#278 in Business & money books
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Reddit mentions of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Sentiment score: 6
Reddit mentions: 13
We found 13 Reddit mentions of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!. Here are the top ones.
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- HarperBusiness
Features:
Specs:
Color | White |
Height | 8 Inches |
Length | 5.31 Inches |
Number of items | 1 |
Release date | April 1994 |
Weight | 0.28 Pounds |
Width | 0.36 Inches |
this is a MUST READ before you begin.
https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667
also, another suggestion would be a site with a live global map.
two maps actually.
one map shows the countries that are priced out of using crypto due to bitcoin fees.
The other shows the countries that CAN use bitcoin cash.
I recently read the (old) book The 22 Immutable Laws of Marketing, and it provides an interesting lens in which to view this landscape.
First of all, there is a lot of emphasis on being first in a market. Soylent is obviously the perfect example of this. They were first, and in many ways this is more valuable in a business sense than other measures of product quality. Soylent, you could say, has become the "Kleenex" of powdered foods - its name is synonymous with the category. Really, it has done what all new businesses would love to do - invent its own category in which to be first, a category with enormous growth potential and no competition. Soylent is the first powdered food, not the newest alternative to Ensure.
Many would-be competitors have sprung up, attempting to be Soylent, with little differentiating them other than availability outside the US (or even availability inside the US, for that matter!). However, one in particular has distinguished itself as a worthy competitor, in a business sense: Joylent.
Instead of trying to copy Soylent exactly, Joylent does an excellent job of positioning itself as "just like Soylent, but opposite" - with flavors in response to Soylent's monolithic blandness, with irreverence and humor in response to Soylent's sterile, clinical seriousness, but with, at the core, a product that is almost indistinguishable in how it is intended to be used and what it means to provide. This is an excellent strategy for reaching a sustainable second place in response to an overwhelming number one - it is Pepsi's response to the dominance of Coca-Cola, for example. And number two in a growing market with unlimited potential is not a bad place to be. Especially if number one happens to stumble somewhere along the way.
For the rest, and I would argue that means everyone other than Soylent or Joylent, the strategy that remains is for each to grab a unique point of differentiation, each with its own niche that it can be identified and known for. To chase after Soylent and Joylent at this point would be foolish. Instead, we can choose one word or concept to own and excel in. For example, who will own the word ketosis? I would argue that a clear winner has not yet emerged here. Or weight-loss? Or even taste or flavor? (Or, dare I say it, cheap?)
Or for an obvious example, it seems that my own Custom Body Fuel owns the word custom within this reddit community, but to be honest I'm not convinced that it is as valuable a word to own at this point as it may seem from the outside. The subset of people who really need customization is a very small subset of an already small niche market, and the operational infrastructure needed to address this niche at scale is still beyond my grasp.
The holy grail, of course, would be to create yet another new category within and yet beyond "powdered foods" in some sense, in which to be the first and best, like Soylent. I don't know yet what that may be (it may be many things) or whether anyone here will come upon it, but it's worth thinking about.
I've read about 50-60 books on marketing and I can boil down everything you need to know about marketing in these two articles and one book:
And I have these in my list on amazon. Would love to get some opinions on them:
 
How to Win Friends and Influence People
by Dale Carnegie
 
Secrets of a Freelance Writer: How to Make $100,000 a Year or More
by Robert Bly
 
Words that Sell
by Richard Bayan
 
Tested Advertising Methods
by Caples and Hahn
 
Writing That Works
by Kenneth Roman and Joel Raphaelson
 
Confessions of an Advertising Man
by David Ogilvy
 
The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout
 
The Robert Collier Letter Book
by Robert Collier
 
Nicely Said: Writing for the Web with Style and Purpose
by Nicole Fenton and Kate Kiefer Lee
 
Letting Go of the Words
by Janice (Ginny) Redish
 
Essential English for Journalists, Editors and Writers
by Harold Evans
 
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
by Lindsay Camp
 
Writing Tools: 50 Essential Strategies for Every Writer
by Roy Peter Clark
 
Read Me: 10 Lessons for Writing Great Copy
by Roger Horberry and Gyles Lingwood
 
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
by Luke Sullivan
 
WRITE IN STEPS: The super simple book writing method
by Ian Stables
 
On Writing Well
by William Zinsser
 
The Wealthy Freelancer
by Steve Slaunwhite, Pete Savage and Ed Gandia
 
Write Everything Right!
by Denny Hatch
 
The Secret of Selling Anything
by Harry Browne
 
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
by Chris Murray
 
On Writing
by Stephen King
 
Writing for the Web
by Lynda Felder
 
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley
 
This book will teach you how to write better
by Neville Medhora
A few recommendations:
https://www.amazon.com/gp/product/1601630328/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (Ca$hvertising)
https://www.amazon.com/gp/product/0887306667/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (the 22 immutable laws of marketing)
https://www.amazon.com/gp/product/1591845335/ref=oh_aui_search_detailpage?ie=UTF8&psc=1 (Seth Godin)
There's too many to name. There's not really a lot that pack so much punch that they're more important than getting your hands dirty and doing.
Many people mistakenly think that just because they're good at social media that they will be good at social media marketing. It's an entirely different beast.
Do you have any experience in branding or marketing basics? You need to be able to create strategic briefs, messaging guides, create and effectively track goals that will solve your client's pain points.
Recommended books:
Ogilvy on Advertising
22 Immutable Laws of Branding
22 Immutable Laws of Marketing
After that I would learn more about content marketing. How to create good, compelling stories that not only engages the brand's followers but stores that legitimately helps them as well.
Blogs to subscribe to:
Content Marketing Institute
Hubspot
*CMI also had a podcast called PNR that is a great way to keep up on latest news, trends and predictions. I recommend subscribing to it.
Speaking of blogs, consider including them as part of your content strategy. They make easy fodder for social posts and drive traffic to the client website.
A few final things to note:
That's about all I got for now. Lemme know if you have any questions.
I think most marketers would agree this book is a great starting point to learn some of the fundamental marketing principles(theories).
https://www.amazon.ca/22-Immutable-Laws-Marketing-Violate/dp/0887306667
I will caution you when you do google searches for marketing that there are endless numbers of crappy “marketing courses” and gurus — don’t waste your money.
https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667
Best I've read and it's not close.
https://buffer.com/library/social-proof
You might want to read a few Marketing books if you're going to start a business. (https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667, https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587/ref=pd_lpo_sbs_14_t_1?_encoding=UTF8&psc=1&refRID=A83W2B73QMKMTAK2D36K)
Podcasts:
Books:
I thoroughly enjoyed The 22 Immutable Laws of Marketing
It amazes me how many parallels I see between these actions and these teachings which in my views may have been valid once when global communication was muted; but now that connections are bridged through the Internet completely fall apart. And yet I STILL constantly see business/markets cling desperately to these dusty philosophies...
Any product will spawn competition. You can either let another company be the competition, or you can provide your own competing product.
The 22 Immutable Laws of Marketing is a fantastic book that covers many ideas like this, and provides insight into much of how we think as humans. Read it and consider, for example, the rise and fall of various open source projects as you do.