Reddit mentions of The Tipping Point: How Little Things Can Make a Big Difference

Apologies for being THAT Psych PhD student here, but there is this awesome pop-psychology book called The Tipping Point by Malcolm Gladwell that basically describes in depth how trends happen (fashion trends, lifestyle trends, all of the trends). Its honestly a great read if you're into this kind of stuff! I'll summarize some of my fav points:

Gladwell describes three types of people that are essential for any trend:

• Connectors - these people are just insanely good at knowing and maintaining good relationships with a LOT of people. As a fun exercise, try to make a list of as many friends/acquaintances etc as you can, and trace them back to how you met them. Most people will find the same few individuals in their life who are responsible for a lot of the people they know. Basically 6 degrees of Kevin Bacon :)
  
  
• Mavens - these people are information and market EXPERTS. You know that friend who always seems to know exactly where you can get a better deal on literally anything? Who knows the best apps before others do? Who has knowledge to share on anything you could bring up? That's a market maven!
  
  
• Salesmen - these individuals have charisma up the wazoo. They are just that type who make you want to buy into whatever they're telling you about. Its impossible to not want to be like them. Ever seen that movie The Joneses? If you haven't you should. That is who they mean.
  
  Beyond these, he has great points about things such as the stickiness factor which describes something inherent about trends that is memorable and makes you continue thinking about the item/idea/etc. He talks about the context that allows a trend to flourish. There is a bonus awesome story about Paul Revere and how he was in a unique position to spread the word about the British coming. Awesome, right?

I believe they got this information from The Tipping Point, by Malcom Gladwell. It's a great read. http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624

Read The Tipping Point by Malcom Gladwell it illustrates the Broken Window Theory beautifully. Essentially if someone breaks a window on purpose in a building and you dont fix it other windows will be broken. If you clean it up no others will be damaged. This is used as both a metaphor and an example of how crime epidemics can be started and ended. Taking care of petty crime like graffiti or jumping the turnstile in the subway leads to lower crime rates overall, less murder, robbery, assault etc. i.e. clean up the window and others wont get broken.

You're absolutely correct. My answer was already long winded enough that I didn't really want to get into all of the causes. After all, there are many factors that went into the reduction of crime in the city, and I think Malcom Gladwell sums it up nicely in his book The Tipping Point:

> It wasn’t that some huge percentage of would-be murderers suddenly sat up and decided not to commit any more crimes. Nor was it that the police managed magically to intervene in a huge percentage of situations that would otherwise have turned deadly. What happened is that the small number of people in the small number of situations in which the police of the new social forces had some impact started behaving very differently… the second distinguishing characteristic is that in both cases little changes had big effects. All of the possible reasons for why New York’s crime rate dropped are changes that happened at the margin; they were incremental changes. The crack trade leveled off. The population got a little older. The police force got a little better. Yet the effect was dramatic… finally, both changes happened in a hurry. They didn’t build steadily and slowly. It is instructive to look at a chart of the crime rate in New York City from, say the mid-1960s to the late 1990s. It looks like a giant arch. In 1965, there were 200,000 crimes in the city and from that point on it begins a sharp rise, doubling in two years and continuing almost unbroken until it hits 650,000 crimes a year in the mid-1970s. It stays steadily at that level for the next two decades, before plunging downward in 1992 as sharply as it rose thirty years earlier. Crime did not taped off. It didn’t gently decelerate. It hit a certain point and jammed on the breaks.

So it was a number of factors leading to the decrease in violent crime, and effective policing was just a small part of the picture. The authors of Freakenomics controversially attributed the drop in crime to the legalization of abortion. However, as you pointed out, the decline in crime rates were not in any way confined to New York City, and many parts of the U.S. experienced a similar drop in these rates during the 1990s. At the same time, however, the number of incarcerations for drug-related and nonviolent offenses increased, which has clearly become a problem for aging and overcrowded prisons, not to mention the tremendous social ramifications.

The Tipping Point has a section explaining this process. Pretty good read.

