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Reddit mentions of Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)

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We found 1 Reddit mentions of Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card). Here are the top ones.

Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
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Found 1 comment on Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card):

u/bigexecutive ยท 2 pointsr/statistics

Not sure if you would touch R for writing the survey, I only use it for post-survey analysis. The book Modern Marketing Research gives a lot of great insight into how to write surveys, especially is you are using it for a business application. I would also check out the Marketing Scales Handbook. They are the leaders in terms of opinion measurement.