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Reddit mentions of Handbook of Pricing Research in Marketing (Elgar Original Reference)

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Reddit mentions: 1

We found 1 Reddit mentions of Handbook of Pricing Research in Marketing (Elgar Original Reference). Here are the top ones.

Handbook of Pricing Research in Marketing (Elgar Original Reference)
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Found 1 comment on Handbook of Pricing Research in Marketing (Elgar Original Reference):

u/ashwinmalshe ยท 3 pointsr/statistics

Pricing is a huge topic so it's usually covered through multiple books.

Utpal Dholakia is a marketing professor at Rice. You can request a free PDF copy of his book on pricing from the book website: http://utpaldholakia.com/book/

Another free book on zero pricing: http://blogs.ft.com/tech-blog/2009/07/wired-editors-book-on-free-is-free/

A lot more technical book edited by Vithala Rao from Cornell. The book is not free:
https://www.amazon.com/Handbook-Marketing-Reference-Handbooks-Management/dp/1849804419