Not sure if it's exactly what you mean but:

Malcolm Gladwell - The Tipping Point: How Little Things Can Make a Big Difference

Edward Bernays - Propaganda

Walter Lippmann - Public Opinion / Phantom Public

Anthony Pratkanis - Age Of Propaganda: The Everyday Use And Abuse Of Persuasion

Noam Chomsky & Edward S. Herman - Manufacturing Consent

Noam Chomsky - Media Control / Propaganda And The Public Mind / The Propaganda System / What Makes Mainstream Media Mainstream

Thomas de Zengotita - Mediated: How The Media Shapes Your World And The Way You Live In It

Jason Stanley - How Propaganda Works

Alain De Botton - The News: A User's Manual

Great book. link

I am not sure about any Canadian Forces specific books. But some standard military officer books that in my mind are good to read about leadership and wisdom would be:

• The Good Shepherd by C.S. Forester
  
• Master and Commander by Patrick O’Brian
  
• The Art of War by Sun Tzu
  
• Starship Troopers by Robert Heinlein
  
• [The Tipping Point by Malcolm Gladwell]
  (http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624/ref=sr_1_1?s=books&ie=UTF8&qid=1342986110&sr=1-1&keywords=The+Tipping+Point+by+Malcolm+Gladwell)

A couple I've enjoyed lately:

Rabid: A Cultural History of the World's Most Diabolical Virus

The Red Market: On the Trail of the World's Organ Brokers, Bone Thieves, Blood Farmers, and Child Traffickers -

They're both enjoyable reads, not especially boring or academic.

I also second /u/Createx's Freakonomics recommendation. That book was great. Along the same cause and effect theme is The Tipping Point.

Recommended Reading:

• Nudge (by Richard Thaler)
  
• Predictably Irrational (by Dan Ariely, he's great)
  
• Drunk Tank Pink (by Adam Alter)
  
• The Design of Everyday Things (by Don Norman, the godfather of cognitive psych)
  
• Brain Rules (by John Medina)
  
• The Tipping Point and What the Dog Saw (by Malcolm Gladwell)
  
• edit: Thinking Fast and Slow (by Daniel Kahneman)
  
• edit: The Emotional Life of Your Brain (by Richard Davidson & Sharon Begley)
  
  (Those are just the ones I have sitting on my bookshelf... I have a dozen more on my Kindle that I can add to the list if you're interested.)
  
  ---------
  
  Authors & Speakers (lots of TED Talks):
  
  
• Dan Ariely
  
• Malcolm Gladwell
  
• Rory Sutherland
  
• Daniel Pink
  
• Simon Sinek
  
• Robert Sapolsky (evolutionary biology professor at Stanford and hidden gem)
  
  ---------
  
  Let's start a book club! :)

The Man who Mistook his Wife for a Hat By Oliver Sacks is an amazing book about odd neurological disorders and what they do to people. It is a fascinating, well-written book that was very easy to read.

Musicophilia: Tales of Music and the Brain By Oliver Sacks is another very interesting book about how music affects the brain.

The Definitive Book of Body Language is another good book that'll make you a bit more observant of people.

The Art of War is always a classic, good, and informative read.

Those have been my favorite. I have a friend who suggest The Tipping Point is a really good book, but I haven't gotten around to it yet.

Hope that helped.

Edit: Me grammar wrongs

I hate to quote statistics without citing the source, but the source was a lecture in psychology and I don't have notes about the citation. About 4% of men and 2% of women (4% in women around the age of 40 due to a drug commonly taken by pregnant women at the time) are homosexual. Individuals can form close acquaintances with about 150 people (The Tipping Point), so there are good odds that about six people you personally know and regularly interact with are gay.

Because making loose correlations between anecdotal observations is a lot easier than thinking about socioeconomic issues. Because humans are hardwired to be tribal, and most of our self selected tribes are monochromatic. Sapiens, Outliers, and The Tipping Point touch on these flaws in our wetware.

Oh boy, have I got some stuff for you. There's endless information about how to market your podcast. Here's some stuff to get you started.

• Libsyn Webinar: Growing your podcast audience
  
• Libsyn Webinar: Social media best practices for podcasters
  
• Talk: Growth Hacking by Sam Ellis
  
• Podcast: Masters of Scale - Why finding fans that love what you do is the most important thing to growing
  
• Talk: GaryVee on marketing online in 2018
  
• Talk: Seth Godin on getting you idea to spread
  
• Book: Small Giants - why targetting a small audience is the key to becoming a giant
  
• Book: Tipping Point or in other words, what is critical mass, how to get there, and why it's important to growing your thing.
  
• Article: 1,000 True Fans
  
  There's tons more on this topic. Let me know if you want more. I'm also curious to hear what you do yourself to grow your show and what's worked.

3 great books to read, in descending order of importance:

The Mousedriver Chronicles (Couple of kids out of Wharton starting a company around a mouse shaped like a golf driver)

The Art of the Start (Guy Kawasaki- Entrepreneur's instruction manual.)

