#314 in Business & money books
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Reddit mentions of Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Sentiment score: 5
Reddit mentions: 8
We found 8 Reddit mentions of Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics). Here are the top ones.
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Number of items | 3 |
Weight | 0.8157103694 Pounds |
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Second Influence. Getting Everything You Can is good if you are basic in marketing, I would not recommend it for people who are more advanced.
If you don't know what a "business goal" is, you need to read this:
And I have these in my list on amazon. Would love to get some opinions on them:
 
How to Win Friends and Influence People
by Dale Carnegie
 
Secrets of a Freelance Writer: How to Make $100,000 a Year or More
by Robert Bly
 
Words that Sell
by Richard Bayan
 
Tested Advertising Methods
by Caples and Hahn
 
Writing That Works
by Kenneth Roman and Joel Raphaelson
 
Confessions of an Advertising Man
by David Ogilvy
 
The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout
 
The Robert Collier Letter Book
by Robert Collier
 
Nicely Said: Writing for the Web with Style and Purpose
by Nicole Fenton and Kate Kiefer Lee
 
Letting Go of the Words
by Janice (Ginny) Redish
 
Essential English for Journalists, Editors and Writers
by Harold Evans
 
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
by Lindsay Camp
 
Writing Tools: 50 Essential Strategies for Every Writer
by Roy Peter Clark
 
Read Me: 10 Lessons for Writing Great Copy
by Roger Horberry and Gyles Lingwood
 
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
by Luke Sullivan
 
WRITE IN STEPS: The super simple book writing method
by Ian Stables
 
On Writing Well
by William Zinsser
 
The Wealthy Freelancer
by Steve Slaunwhite, Pete Savage and Ed Gandia
 
Write Everything Right!
by Denny Hatch
 
The Secret of Selling Anything
by Harry Browne
 
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
by Chris Murray
 
On Writing
by Stephen King
 
Writing for the Web
by Lynda Felder
 
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley
 
This book will teach you how to write better
by Neville Medhora
Are you giving away a story free to subscribers? Where in your front matter / back matter do you put your CTA (Call to Action) to entice them to sign-up? Do you use images or just text? For every 100 books you sell (or give away free), how many subscribers are you getting on average? It's work, but it's soooo worth it.
ETA: Throwing some power words into your CTA/headline might help too. The Lust column on that page, for instance, has some juicy words to use for your CTA/headline. Have I mentioned the importance of your CTA/headline enough yet? ;)
ETA TOO: If you want some homework, read Influence by Cialdini and/or Tested Advertising Methods for some basics on marketing. For even more author-specific newsletter tips, check out Mark Dawson and/or Nick Stephenson.
Tested Advertising Methods by John Caples is a quick read that goes into the psychology behind why people buy. It really helped me get a clear idea on how to structure my copy when I first got started.
Check it out: http://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011.
Cashvertising
Great book on marketing, the psychology behind it, and how to put it all together. Very information-rich, not much fluff. Definitely a book to always have around.
Scientific Advertising
Often credited as the book that started the scientific, data-driven approach to advertising and marketing.
Tested Advertising Methods
Another classic that all marketers/advertising professionals should read.
These are some of my sources:
Tested Advertising Methods
Cashvertising
No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses
Outrageous Advertising
Mind you, these books are filled with the stuff that works (with the evidence to back it up (I've used them successfully, too)).
Nothing against your girlfriend, but if you are going to counter a marketing argument, please provide some sources. Someone may read your post and it may end up costing them a lot of money due to incorrect information.
Copy writing is something I have been studying for years, and asking a question as a headline is a sure fire way to disqualify disqualified prospects. Thus saving you the time and hassle of working with bad leads.
Thanks for the input, it adds to the discussion.
This might sound odd, but you could try your hand at copywriting, at least the short copy and direct mail variety. You have a limited space and have to make every word count. "Tested Advertising Methods" and "How to Write a Good Advertisement" are good starts, especially the information on using short words and sentences.
The main idea is to use a more direct style and make every word have more meaning, and to be honest, copywriting is one of the best ways I know how to do that.
Well, it's my job, so definitely I can recommend some resources for you to learn from.
Customer Manipulation - Chloe Thomas
Seductive Interaction Design Creating Playful, Fun, and Effective User Experiences - Stephen Anderson
Gamify How Gamification Motivates People to Do Extraordinary Things - Brian Burke(2014)
Tested Advertising Methods
The Irresistible Offer How to Sell Your Product or Service in 3 Seconds or Less - Mark Joyner 2005
Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing - Roger Dooley
No need to thank me Jeff Bezos, you rich smart man.