Best books about creativity according to Reddit
Reddit mentions of It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
Sentiment score: 8
Reddit mentions: 11
We found 11 Reddit mentions of It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book. Here are the top ones.
- Phaidon Press
Features:
Specs:
Height | 7 Inches |
Length | 4.75 Inches |
Number of items | 1 |
Release date | June 2003 |
Weight | 0.4 Pounds |
Width | 0.5 Inches |
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#16 of 461
It's Not How Good You Are, Its How Good You Want to Be
by Paul Arden, an ad guru. Tiny and awesome for creative professionals and anyone managing certain types of client relationships.
http://amzn.com/0714843377
The Idea Writers - Tons of Case Studies, but they're all told excellently.
It's Not How Good You Are, It's How Good You Want To Be - Inspiration not to settl and to do great work.
Baked In - A lot like an updated Purple Cow. All about integrating product, management, and marketing.
Blink or Tipping Point - About the little things that cause shifts in culture to happen.
Also, some Seth Godin action never hurts. Definitely recommend his blog.
If you want more "How to make ads" type stuff there are more down that path, too. Just let me know.
It's Not How Good You Are It's How Good You Want To Be. Which ad school are you at?
It's Not How Good You Are It's How Good You Want To Be
Ooh, I know this! So, first read everyone else's responses. They're probably smarter than I. I was in your shoes about 10 years ago. I was working for a small film company and taking on any job that had any element of copywriting in it. (If I got my boss coffee, I'd write a story about it and send to all my friends.) Then, I got a call from a CD I'd met at a party that I have an interview "later this week." I called all my advertising friends. This is a compilation of the advice that I think helped me land the job:
Ogilvy on Advertising
It's not how good you are...
Selling the invisible
Keep in mind, I focused on the creative side bc the agency I worked for put ZERO value on research. They (wrongly) thought it was a waste of money, and I wasn't going to convince them otherwise. They also didn't care much for conversions. They simply wanted clever writing. Your situation may be different. Research first, and focus on the important bits. Good luck, and feel free to PM me if you want to discuss.
As for your lowball salary, everything is negotiable. Be honest. Tell them you realize they're taking a risk by interviewing fresh talent, and you'd like to revisit it after 6 months or so.
Uncategorized:
Thoughts On Design: Paul Rand
Saul Bass: A Life in Film and Design
How to Be a Graphic Designer without Losing Your Soul
100 Ideas that Changed Graphic Design
Paul Rand
Paul Rand: Conversations with Students
Seventy-nine Short Essays on Design
Bauhaus
The Vignelli Canon
Vignelli From A to Z
Dieter Rams: As Little Design as Possible
It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
Damn Good Advice (For People with Talent!)
Josef Muller-Brockmann: Pioneer of Swiss Graphic Design
Popular Lies About Graphic Design
100 Ideas that Changed Art
100 Diagrams That Changed the World
Basics Design 08: Design Thinking
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
Lella and Massimo Vignelli (Design is One)
The Accidental Creative: How to Be Brilliant at a Moment's Notice
History of the Poster
How to Think Like a Great Graphic Designer
The Design of Dissent: Socially and Politically Driven Graphics
George Lois: On His Creation of the Big Idea
Milton Glaser: Graphic Design
Sagmeister: Made You Look
Victore or, Who Died and Made You Boss?
Things I have learned in my life so far
Covering the '60s: George Lois, the Esquire Era
Whatever You Think, Think the Opposite
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
[Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration]
(http://www.amazon.com/dp/0812993012/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=VEJ64Y4T0U6J&coliid=I1WMMNNLTRBQ9G)
Graphic Design Thinking (Design Briefs)
I Used to Be a Design Student: 50 Graphic Designers Then and Now
The Form of the Book: Essays on the Morality of Good Design
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
Information Graphics: A Comprehensive Illustrated Reference
Semiology of Graphics: Diagrams, Networks, Maps
The Visual Display of Quantitative Information
Envisioning Information
The elements of dynamic symmetry
The elements of content strategy
Corporate Diversity: Swiss graphic design and advertising
Book Design: a comprehensive guide
Meggs' History of Graphic Design
Oder generischer:
Luck is opportunity meeting a prepared mind
Auch ganz gute Lektüre zu dem Thema:
It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
https://www.amazon.com/dp/0714843377/ref=cm_sw_r_awd_B0HPub1C0R97Z
It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
US Link for those interested.
appreciate you taking the minute to comment. definitely testing your limits and pushing on the limits of your comfort zone is an effective path to freedom + success.
if that section is of interest, this very fun + very quick read "It's Not How Good You Are, It's How Good You Want to Be" is definitely worth looking into:
https://www.amazon.com/Its-Not-How-Good-Want/dp/0714843377