#2,259 in Business & money books
Reddit mentions of The Billion Dollar Game: Behind-the-Scenes of the Greatest Day In American Sport - Super Bowl Sunday
Sentiment score: 1
Reddit mentions: 2
We found 2 Reddit mentions of The Billion Dollar Game: Behind-the-Scenes of the Greatest Day In American Sport - Super Bowl Sunday. Here are the top ones.
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Specs:
| Height | 9.55 Inches |
| Length | 6.31 Inches |
| Number of items | 2 |
| Release date | January 2009 |
| Weight | 1.05 pounds |
| Width | 1.02 Inches |
I picked up a great book for a buck at a university book sale:
The Billion Dollar Game
Really takes you behind the scenes of the business of the NFL (in an interesting way, not a muck-raking way).
It's shocking, but once upon a time, sports announcers used to fill pregame time with talk about the upcoming game, and not Player X's relationship with his estranged father. The camera didn't take shots of the crowd, or the surrounding area.
Then the Sabols realized, while working a small college game, that for everyone but the most diehard fan that shit gets boring after about 20 minutes. So they started getting people to talk about how much Town X loved Team Y, and why, and the history of Team Y in Town X.
Basically, they convinced Joe Average why he should give a shit what happens in today's game. You could argue this one decision made the NFL as popular as it is, and changed the face of every sporting event broadcast in history since then.
The Billion Dollar Game - Allen St. John
A great inside look at how a Super Bowl is put together. A little brief, but really makes you appreciate just how much work it takes for Super Sunday to be so Super.