Reddit mentions of Measuring Marketing: 110+ Key Metrics Every Marketer Needs

My go-tos are the core texts from the Chartered Institute of Marketing's metrics module.

• Measuring Marketing: 110+ Key Metrics Every Marketer Needs
  
• Key Marketing Metrics: The 50+ metrics every manager needs to know.
  
  For fundamental marketing stuff, I always recommend HubSpot's Inbound Marketing certification and as somebody else mentioned, Google Analytics certification.
  
  I'm kind of an all-rounder, but in my experience, higher uppers want sexy tactics and sales - I've found there's not much patience for numbers and what they mean to get to said sales, or using data to do things better or more efficiently.
  
  What I'm getting at is that your knowledge of data is one thing, but translating it for presentation so other stakeholders see the relevance is half the challenge, so I'd suggest looking into marketing dashboards in particular.
  
  Best of luck!