Reddit mentions of Marketing of High-Technology Products and Innovations (3rd Edition)

If you want books used in universities, for traditional marketing, i'd get any edition of Kotler's Principles of Marketing. Newer editions will have a bit of digital marketing in it. If you want a book on digital marketing, aimed at traditional marketers, i'd go for PR Smith's Emarketing Excellence. This second book would be easier if you've read the first though. If you want a book that's about the application of marketing to product development and commercialisation, i'd check out Marketing of high technology products and innovation, but again, this book would make more sense after the other two.


Some of these books are like 700 pages long, but don't be intimidated or whatever. What I found interesting about basic marketing is that we innately know a lot of it. Studying the material just allows you to formalise what you already know. So it's not like reading a 700 page book on economics or maths, you'd fly through it.


Pdfs of all of these books can be found with a little looking too, but I personally find it easier to have a physical book if i'm studying. Any college libraries will have these in their collection, and a lot of public libs too