The Tipping Point (Malcolm Gladwell- good explanation of how to select the few important things to do to make your snowball into an avalanche.)

Hit me up via pm if you have any further questions. You're where I was about 2 years ago.

like how we shut up and let the Sackler family create the opioid epidemic, killing tens of thousands of people a year for the last few decades.

let's not listen to those doctors that tried to warn us that they were very addictive and deadly, because most doctors and scientists didn't agree yet. let's just wait and do nothing, because that works.

sike

it's called a grassroots movement. the minority has to keep voicing or nothing will change, the powers in control will keep thinking nothing is wrong and not change anything

i suggest reading or looking into Malcolm Gladwell's The Tipping Point to understand why it doesn't work the way you think it should.

​

I can go on and on with more cases of drugs that ended up recalled, many tens of years after they were in the market before enough damage happened the FDA was forced to act, but here's a link

https://web.archive.org/web/20190604093229/https://prescriptiondrugs.procon.org/view.resource.php?resourceID=005528

That will come with time! I suggest reading some books that will help you on self-improvement:


The Tipping Point and The Outliers: The Story of Success by Malcom Gladwell


Emotional Intelligence by Daniel Goleman


Thinking, Fast and Slow by Daniel Kahneman

Here are all the books with amazon links, Alphabetical order :)

---

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim et al. Link: http://amzn.com/1591396190
  
• Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh et al. Link: http://amzn.com/160941280X
  
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown Link: http://amzn.com/0804137382
  
• Founders at Work: Stories of Startups' Early Days by Jessica Livingston Link: http://amzn.com/1590597141
  
• How Google Works by Eric Schmidt et al. Link: http://amzn.com/1455582344
  
• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk Link: http://amzn.com/006227306X
  
• Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson Link: http://amzn.com/0307720748
  
• Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath et al. Link: http://amzn.com/1400064287
  
• Mindset: The New Psychology of Success by Carol Dweck Link: http://amzn.com/0345472322
  
• Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi et al. Link: http://amzn.com/0385346654
  
• Relentless: From Good to Great to Unstoppable by Tim S. Grover et al. Link: http://amzn.com/1476714207
  
• Rework by Jason Fried et al. Link: http://amzn.com/0307463745
  
• Talent is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin Link: http://amzn.com/1591842948
  
• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss Link: http://amzn.com/0307465357
  
• The Choose Yourself Guide To Wealth by James Altucher Link: http://amzn.com/150100994X
  
• The Difference Between God and Larry Ellison: *God Doesn't Think He's Larry Ellison by Mike Wilson Link: http://amzn.com/0060008768
  
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Link: http://amzn.com/0062273205
  
• The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen Link: http://amzn.com/0062060244
  
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Link: http://amzn.com/0307887898
  
• The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime by MJ DeMarco Link: http://amzn.com/B004BDOUAI
  
• The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Link: http://amzn.com/1591846358
  
• The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller et al. Link: http://amzn.com/1885167776
  
• The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank et al. Link: http://amzn.com/0984999302
  
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Link: http://amzn.com/0316346624
  
• Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg et al. Link: http://amzn.com/1591848369
  
• Unlabel: Selling You Without Selling Out by Marc Ecko Link: http://amzn.com/1451685319
  
• Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel et al. Link: http://amzn.com/0804139296

The Idea Writers - Tons of Case Studies, but they're all told excellently.

It's Not How Good You Are, It's How Good You Want To Be - Inspiration not to settl and to do great work.

Baked In - A lot like an updated Purple Cow. All about integrating product, management, and marketing.

Blink or Tipping Point - About the little things that cause shifts in culture to happen.

Also, some Seth Godin action never hurts. Definitely recommend his blog.

If you want more "How to make ads" type stuff there are more down that path, too. Just let me know.

Basic Economics - Thomas Sowell

Six Degrees: The Science of a Connected Age - Duncan Watts

Linked: How Everything Is Connected to Everything Else and What It Means - Albert-Laszlo Barabasi

Nexus: Small Worlds and the Groundbreaking Theory of Networks - Mark Buchanan

The Selfish Gene - Richard Dawkins

Sperm Wars: Infidelity, Sexual Conflict, and Other Bedroom Battles - Robin Baker

Motley Crue: The Dirt - Confessions of the World's Most Notorious Rock Band - Neil Strauss

The Black Swan: The Impact of the Highly Improbable - Nassim Nicholas Taleb

The World is Flat - Thomas Friedman

The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

The Wisdom of Crowds - James Surowiecki

Into Thin Air: A Personal Account of the Mt. Everest Disaster - Jon Krakauer

The Climb - Anatoli Boukreev

Ultramarathon Man: Confessions of an All-Night Runner - Dean Karnazes

Read "The Tipping Point"
The salient point in there is that once you reach a certain IQ (around 130) it doesn't matter anymore. You've got all the faculties to do whatever, and it's no longer a measure of ability.

