Reddit mentions of Building a StoryBrand: Clarify Your Message So Customers Will Listen

For copy:

"Learn More" is a terrible call to action. It makes it seem like the customer has to do something else. "Record Now" or "Tell Your Story" -- something that gets them excited to record a podcast would be better here.


Your second header

> We'll walk you through our process

Again, puts the customer as someone that has to learn something from you. Not you doing something for your customer. Then you mention clearing up bottlenecks in their process? If they have a process, why do they also need your process?

The first bit of copy after the hero image needs a line break:

> Whether you’re just starting out or already or have a full-fledged show developed, we have services that will fit your need. (line break) We’ll clear up any bottlenecks in your process and help you get back to podcasting about what you love most!

right now, There's a few words just hanging off on another line by itself, and it looks odd, IMO.

Couple of design things I would personally change.

At the top of the page, you have your business typed out. Then again at the top of the footer, but then a small logo in the bottom of the footer? I'd pick one of the two and try to stay consistent in the places people would typically see your branding. I like the logo, and would probably (sizing allowing) use that.

Your second parallax background image is a girl on a weight bench. Not sure how that relates to podcasting, might consider changing that!

"Ready to get started?" Is a terrible thing to put above your contact form. It gives the reader way too easy of an out. People will naturally make excuses not to start something new, especially if they've never done it before. They don't need you asking them to think about reasons not to start. Maybe something like:

> The World Needs to Hear You!

For all of your call to action buttons, they're black with white text. So is the rest of your website. They don't stand out, and they should. In your section with two buttons (one says "Click here to Learn More" and one says "Get In Touch Now") one of these should be a pop of color (Get in Touch), and the other should be a more muted version of it. I'd probably change the text to be more indicative of what it's doing "Learn More about the Process". You could probably even make this just a text link, and then have a single bright call to action button.

These are all IMO. Have you ever read "Building a Story Brand"? This website could use a little bit more focus on making your customer the hero of the story. Especially given the medium is all about them, anyway.

It's called "Building a Storybrand", my fault

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

The book "building a storybrand" really helped me when I was thinking of my brand and where I wanted to take my stream. I highly recommend this book. https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Read this book https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=mp_s_a_1_3?ie=UTF8&qid=1540049636&sr=8-3&pi=AC_SX236_SY340_FMwebp_QL65&keywords=story+brand&dpPl=1&dpID=41gwu0NcCrL&ref=plSrch

It goes into creating a story around a brand. If your website is just like every other site then there's no reason to buy from you. Focus on what makes you unique and your customer experience.

If you're selling on your website get your tracking system in place. Callrail.com for call tracking, Analytic goals and Google ads. It's much harder to setup that you would think and I think finding a good developer that is familiar with all the setup is important.

Have all your accounts setup under your name and add the developer as a manager (not admin). There is absolutely nothing worse that a developer relationship going sour and they're holding all the cards.

Check upworks.com for a designer. Look overseas to find good deals, ask for references and portfolios. Be specific on what you want so there's no feature creep on your website that ends up costing you more.

Don't pay your developer upfront except for a deposit. Final payment should be given when everything is completed.

After taking a very quick breeze through your landing page overall I'd say simple and to the point which is great. I would say however I feel your landing page needs more of a kick. I feel you need something that grabs the users attention and says, "you need me now, and without me your f*c**d"

I'd recommend this book called building a story brand.

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Good luck! Feel free to message me if you want to talk shop.

I’ve read a lot of B2B marketing books and this is a new one that stands out: Building a StoryBrand

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329