Reddit mentions of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

There are a log of good marketing books out there. Lee Odden has a good one. http://www.amazon.com/gp/product/1118167775/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1118167775&linkCode=as2&tag=dominicsstore. But the truth is, SEO is changing so much, all the time, you can't really become an expert unless you are in the sort of inner circle. These books are stupid because they are usually written by n00bs with no cred. When I read these guides I find that they are about 70% correct, and the 30% that isn't correct is either 1) super dangerous for your site's longevity or 2) super giant wastes of time. If you want to learn SEO, the first and only guide you will need at this stage of your training is this one: https://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf. It's Google's guide and it's way more useful than anything Dallasmaids puts out. Please don't follow this guide. It has a lot of really bad, site-harming advice in it.