Reddit mentions of The Little Blue Book: The Essential Guide to Thinking and Talking Democratic

George Lakoff will help you understand conservatives (and swing voters) better than any pundit ever could.
He also does a great job of explaining the moral nature of politics, and how liberals can formulate better moral arguments to persuade what he calls "bi-conceptual" voters.

Edit: The poll referenced in this very post is one of many examples I've seen in recent years of actual data backing up Lakoff's theories. When combined with recent studies showing the differences between the parts of the brain liberals and conservatives use to process political/moral issues, Lakoff's concepts are dead-on.

I'm being down-voted, but seriously. This isn't just once in a lifetime. We can repeat this. We have to. Electing Bernie once won't do much this first point . We need to sustain. We need a new generation of politicians like Bernie. That is the only way the liberal vision will survive.

George Lakoff has some great ideas on liberal language that people should read! Language is important! I'll post some links to his works. Incorporate them into your daily life. PM me and I might buy you the books. We need an awaking of liberal frames.

http://www.amazon.com/Dont-Think-Elephant-Debate-The-Progressives/dp/1931498717

http://www.amazon.com/The-Little-Blue-Book-Democratic-ebook/dp/B007WT31BM

Little blue book annotations:

http://www.nowforourturn.org/Reframing/The%20Little%20Blue%20Book.pdf

Seriously. The language of the debate is important. I'll be releasing a paper on language of Bernie vs Hillary soon. I'm not respected or good at writing, but I think it has a good few points on the language we use. It's more important that people think.