#27 in Marketing books
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Reddit mentions of We Know What You Want: How They Change Your Mind
Sentiment score: 2
Reddit mentions: 2
We found 2 Reddit mentions of We Know What You Want: How They Change Your Mind. Here are the top ones.
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Used Book in Good Condition
Specs:
| Height | 7.5 Inches |
| Length | 5.9 Inches |
| Number of items | 1 |
| Weight | 0.85 pounds |
| Width | 0.4 Inches |
> Maybe it's just me, but do advertisements actually have an effect once a product is established?
Yes.
> I feel like once someone decides which product they like, it's seem unlikely they'll ever suddenly switch brands.
Ha ha ha, no.
I realize you're looking for an ELI5 here, but you're asking about a subject that is ultimately very complex and related to psychology, neurology and advertising techniques. If you've got the time I suggest you read this book. It's accessible, and relatively short, but straight and to the point.
> But how can we be manipulated so easily?
Read this, then read this, and then read this. None of these books can be condensed in to an ELI5 answer, and the third book has some dated examples (although they are just as relevant as ever), but they are well worth your time and have the answers you seek.