Reddit mentions of Decoding Advertisements: Ideology and Meaning in Advertising

This is a very basic introduction to semiotics. It uses comic style illustrations to give you the basics.

https://www.amazon.com/Introducing-Semiotics-Graphic-Guide-ebook/dp/B00OZHQF8K/ref=pd_sim_351_3/147-2065856-7100120?_encoding=UTF8&pd_rd_i=B00OZHQF8K&pd_rd_r=07e70def-3a9d-11e9-a5d1-a7cecbc1bccd&pd_rd_w=xNfFp&pd_rd_wg=tEByu&pf_rd_p=90485860-83e9-4fd9-b838-b28a9b7fda30&pf_rd_r=0EVZC57XFBM3STCR6JXC&psc=1&refRID=0EVZC57XFBM3STCR6JXC

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This book is what got me really interested in the subliminal messaging in advertising. It might be a bit dated, but it was really interesting.

https://www.amazon.com/Decoding-Advertisements-Ideology-Meaning-Advertising-ebook/dp/B0077BON08


I can't remember exactly what I took from this book, but I do remember using a lot of references from it for my dissertation. It's all around consumer behaviour. Again, a bit dated, but it's all about getting a grounding that you can apply to modern day.
https://www.goodreads.com/book/show/37328.The_Consumer_Society

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I haven't read either of these, but I do have them on my bookshelf for when I feel I need to brush up on what I learned in college.

https://www.bookdepository.com/Theory-Semiotics-Umberto-Eco/9780253202178

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https://www.amazon.com/Semiotics-Philosophy-Language-Advances/dp/0253203988