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Reddit mentions of Creative Advertising, New Edition

Sentiment score: 2
Reddit mentions: 2

We found 2 Reddit mentions of Creative Advertising, New Edition. Here are the top ones.

Creative Advertising, New Edition
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Thames Hudson
Specs:
Height11.3 Inches
Length10 Inches
Number of items1
Release dateJune 2008
Weight3.2848877038 Pounds
Width0.8 Inches
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Found 2 comments on Creative Advertising, New Edition:

u/scarlettcat ยท 6 pointsr/copywriting

The 'Inconvenient Truth' piece was written by Suzanne Pope who also has an ad blog - Ad Teachings. I keep that on my must-check-every-morning list.

My other go-to creative resource is the Kickstart Catalogue. Great for concept work. It was taken from a book (Creative Advertising) with heaps of examples of each technique. Well worth having on your book shelf.

u/pmm_ ยท 2 pointsr/advertising

Read Hey, Whipple, Squeeze This front to back.

Then, from there, it depends what you're going to be doing. I'm a copywriter so I read a lot of books tailored to that.

  • Advertising Concept Book
  • Creative Advertising
  • Contagious
  • And spent a lot of time on www.moderncopywriter.com looking at books to base mine off of.
  • I've heard the Ogilvy books are good. I should read them.

    If you're not going in the creative side, there are still plenty of other books - and I think Whipple applies to all.