#6,942 in Business & money books
Reddit mentions of The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Sentiment score: 1
Reddit mentions: 4
We found 4 Reddit mentions of The Attention Merchants: The Epic Scramble to Get Inside Our Heads. Here are the top ones.
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Knopf Publishing Group
Specs:
Color | White |
Height | 9.53 Inches |
Length | 6.65 Inches |
Number of items | 1 |
Release date | October 2016 |
Weight | 1.5 Pounds |
Width | 1.2 Inches |
Highly, highly recommend this book. The line between advertising and propaganda is a very thing line.
+1 for Checklist Manifesto (https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000)
Also Tim Wu's Attention Merchants (https://www.amazon.com/Attention-Merchants-Scramble-Inside-Heads/dp/0385352018)
and AGM's Chaos Monkeys (https://www.amazon.com/Chaos-Monkeys-Obscene-Fortune-Failure-ebook/dp/B019MMUAAQ)
edited to add that I'm currently reading "Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data" (https://www.amazon.com/gp/product/B01AOOH2MA/) to get down with CDP's...
I think you'd appreciate Attention Merchants really good read mapping the evolution of the attention economy - starting all the way back in the traveling snake oil salesman times and continuing up to modern targeted advertising.
Check out Tim Wu's The Attention Merchants: The Epic Scramble to Get Inside Our Heads.