. This is not how you move inventory in 2018.

May I interest you in the Plain English initiative? Hey, Whipple, Squeeze This would also be a good read for you

u/scarlettcat · 1 pointr/copywriting

Cool - you had an idea in about 30 seconds of reading/thinking. Awesome start. Now throw more time at it and come up with more ideas. Like 50-100 ideas. And not just rewrites of the same thought, but as much variety as you can muster. The saying that 'the best way to have a good idea is to have lots of ideas' is absolutely true.

Once you've got your 50-100 ideas on a page, figure out which 2 or 3 are the strongest, most interesting ideas. Everything else goes in the bin (I've literally thrown out about 80% of the work I've produced over the last 22 years) and you start tweaking the way those lines are written, or throwing an image in with them and see if that makes it stronger. Just keep pulling things apart and rejoining them in new ways. It's really like playing with a bunch of Lego (which is fun!).

You don't know how this thing is going to look in the end. But you keep trying stuff until you feel like it's right.

Buy, beg, borrow or steal a copy of 'Hey Whipple, Squeeze This'. It's got an awesome chapter on finding new ways into a brief and new angles on a headline.

Good luck. :)