#14 in Marketing & consumer behavior books
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Reddit mentions of Cute, Quaint, Hungry And Romantic: The Aesthetics Of Consumerism
Sentiment score: 2
Reddit mentions: 2
We found 2 Reddit mentions of Cute, Quaint, Hungry And Romantic: The Aesthetics Of Consumerism. Here are the top ones.
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http://www.amazon.com/Cute-Quaint-Hungry-Romantic-Consumerism/dp/0306810476/ref=sr_1_1/105-7908670-8662020?ie=UTF8&s=books&qid=1181421999&sr=8-1
It was great. I'd read half of it, before my friend stole it from me because he couldn't wait. I never got it back, unfortunately.
Came across this http://www.experimental-psychology.de/ccc/docs/pubs/Carbon2010b.pdf academic article that touches on this.
"The potential of changing appearances has been intensively and explicitly used by the consumer product industry. As design aspects of consumer products are constantly increasing in importance (Carbon & Leder, 2005a; Carbon, Michael, & Leder, 2008), changing the products’ form is one instrument to stimulate market success due to novelty and innovativeness aspects (Hirschman,1980; Kreuzbauer & Malter, 2005). According to the Most Advanced Yet Acceptable (MAYA) design principle, such a change should not be abrupt, as beholders prefer designs that are advanced (novel, innovative), but also familiar enough to still be manageable (Hekkert, Snelders, & van Wieringen, 2003)."
Also, there is a really good book that touches on MAYA design and aesthetics Cute, Quaint, Hungry And Romantic: The Aesthetics Of Consumerism