Game Theory: http://en.wikipedia.org/wiki/Prisoners_dilemma

Also, the people making decisions are very rarely highly motivated 20 year old professionals who want to change the world. Unfortunately.

Reading that I found enlightening:
http://www.amazon.com/Vested-Outsourcing-Five-Rules-Transform/dp/0230623174/ref=sr_1_1?ie=UTF8&qid=1343969056&sr=8-1&keywords=vested+outsourcing

http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624/ref=sr_1_1?ie=UTF8&qid=1343969137&sr=8-1&keywords=tipping+point

http://www.amazon.com/Freakonomics-Economist-Explores-Hidden-Everything/dp/0060731338/ref=sr_1_1?s=books&ie=UTF8&qid=1343969152&sr=1-1&keywords=freakonomics

Actually...this reminds me the point of the book "Tipping Point" by Malcolm Gladwell. The whole book describes situations where a small change started a snowball effect and created a huge change. In fact many of the stories are about political situations with a conquering power and resistance where a small group of people where able to make such a difference where they eventually beat the big powerful controlling government.

One of the stories was about how the IRA was able to fight back against the British for so long even though the British army was so powerful. Another was in France when it was controlled I think by the Nazi's (don't remember exactly but sounds right). How a small group of locals where able to oppose the controlling power.

This is the description from Amazon:

https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624

> The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

On the flip side the book explains why so many dictatorships are so concerned about anti-government speech and want to control all the media.

Anyway I guess the point is...you just have to get enough of a momentum behind an idea so that it starts spreading and can topple entire regimes.

So I think that part is actually very realistic. Hitler understands that all of his subjects have to think that they are absolutely controlled and that there is no alternate way except death.

These films show an alternate way.

Truth Lies and Advertising by Jon Steel

Madison Valley by Leif Abraham

The Tipping Point by Malcolm Gladwell

Otherwise you should set up an RSS feed with an app like Newsify that includes sites like Adweek, Ad Age, copyranter, KISSmetrics, etc. The industry is constantly evolving and it's worth it to keep up on what's going on now.

> In order to bring in enough money to live, I'd probably have to advertise […]

My main point is that word-of-mouth can be very powerful, viral advertising. I highly recommend reading The Tipping Point by Malcolm Gladwell.

> […] and work with unknown clients. That's when things get stressful and annoying.

My secondary point is that if you're aquiring clients through closer connections such as friends, friends of friends, or even friends of friends of friends, yes, they will be progressively more "unknown" and "untrustworthy" but it's still (in my opinion) the best method of finding the most trustworthy first.

What have you got to lose? Not much, when you consider the flexible time schedule. That is, start with a full-time job supporting you financially, and do freelance work in your (little) free time until you reach a point where you can support yourself with a part-time job plus freelancing. From there you can try progressing to supporting yourself mostly or fully with freelance work.

> That's when things get stressful and annoying.

So, your present job is neither stressful nor annoying?

Tell us a little bit more about yourself. What entertainment genres do you like? Are there any subjects you want to learn more about?

Here's a few good books I've read recently:

• 1491; about cultures in the Americas before Columbus arrived. There was a lot more going on than you'd think.
  
  
• The Tipping Point: about looking at big trends and processes and finding the place where you can make a difference.
  
  
• Storm Front: Book 1 of the Dresden Files: One of my favorite fiction series. Urban fantasy about a wizard who works as a private detective in Chicago. Phillip Marlowe/film noir sort of attitude with a lot of insight and humor.

Are you thinking about The Tipping Point or Blink by Malcolm Gladwell? I don't know if he is entering the Obama Administration in any way, but I would not be incredibly surprised, and the books are similar enough in style and scope to be compared against Freakonomics.

Books!:
http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624/ref=sr_1_4?ie=UTF8&qid=1370576210&sr=8-4&keywords=malcolm+gladwell

http://www.amazon.com/Blink-The-Power-Thinking-Without/dp/0316010669/ref=sr_1_6?ie=UTF8&qid=1370576210&sr=8-6&keywords=malcolm+gladwell

A mental mind fuck can be nice

Malcolm Gladwell's The Tipping Point is all about the phenomenon of how certain things become popular seemingly overnight. It's not a new phenomenon, nor is it limited to YA books, or books at all.

