Reddit mentions of The Adobe Photoshop Lightroom 3 Book for Digital Photographers (Voices That Matter)

First off, let me paste this... I keep this in a text file on my desktop for this question, when it pops up:

• Order Scott Kelby's Digital Photography Box Set. His books are incredible resources.
  
  
• If you're going to use Photoshop and/or Lightroom for your post-processing, also pick up Scott Kelby's Adobe Photoshop CS5 Book for Digital Photographers and Scott Kelby's Photoshop Lightroom 3 Book for Digital Photographers.
  
  
• Order Understanding Exposure by Bryan Peterson. This, along with the Scott Kelby boxset, should be required reading for any aspiring photographer.
  
  You're on the right track, starting with the /r/photoclass subreddit. Now for your other questions...
  
  As far as what is and isn't relevant, given most of your work would be shown on the web, don't get all hard over megapixels. Get what you can afford, but don't let yourself be swayed into getting a camera with a huge MP count. The higher numbers of megapixels come into play when you're doing close cropping, or printing large prints.
  
  For example, take a look at this picture. I shot this several weeks ago with my Canon 40D, which has 10 megapixels. Are there cameras with higher megapixel counts? Sure. For the type of photography I do, though, this camera suits me perfectly.
  
  As far as why you should get a DSLR versus a point-and-shoot, the biggest reason is lens interchangeability. A DSLR will let you change your lens based on the kind of shots you're taking, which gives you much MUCH more freedom in the kind of pictures you take. Also, DSLR's generally can offer you more freedom as you grow in your photography due to more advanced features (full manual mode, the ability to shoot Raw, etc), which ultimately give you far greater control over the finished product.
  
  So to blanket answer your question, it's not the camera that produces great photos, but the photographer. Hand Ansel Adams a point-and-shoot camera and I guarantee he'll outshoot me with my 40D. You want to get a camera that you feel comfortable with, you can afford and gives you the greatest freedom to grow as your interest grows.
  
  Does that help? :)
  
  
  
  
  

I love this book. It's lightroom specific, but anything by Scott Kelby is going to be good. He has photoshop books if you use that as well.

Scott Kelby's The Adobe Photoshop Lightroom 3 Book for Digital Photographers introduced me to a good Lightroom workflow and a few new features. It is well worth the cost and time.

As for logo/branding, keep it simple and unobtrusive. It should not detract or distract from the actual image. Your name/company name is sufficient.

Buy this book - http://www.amazon.com/Photoshop-Lightroom-Digital-Photographers-Voices/dp/0321700910

This Kelby book? I'll never understand why so many how-to books for the art field get away with such poorly designed covers.