Reddit mentions of Organizing for Social Change 4th Edition

Read this book.

http://www.amazon.com/Organizing-Social-Change-4th-Edition/dp/0984275215

It's pretty much a guide to accomplish that. This book is ESSENTIAL for people who want to enact change. As for media exposure?

1. Have a clear message.
   Decide what you are calling for and keep repeating it clearly and concisely. Don’t dilute strong arguments by going off on tangents or harping on trivialities. Relate your cause to everyday concerns. For example, if you’re campaigning for ethical investment, point out that it is financially viable and has a positive effect on the world. If you speak calmly and appeal to common understandings, radical ideas can appear not only sensible but even obvious.
   
   
2. Make media a priority.
   Effective campaigning means making media engagement a priority. I have often seen activists organize an event and then think about promoting it to the media. Put media at the center of your planning from the beginning.
   
   
3. Offer news.
   Something is news only if it is new. Discussions of opinions are not news—but you can make them news.
   
   
4. Watch your timing.
   If you are aiming for a weekly paper that goes to print on Tuesday afternoon, don’t hold an event on Tuesday evening. Be where journalists are, both literally and metaphorically. It’s difficult to get journalists to come to a protest outside a company’s offices, but if you demonstrate outside the company’s big annual meeting, business correspondents will already be there. Contact them in advance and there’s a good chance they’ll come over to speak with you.
   
   
5. Talk to journalists.
   It sounds obvious, but it is often overlooked. Issue a news release when you act or respond to events, but don’t rely on the release alone. Get on the phone with the journalists who have received it. Be concise and brace yourself for disappointments—most of them will not be interested. But chances are you will find someone who wants to know more eventually.
   
   
6. Build contacts.
   Go back to journalists every time you have a story, especially those who seemed interested earlier. If you’re concise and reliable, and give them good stories, they will soon be phoning you for comments. When this happens, make sure that someone is available. A good relationship with a few journalists is worth a thousand press releases.
   
   I understand that Suey not down with this. She's rather put people on blast on Twitter. Whatever, its 140 characters and offers reaction, not pro-action. Being proactive changes minds and attitudes.
   

I got my start in politics as a political operative in Rhode Island working on state environmental issues and I used to teach a Junior High after school program about political activism. I have to dig around my attic a little bit, but I think I have an old text book that we used to use to teach new political organizers how to be effective. If you want me to find it and are willing to p.m. me a address or PO box or something, I could probably send it to you.

I will say this, being a good political organizer has nothing to do with whether or not you personally can vote but everything to do with how much credibility you have on the issue and with the community that you're communicating to.

[This is the book we used to use] (https://www.amazon.com/Organizing-Social-Change-Bobo-Kendall/dp/0984275215).

Obviously doesn't help for just like one upcoming protest, but could be a roadmap for future work. Also, look up writing press releases, pretty easy to get eyes on your event by writing a press release and just sending it along to local and national press.