Yes, protests ARE a great start! But there needs to be steps beyond that also that are in place. A plan to get to what you need.

Good book: http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624

Well there's the sequel of course: Superfreakonomics. And everything by Malcom Gladwell kind of falls into the same genre: The Tipping Point, Outliers, Blink... Then there's The Long Tail by Chris Anderson of Wired and Bad Science by The Guardian's Ben Goldacre....

A Short History of Nearly Everything is also absolutely brilliant 'popular science' but not as 'generation now' as the ones above.

That's just top of my head. All of these books are a few years old but still a great read. I'd say they're all typical Redditor reading if that makes sense.

connectors, mavens, and salespeople

had to read this for my social psych class this quarter

Podcasts:

• Online Marketing Made Easy
  
• Growth Marketing Toolbox
  
• Social Media Marketing
  
• Build Your Tribe
  
• Everyone Hates Marketers
  
• Pat Flynn Smart Passive Income
  
• Masters of Scale
  
• How I Built This
  
• Tim Ferriss
  
• Startup School with Seth Godin or Akimbo
  
• GaryVee Audio Experience
  
  Books:
  
  
• Anything by Seth Godin
  
• 22 Immutable Laws of Marketing
  
• Blue Ocean Strategy
  
• Small Giants
  
• Crush It
  
• The Tipping Point
  

Although I'll admit that this is the first I'm hearing of the Rob Ford plan, I'm skeptical that there's going to be any removal of murals that were created with the property owner's consent and participation. (Possibly paid for in part by the property owner).

I could be wrong, but I'm sure the "good" graffiti is safe.

> are going to come back 5 times harder with the spraypaint and the sharpies just to piss them off.

That's not true.

Malcolm Gladwell's Tipping Point (http://amzn.to/hGgGmT) has a write up of how that goes:

> "We had a yard up in Harlem on one hundred thirty- fifth Street where the trains would lay up over night," Gunn said. "The kids would come the first night and palm the side of the train white. Then they would come the next night, after it was dry, and draw the outline. Then they would come the third night and color it in. It was a three-day job. We knew the kids would be working on one of the dirty trains, and what we would do is wait for them to finish their mural. Then we'd walk over with rollers and paint it over. The kids would be in tears, but we'd just be going up and down, up and down. It was a message to them. If you want to spend three nights of your time vandalizing a train, fine. But it's never going to see the light of day."

It's specific to Subway cars, but it relevant. Graffiti takes work and costs money (cans of paint add up). That's not in unlimited supply for those who're willing to do it. Even if it ends up being a war of attrition, the city has deeper pockets for dealing with the issue than the individuals who want to paint everywhere.

EDIT: I should add that he's not going to be able to make it go away 'forever' - just while he's paying attention to it. Graffiti creeps back in as soon as you stop posturing and posing over it.

http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624

Copywriter's Handbook

Ogilvy on Advertising

My Life in Advertising by Claude C. Hopkins


Pick Me: Breaking into Advertising and Staying there - By Nancy Vonk Invaluable to me when I was in school. Read it more than my textbooks

Zag: The Number one strategy for high performance brands

Tipping Point - Malcom Gladwell

Also if your looking for a great book on the monkey-sphere and other cool psychological things, I highly recommend checking out The Tipping Point by Malcolm Gladwell

Before killing yourself to try to promote a company that's paying you less than minimum wage you should make sure you have a clear path to success mapped out. If you double the listeners of this radio station by breaking your back for a pittance -- who's say that the owner/manager decides to hire someone with a more marketing-focused background once they have additional revenue coming in?

A good plan would be to do this: Schedule a meeting with your superior and tell him that you're interested in expanding your roles and responsibility with the organization. Make sure to stress that you're not trying to shirk your current duties and responsibilities but rather you have an interest in helping the company to grow. Ask him, politely but plainly, if company growth could somehow benefit your wages / salary; for example, if you do well and show that you're improving the company over the next 30-60 days, if that could translate directly to another £1. Then another £1. And so on.

