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Reddit mentions of Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

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We found 1 Reddit mentions of Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition. Here are the top ones.

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Found 1 comment on Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition:

u/mttj · 2 pointsr/marketing

Thanks for clarification re: Excel, you had me worried a bit! Moving forward, let's try to think of some things that may be on test...

Maybe they might provide you with a huge data table and ask you to do some things with it. It may/may not be in Excel. You might have to do an import.

Some things things to do with that data:

• Pivot Tables to analyze
• Random Sampling
• Advanced charting
• Data summarization forumlas
• Calculating confidence intervals
• etc.

I would Google around, try to find some books re: Excel + Market Research. Here is one:
http://www.amazon.com/Basic-Marketing-Research-Excel-Edition/dp/0135078229/ref=pd_sim_sbs_b_2

Good luck!