#2,016 in Business & money books
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Reddit mentions of Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Sentiment score: 1
Reddit mentions: 2
We found 2 Reddit mentions of Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability. Here are the top ones.
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- Kogan Page
Features:
Specs:
| Height | 9.25 Inches |
| Length | 6.22046 Inches |
| Number of items | 1 |
| Release date | February 2017 |
| Weight | 0.881849048 Pounds |
| Width | 0.59055 Inches |
Not quite on the same par, but a bloody good book none the less https://www.amazon.co.uk/Neuro-Design-Neuromarketing-Engagement-Profitability/dp/0749478888 or i’d recommend this one https://www.amazon.co.uk/Design-Everyday-Things-revised-expanded/dp/0262525674 (probably closer to what you are looking for)
Marketing and UX are heavily linked, the research and strategy are similar, especially personas.
Do you check out behance and dribbble? It helps with the visual part. Do you work on an app, a website or something more eclectic (real-life / street displays, softwares...)? Neurodesign helped me better understand the logic behind design rules.
> (1) In-house designs have weaker visuals than agency contributions.
When you start off, yeah, but in-house designers are actually better for UX products. Agencies rushes to put out something pretty but not really well-thought. My boss hired a “UX” agency last year and they showed us really cheap and messy screens, we had to redo almost the whole thing. Beyond the fact they didn’t think anything through they used weak UI (unaffordable CTA). They even tried selling us free components from flaticons lol. So trust your skills, design agencies are sometimes a fraud.
> (2) Reinventing the wheel for key components (and having it produced before realizing it).
Honestly best advice is to practice off-work while working on personal projects. Do you work on Sketch? Sketch + InVision + Zeplin is the sh*t. I learnt how t master the above to help my developers.
> (3) Misinterpreted business requirements.
Do you participate in strategy meetings?
(4) Very late or sometimes nonexistent handoffs.
You mean you forgot to deliver something? I’m not familiar with the term “handoffs”. I use Trello to list all the things I need to do. Mentor use Gantt Project to follow up our projects, you could use it for your works.
> (6) Keeping the master file organized and updated for multiple designers on top of my large workload (a large complaint I have, but haven't received).
Make Sketch libraries! You know the perfectly organised symbols? I worked my ass-off for 2 weeks to make up the perfect master file with changeable colour symbols 👌
You can message me on Telegram @tipsyonne if you need feedback on screens :) we could even study UX process together, I’ve been really led back because of the fatigue lol