#22 in Direct marketing books
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Reddit mentions of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Sentiment score: 1
Reddit mentions: 1
We found 1 Reddit mentions of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Here are the top ones.
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- Length x Width x Thickness: 4.75" x 2.5" x 0.4" (12.1 x 6.4 x 1cm)
- Color: White and Green
- Volume button color: Silver
Features:
Specs:
| Height | 8.838565 Inches |
| Length | 5.78739 Inches |
| Number of items | 1 |
| Weight | 0.9700339528 Pounds |
| Width | 1.200785 Inches |
I'm a big believer in learning from peers and from experimentation, rather than book learning - though I think this is something that's very subjective, so I certainly don't mean to dismiss "book learning" as a bad thing. What your clients consider successful, however, definitely isn't something you can learn from books, you need to learn it from them. Speak to your colleagues, make it clear that you want to improve your understanding of that side of the business, and slowly build up by looking at their reports and asking questions.
Books I've found interesting include Crossing the Chasm and The New Rules of Marketing and PR
I've only been to two conferences, after which I decided not to go to any more - at least marketing ones. I'll go to a conference to network (meaning tech. events rather than marketing events), but not to learn anything. Again, your mileage may vary.