#14 in Sales books
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Reddit mentions of The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Sentiment score: 1
Reddit mentions: 1
We found 1 Reddit mentions of The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results. Here are the top ones.
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Features:
Specs:
| Color | Sky/Pale blue |
| Height | 9.29 Inches |
| Length | 6.28 Inches |
| Number of items | 1 |
| Release date | September 2015 |
| Weight | 1.05 Pounds |
| Width | 1.05 Inches |
My current company has me selling off this god awful fucking outdated book and "technique." So obviously I do what I think is best for the modern era.
I get the core content of what he's trying to convey, but my sales leadership is more outdated than this dude's outdated pop culture references.
I think the best sales books are The Challenger Sale, The Challenger Customer, and The New Solution Selling
AND!!! Personally, I think, especially as you progress into a more advanced sales career, THE takeaway of what it is to sell in a modern world is best encompassed in The Challenger Customer...it more or less boils down to the fact that customers are more informed than ever, old-school "slick" sales techniques do not work, and by the time the customer is meeting with you, they are like 75% into the buying process.
The days of being the smooth talking sales guy are over (thank god!).