#2,010 in Business & money books
Reddit mentions of Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Sentiment score: 2
Reddit mentions: 2
We found 2 Reddit mentions of Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising. Here are the top ones.
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- Used Book in Good Condition
Features:
Specs:
| Height | 8.5 Inches |
| Length | 5.74 Inches |
| Number of items | 1 |
| Release date | September 2005 |
| Weight | 0.89066753848 Pounds |
| Width | 1.1 Inches |
Sure can! I work in advertising so I actually read a LOT of stuff related to the industry.
And Then We Set His Hair on Fire is by BBDO's Phil Dusenberry, and is about a life in advertising. It's pretty good, and has some good anecdotes and advertising-world stories and insights in it.
Confessions of an Advertising Man by David Ogilvy is interesting.
Basically also, any books written by Fallon, Della Femina, Dusenberry, and Ogilvy are very advertising-intensive with also a look at what it used to be like inside of an agency.
Also, for your PR side, I've also heard good things about Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR but have yet to get around to it.
I hope these help!
Toasted Corn, Taco and Nacho Cheese at one point in time were all marketed with equal weight. That was until a market researcher named Roger Enrico came along. He found that Toasted Corn and Taco had a trial rate of 40%, meaning that 4 in 10 consumers had tried Toasted Corn and Taco. However Nacho Cheese was only at 10%. This was mindblowing news when he found that the sales of Nacho Cheese was equal to that of Toasted Corn and Taco. It was selling 400% faster than the other two flavors, but less people knew about it. He insisted that Nacho Cheese be the only ads run, as to boost trial of this flourishing flavor. Sales doubled in one year, and Frito-Lay became the giant you know today. Source