#11 in Marketing & consumer behavior books
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Reddit mentions of How Brands Grow: What Marketers Don't Know
Sentiment score: 3
Reddit mentions: 4
We found 4 Reddit mentions of How Brands Grow: What Marketers Don't Know. Here are the top ones.
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Oxford University Press USA
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While I agree with you that SF is certainly "known", there's a reason brands (and, you could definitely treat/consider a city as a brand) continue to advertise. Colgate's been known for a LONG time, but if you talk to their CMO I doubt he/she would ever be content that people are "familiar enough" with Colgate for the time being, so they'll drop their ad spend for the next decade or so until they need to re-up brand awareness.
Good book that explores the subject (with a scientific slant) -
http://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
To be clear, I don't know why a city that already has more demand than supply for all that is "SF" and yet clearly doesn't want to let itself get on with the times and grow needs to advertise, I DO feel that were it trying to capitalize on its growing popularity, hosting the Superbowl would re-inforce and further that agenda.
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/
I would optimize your website for sales! Here's a few ideas off the top of my head.
A few marketing books:
extremely practical how to do stuff book:
http://www.amazon.co.uk/Strategic-Database-Marketing-Masterplan-Customer-Based/dp/0071773487/ref=sr_1_11?s=books&ie=UTF8&qid=1411566902&sr=1-11
inspirational:
http://www.amazon.co.uk/Purple-Cow-Transform-Business-Remarkable/dp/014101640X/ref=sr_1_1?s=books&ie=UTF8&qid=1411566950&sr=1-1&keywords=purple+cow
truthiness:
http://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?s=books&ie=UTF8&qid=1411566974&sr=1-1&keywords=how+brands+grow