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Reddit mentions of The Challenger Sale: Taking Control of the Customer Conversation

Sentiment score: 2
Reddit mentions: 2

We found 2 Reddit mentions of The Challenger Sale: Taking Control of the Customer Conversation. Here are the top ones.

The Challenger Sale: Taking Control of the Customer Conversation
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    Features:
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Specs:
Release dateNovember 2011

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Found 2 comments on The Challenger Sale: Taking Control of the Customer Conversation:

u/The_Dead_See ยท 6 pointsr/graphic_design

Rationalizing why a version is better never works, people don't like to be told that they're wrong. This is why graphic design is 50% salesmanship. Selling clients on a concept is half the battle. There are tried and tested ways to present ideas that don't come across as "I know better than you so do it this way...". Even body language can play an important role. I recommend getting some good books on sales psychology and pitches. Pitch Anything and The Challenger Sale are good starts.

u/layer-3 ยท 1 pointr/sysadmin

Disagree with the notion that most vendors provide the same products, especially when it pertains to professional services engagements. The vendors that position their solutions on price certainly fall into that category. However there are the select few that are truly solution agnostic and focus on embedding themselves in the day to day experiences of the customer so they can understand the requirements. These vendors are in a better position to engineer a solution that meets the customer needs. The relationship between customer and vendor is a healthy byproduct of the engagement, as opposed to the relationship being the reason for the engagement. There's plenty of data out there that also suggests that it's no longer solely about the relationship.

These two books helped me understand complex sales, especially those involving multiple stakeholders and the disfunction that often occurs within the decision making. process.

The Challenger Sale by Matthew Dixon

https://www.amazon.com/dp/B0052REP7K/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

The Challenger Customer by Brent Adamson

https://www.amazon.com/dp/B00SI02FLG/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

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