Be careful about this because it could backfire and you could lose your job entirely, but it's worth the effort because then at least you know where things stand. Once you know where things stand - go wild. Buy some basic marketing books such as Zag: The Number One Strategy of High Performance Brands and The Tipping Point: How Little Things Can Make a Big Difference. These don't necessarily have immediate strategies/tactics, rather they'll help your mind start working properly in terms of what type of marketing strategies can be successful. Then, for immediate strategies, start reading sites like Entrepreneur's Marketing section every day. You'd be surprised at many growth efforts are simply logical. The formula is simple: knowledge + time = growth -> success.

Good luck!

EDIT: Source - I build companies.

Check out The Tipping Point: How Little Things Can Make a Big Difference. I had the same question, and it answered it.

It's funny how pedophilia only became a problem when people started talking about it...pretty sure Malcolm Gladwell wrote a book about that phenomenon.

This might be a much smaller scale, but in Gladwell's Tipping Point he explores people he calls "mavens" and "connectors". These are relatively small numbers of people who disproportionately influence the masses even without being assigned powers. Your question reminds me of that book.

The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

The Power of Habit: Why We Do What We Do in Life and Business - Charles Duhigg

Thinking, Fast and Slow - Daniel Kahneman

------------ On my list -----------------

Think Like a Freak - Steven D. Levitt & Stephen J. Dubner

leí sobre el caso famoso y el efecto espectador en The Tipping Point

un buen libro.

for anyone who wants to know where you got that idea

The Four-Hour Workweek seems to spark up a lot of controversy when mentioned, I was even skeptical when reading it, but it honestly changed my life. It inspired me to become an entrepreneur, it's packed with case studies that inspire you to escape 9 to 5, and has plenty of great resources for someone starting their first online business, or for anyone looking to improve their work efficiency and spend less time at the office.

I'm also currently reading:

• The Tipping Point
  
  
• The 7 Habits of Highly Effective People
  
  
• How to Win Friends and Influence People
  
  
  May seem overly mentioned or cliche, but they're cliche for a reason!

Start With Why [Simon Sinek]

48 Laws of Power [Robert Greene] (33 Strategies of War, Art of Seduction)

The 50th Law [Curtis James Jackson]

Tipping Point:How Little Things Can Make a Difference and Outliers: The story of Succes [Malcolm Gladwell]

The Obstacle is the Way, Ego is the Enemy [Ryan Holiday] (stoicism)

[Tim Ferris] (actually haven't read any of his books, but seems to know a way to use social media, podcast, youtube)

Get an understanding to finance, economics, marketing, investing [Graham, Buffet], philosophy [Jordan Peterson]

I like to think us/you/business is about personal development, consciousness, observing recognizable patterns in human behavior and historical significance. It's an understanding of vast areas of subjects that connect and intertwine then returns back to the first book you’ve read (Start with Why) and learn what you've read past to present. Business is spectacular, so is golf.



To Add:

Irrationally Predictable:The Hidden Forces that Shape Our Decisions - [Dan Ariely] (marketing)

The Hard Things About Hard Things - [Ben Horowitz] (business management)

Black Privilege: Opportunity Comes to Those Who Create It - [Charlamagne Tha God] (motivation)

The Lean Startup: Use Continuous Innovation to Create Radically Successful Businesses - [Eric Ries]

Zero to One: Notes on Startups, How to Build the Future - [Peter Theil]

Hey there, thanks for subscribing!

Since you're coming in in the middle of the month, I wanted to let you know that we selected Tipping Point:... by Malcolm Gladwell as the January read.

Here is a non-affiliate link to the book's amazon page if you're interested in joining for January.

Thanks again!

Getting all blubbery about it isn't going to stop them. These vegans are out there fighting a battle with actual conviction. Society and policy isn't shaped by what's objectively "right" or "wrong", it's shaped by who fights the hardest and without fail. If we cave to their demands, they win. If we close down our shops and farms because they harassed us or stole from us or beat us up, they win. Every foot you yield is a foot they gain, and they won't give it back easily.

You can sit around crying on your safe space anti-vegan reddit forums about how people are mean and bad or whatever, but the simple reality is that if vegans continue to do this kind of thing unchecked, complacent society will eventually cave to their demands. It's all outlined in The Tipping Point.

The Long Tail or The Tipping Point

> First, your standarts are way to high.

Your standards are way too low.

> getting an extra fan would have more impact than getting a better PSU.

I agree in the sense that it would have more negative impact. An extra fan = more power consumption and more noise. If you don't care about noise, that's fine.

> Effect on the grid ? For a few % just for the PC ? Have you looked how much power a fridge or an oven needs ? Lightbulbs ? The effect on the grid is negilible.

I'm going to suggest you read this book.